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Traditional Family a National Crisis Free Essays

The figure of speech, â€Å"Decline of Traditional Family a National Crisis,† is profoundly attached to a suspicion that national blast results from a country rich with conventional family units. Comprising of a wedded man and lady living respectively and sharing obligations regarding posterity and for one another, is the perspective on David Popenoe, a humanist who accepts a family unit characterizes social and national success, the standard. It is when deviation from such standard happens, that family unit significance is theorized. We will compose a custom paper test on Conventional Family a National Crisis or on the other hand any comparative point just for you Request Now With inexact measurable information, contemplates show half of relationships will end in separate, a typical exchange that depicts consternation of family. On the off chance that the general public is to endure, adjustments to qualities and standards will be dependent upon social patterns. As indicated by David Popenoe, the customary family is the key establishment in the public eye. In this way, the general public is dissolved if the key establishment is twisted. Popenoe contends families give the character, having a place, control, and qualities that are fundamental for advancement. Besides, he clarifies the worry that is shadowing youngsters, survivors of antagonistic social effect. In any case, Popenoe admits to social advancement, for example, diminishment of isolation, bigotry and the money related liberation of ladies. Popenoe’s examine is praiseworthy however not so much right, due to dismissing the cutting edge society’s esteem for family and basic changes that have risen up out of innovation. In this present day and time, families extend from conventional to current. The conventional family is a powerless illusion, clutching values once emphatically considered important. The cutting edge family is a degenerate impression of conventional family. The organization of customary family unit individuals no longer exists just in conventional sense. Members in present day families are, the customary man, lady and kid, cooperated gay men and lesbian ladies with or without kid, single man and youngster, and a lady and kid. A considerable lot of the family styles are reactions to social advancement in opportunity of decision and some are from nature’s course, regardless of whether shocking or not. Despite family style, the picked road isn't liberated from our jobs past the family that confine our entrance to family life, a perspective on Stephanie Coontz. Stephanie Coontz contradicts Popenoe’s speculations of a country in emergencies, just as bringing up chronicled information was not precisely performed. She has given increasingly precise information considerably more advanced measurable methodologies, including room for mistakes. Information gathered, state families are carrying on in no-emergencies way and numerous families are solid, today. One of Coontz’s hypotheses remembered the change for woman’s job. Ladies of today are not simply shoeless and pregnant in the kitchen, while provider daddy is attempting to help his family. Coontz communicates, in America, there are colossal assortment of family types that have worked and not worked. She keep on clarifying, that families succeed on the grounds that they were adaptable in their living course of action, contradict to then generalizations of the past. Our decisions have improved with each human development and social pattern. Logical and innovative progressions have empowered prospects, when out of reach, for conventional accomplices, gay couples just as single people, to have youngsters. While conventional accomplices actualize association accessibility, today’s single parent, has numerous options from benefits gave. Single guardians are fit for working extended periods of time and still take an interest as cherishing and sustaining with the assistance of network, business childcare lodging, private and government programs. Correspondence and coordinations, recently obstructed from absence of innovation, by and by are limitlessly accessible and have limited insufficiency in children’s need to see and speak with guardians. Being furnished with much help, guardians work gainfully or broadly, attempting to exceed expectations. Structure of family isn't the imperativeness of a country; the family makes a country. Changing laws clear further change. Yesterday’s perspective on family, got the job done as best, despite everything wins except various family structures are developing. Addressing the requirements of individuals and shielding them from destitution, savagery or sexual misuse, is parental, social and national obligation. Duty to accomplish these requirements begins with guardians, sifters through society, and lives broadly once again. Step by step instructions to refer to Traditional Family a National Crisis, Essays

Breakfast Food Industry in Canada

Breakfast Food Industry in Canada Breakfast Food Industry in Canada Home›Research Posts›Breakfast Food Industry in Canada Research PostsIntroductionNature of breakfast food industry in CanadaThe nature of the breakfast food in this Canadian industry is based on ecological awareness they do depend on organic food. They stress on ecological farming process which is environmentally friendly and very nutritious. Besides that, the breakfast is also served from a mixture of fresh fruits and vegetables which comprise a vegetarian diet and no animal proteins are included in the menu. The presentation of this food is quite appealing and would be well placed in the market under favorable competitive circumstances. The fruits and corn are the main ingredients for this breakfast and are mixed on a ratio of 50 percent. There is an exceptional blending of the fruits and corn which makes it quite a unique product for breakfast lovers.Jordans Muesly CompanyThe external environmentThe company is bound to record rapid growth due to the favorable and enabling competitive environment that operates under a very vibrant economy whose year-to-year GDP is on a high scale. The new market for ecologically friendly farm foods has made it possible for this company to realize a high level of competitive advantage in the industry. This has resulted from the sensitivity on effects of artificial foods as is opposed to friendly organic farming produce.The internal environmentThe Jordans Muesli company is situated in one of the major cities in Canada. It has well developed facilities, complete with the state of the art technology and comfortable accommodation so that all the visitors in the area are assured of their stability and security. Availability of dedicated and well-motivated staffs within the organization who are employed on both a full time and part time basis is another accolade for this food company.Strategic Issues/Problems/ChallengesBuilding   the ecological food breakfast brand of Muesli is an important conc ept; getting the attention of stakeholders to gather resources required to sustain the course of building the world class reputable company that serves its customers well is important too; reaching out to all members of the public through marketing and advertisements given the cost profile of the company; identifying areas, resources and ways to engage in continued better business practices and  responsibility to serving good food to the public who are sensitive to their needs; and identifying the viable market growth even in times of low season.The strategy they are to use to sell Jordans Muesly in CanadaThe position of a firm within an industry determines whether it is generating profits that are below or above the industry average. Two types of competitive advantage have been identified; which a firm can adapt: cost leadership and differentiation. These are combines with the scope of activities that the firm intends to undertake in order to achieve them, to generate three compet itive strategies for maintaining above average performance in an industry. The competitive strategies are: Cost leadership; Differentiation; Focus- (a) cost focus (b) differentiation focus.Cost leadership is adapted by a firm intends to maintain low production costs in the industry through, for instance, pursuing economies of scale, proprietary technology, preferential access to raw materials, etc. differentiation is for a firm that seeks to be unique in an industry along some dimensions that that is valued by a wide range of clientele, which uniqueness is paid for by a premium. With focus the firm chooses a narrow competitive scope and it has two dimensions: a cost focus that seeks a cost advantage in a target segment and a differentiation focus that seeks differentiation in a target segment.The Jordans Muesly is offering high quality ecological breakfast of fruits and corn, and good services that would require charging premium fees compared to the other food companies. The applica ble strategy here therefore is differentiation of the food as compared to other players.ImplementationIn order to implement the strategy successfully the Jordans Muesly needs to effectively manage these six aspects: prepare a clear action plan with all the relevant activities arranged chronologically, ensure the organization structure can support implementation, ensure adequacy of the human resource both in numbers and capacity, seek the necessary budgetary allocation and obtain linkage by making sure that all the departments within the organization are steering in the same direction.ConclusionStrategy is about positioning oneself to win a war or a contest. The business environment has become a battle field or a race track. The starting point is to examine the value chain. This is an analysis of the activities through which a firm creates a competitive advantage in it must model the organization as a chain of values. The food company under study above, is bound to implement the disc ussed strategy of differentiation so that it can gain a competitive advantage against the other players in the market.

The Death Of An Ice Cube - 1832 Words

The chilling sensation of an ice cube pressed to my ear, my friends excited laughter, a sharp stinging sensation, and then it was over. I had successfully pierced my cartilage despite my parent’s disapproval. This was the very first of many defiant acts that I would perform in the years to come. As I looked at my newly pierced ear the first emotion that flooded through me was satisfaction. I had successfully undermined my parents. They had drawn a line in the sand and I had jumped right over it. Then slowly, a second emotion started to trickle in, guilt. Not regret or remorse. Just guilt. I wasn t sorry for what I had done but I knew what punishment awaited me. Only weeks before I had asked for my parent’s permission to get the piercing and had received a hard â€Å"no†. So what had provoked me to go behind my parents back and do it anyways? Was it to spite them? To provoke a response? Had I done it for myself? Maybe I had something to prove to myself, to show the world that I was daring and rebellious. When my parents saw the newest metal addition to my â€Å"holy temple† they were furious as expected. Any normal parent would make their kid take out the piercing and ground them for god knows how long. I was grounded of course, and also lost my car privileges but the kicker was the unique punishment of finding, reading, and copying down 20 verses from the bible that talked about obeying one’s parents. I was raised in a very godly home. We went to church twice a week, memorizedShow MoreRelatedThe Movie Straight Outta Compton Directed By F. Gary Gray1706 Words   |  7 Pagesattention to Eazy-E, and makes sure that everything is put together for him. This caused Ice Cube to leave the group after the scene in which Heller and Eazy are having a nice lunch while Ice Cube and the other members of the group are having burgers. The scene is shot in a nice restaurant which is a contrast to where the group usually hung out. The scene shows Heller advising Eazy about getting more money but when Ice Cube asks about his, he gets told to wait. Heller focuses all his attention on the oneRead MoreStraight Out of Compton Review584 Words   |  3 Pagesyoung black men residing in Compton, California who rise unexpectedly to fame, using their viciously honest rhymes, die hard beats, and frustrations about their lifestyle in the streets of the hood. Active from 1986 to 1991 these six men Eazy-E, Ice Cube, Dr. Dre, Arabian Prince, MC Ren, and DJ Yella have endured enormous controversy owning to their explicit lyrics that many people have view as being disrespectful to women, drugs and crime, police, and gang violence. It’s hard to actively hateRead MoreHip Hop Nationalism Essay examples944 Words   |  4 Pagesinjustices occur to the black community, hip hop music became a pedestal to voice their opinions. For example, when Rodney King was brutally beat by the LAPD on March 3, 1991 (Decker 2008). The whole Rodney King incident consequently gave Ice Cube inspiration for his album Death Certificate. Hip hop artists are usually not involved in politics but are most strongly involved in the cultural politics which tie to the working and urban poor blacks. Eventually hip hop artists later regarded themselves by theRead More Freedom of Expression and Rap Music Essay1113 Words   |  5 Pagesyears ago a rapper by the name of Ice Cube created a very controversial album called Death Certificate. Billboards called Ice Cube a racist and tried to convince retailers not to sell his album. Taking it to extremes, the state of Oregon made it illegal to display Ice Cubes image in a retail outlet. ?Even though Ice Cubes c.d. Death Certificate got little to no airplay, and had a limited advertising budget of $18,000, the album reached #2 on the charts? (Zhar). Ice Cubes description of ghettosRead MoreGetting to Know Absinthe650 Words   |  3 PagesFrance’s vineyards, sending wine prices skyrocketing and further kindling the growing rage for absinthe. By 1910, France was knocking back 36 million liters of absinthe per year. Savvy drinkers poured the spirit through a sugar cube placed on a slotted spoon and mixed it with ice-cold water, creating a milky green concoction; a method of preparation that still stands as the traditional serving of the drink. More than other Parisians, it was the painters and writers who chose this as their beverage ofRead MoreEssay on THE NWA1849 Words   |  8 Pagesmainstream American radio stations. In spite of this, the group has sold over 10 million units in the United States alone. The original lineup consisted of Arabian Prince, DJ Yella, Dr. Dre, Eazy-E, and Ice Cube. MC Ren joined in 1988, with Arabian Prince leaving the group later that same year. Ice Cube left in December of 1989 over royalty disputes. Several members would later become platinum-selling solo artists in the 1990s. Their debut album Straight Outta Compton marked the beginning of the newRead MoreHow Subliminal Messaging Affects Consumer Behavior1561 Words   |  7 Pagesall emotional stimuli - love (sex) and death. (Key, p. 28) Examining these statements by Keys, it is clear that he believes subliminal messages not only exist, but furthermore that they clearly affect consumer behavior since they appeal to the strongest of primordial forces within the human psyche. Later in his book he states, Ice cubes likely sell more alcohol for the distilling industry than attractive models in cheesecake poses. The inconspicuous ice cubes often hide the invisible sell - invisibleRead MoreWhat Makes A Ra pper?887 Words   |  4 Pagessuch as Dr. Dre, Ice Cube, Big L and KRS-One, laying the foundations of rap for the newer generation of rap artists. Rappers that fail to remain significant over time eventually wither away and are virtually overlooked. In essence, a worthy rapper can be determined by time itself, and the best resistance a rapper can have against time is to have quality work that endures the test of time. Rap artists such as Tupac Shakur, whose rap career began in 1988 and continued up until his death in 1996 (cite)Read MoreMusic Of The West Coast2270 Words   |  10 Pagesaware of what went on in neighborhoods of lesser fortune. Their music sent shockwaves across the country, so large that the F.B.I. was in contact with the infamous group. The three main players of the group were its founder Eazy-E, Dr. Dre, and Ice Cube. N.W.A., often considered the God Father’s of rap and hip hop music, were often at the center of much controversy, they completely changed the landscape of America. They are responsible for artist that we have today as well, such as Kendrick LamarRead MoreEssay on John Singletons Boyz in the Hood1263 Words   |  6 Pagesas Chris and Doughboy are in juvenile hall as children, while Tre is spared this as a result of his father looking over him. This theme will continue throughout the film. The landscape of the urban ghetto and the legacy left to black youth, and the death it brings upon them is well portrayed in the film. The film Boyz in the Hood opens with the kids that will be followed throughout the movie. It is foreshadowing of the events that will follow them all their lives. Ricky and Doughboy are without a

The New Frontier A Term Coined By John F. Kennedy

The Great Society The New Frontier : a term coined by John F. Kennedy during his presidential inaugural address on January 20th , 1961. This New Frontier referred to a nation without greed, without poverty, and without war. During this time, tensions between the United States and the USSR, were high. These tensions resulted in the Space Race, the Cuban Missile Crisis, and the signing of the Nuclear Test Ban Treaty. On November 22nd, 1963, while on a campaign for reelection in Dallas, Texas, Kennedy was assassinated and the nation morned the loss of their executive leader. Hours later, Lyndon B. Johnson took office as President of the United States. Johnson came into office with plans to tackle the biggest problems which faced the United States, such as the civil rights movement and the unemployment rate. Former President, Lyndon B. Johnson, in his speech, The Great Society, outlined a set of reforms to help persuade the nation s youth to assist in creating a truly â€Å"great society† and propel the nation to greater heights. The purpose of the speech was to lay out a political plan for his upcoming presidential campaign. He adopts an elevated tone not only to pay homage to Kennedy, but to persuade the American voters to support him in the upcoming election. Johnson started off his speech by calling upon the members of the University of Michigan graduating class and the youth from all around the nation. He explained that this was their â€Å"country† and thatShow MoreRelatedHannah Runyan. Pellegrino. Block 2/3. 2 March 2017. Evolution1481 Words   |  6 PagesAmericans drastically shifted from wanting the basi cs in life as the ‘American Dream’ to wanting more than they ever thought was attainable; this fueled American spirits after the Great Depression and gave them something to aim for. The term ‘The American Dream’ was coined by historian and author James Truslow Adams in his 1931 book The Epic America. He spoke of â€Å". . . a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievementRead MoreBorderline Personality Disorder: A Literature Review Essay1589 Words   |  7 Pages The history of BPD can be traced back to 1938 when Adolph Stern first described the symptoms of the disorder as neither being psychotic nor psychoneurotic; hence, the term ‘borderline’ was introduced (National Collaborating Centre for Mental Health, 2009, p. 15). Then in 1960, Otto Kernberg coined the term ‘borderline personality organization’ to describe persistent patterns of behavior and functioning consisting of instability, and distressed psychological self-organization (National CollaboratingRead More Western Expansion Essay4115 Words   |  17 Pagesindependence opened up the Western country and was hence followed by a steady flow of settlers to the Mississippi valley. By 1840, 10 new western states had been added to the Federal union. The frontier line ran through Iowa, Missouri and Arkansas on the western side of the river. All parts of the valley except Wisconsin and Minnesota were well populated. Thus a whole new section had been colonized with lasting effects on the American institutions, ideals and ways of living. The far west was the landRead MoreEssay about The History of Buckman Company3662 Words   |  15 Pagesyears later, BSM-11 and its derivatives had become the industry standard for microorganism control. Soon a new production facility was built next door and Buckman Laboratories of Canada was formed. During the 1950s, the company’s customer base expanded to include the leather, paint, sugar processing, agriculture, paint, coatings and plastics industries. During the 1960s, new manufacturing and sales companies were formed in Mexico and Belgium. The expansion during the 1970s followedRead MorePre-Columbian Period9302 Words   |  38 PagesAmericans in the United States and Alaskan Native peoples, as well as all indigenous peoples of the Americas. Many indigenous peoples were semi-nomadic tribes of hunter-gatherers; others were sedentary and agricultural civilizations. Many formed new tribes or confederations in response to European colonization. Well-known groups included the Huron, Apache Tribe, Cherokee, Sioux, Delaware, Algonquin, Choctaw, Mohegan, Iroquois (which included the Mohawk nation, Oneida tribe, Seneca nation, CayugaRead MoreStephen P. Robbins Timothy A. 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As emerging markets evolve from the periphery to the core of marketing practice, we will need to contend with their unique characteristics and question our existing practicesRead MoreProject Mgmt296381 Words   |  1186 PagesModern Project Management Chapter 8 Scheduling resources and cost 1.2 Project defined 1.3 Project management defined 1.4 Projects and programs (.2) 2.1 The project life cycle (.2.3) App. G.1 The project manager App. G.7 Political and social environments F.1 Integration of project management processes [3.1] 6.5.2 Setting a schedule baseline [8.1.4] 6.5.3.1 Setting a resource schedule 6.5.2.4 Resource leveling 7.2 Setting a cost and time baseline schedule (1.3.5) [8.1.3] 6.5.2.3 Critical chain method Read MoreStrategic Marketing Management337596 Words   |  1351 PagesProfessor of Business Administration The Business School Loughborough University and Colin Gilligan Professor of Marketing Sheffield Hallam University and Visiting Professor, Northumbria University AMSTERDAM †¢ BOSTON †¢ HEIDELBERG †¢ LONDON †¢ NEW YORK †¢ OXFORD PARIS †¢ SAN DIEGO †¢ SAN FRANCISCO †¢ SINGAPORE †¢ SYDNEY †¢ TOKYO Elsevier Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington, MA 01803 First published 1992 Second edition 1997 Reprinted 1998Read MoreContemporary Issues in Management Accounting211377 Words   |  846 PagesOxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico City Nairobi New Delhi Shanghai Taipei Toronto With oYces in Argentina Austria Brazil Chile Czech Republic France Greece Guatemala Hungary Italy Japan Poland Portugal Singapore South Korea Switzerland Thailand Turkey

Nurse Prospective of the Sea Inside Free Essays

Palliative care is the advanced care of patients who are terminally ill and are closer at their lives’ end. Symptom management, pain management, and the provision of social, spiritual and psychological support are carefully given by the practitioner, or by the one who is giving care to the sick person. Palliative care achieves to meet the goal of giving the best quality of life that they can give to the patient and to the patient’s family. We will write a custom essay sample on Nurse Prospective of the Sea Inside or any similar topic only for you Order Now Palliative care aims to impart to the patients that dying is a normal process that people undergo once in their lives. Practitioner offers support to patients to be able to live actively until the time of their death. And they aim to provide a system that will help the family cope during the patients’ illness and in their bereavement (â€Å"Palliative Care Explained â€Å"). The Sea Inside in a Nurse’s perspective The movie talks about the life of a quadriplegic. The main character Mr. Ramon Sampedro was a ship mechanic in his younger days. After the tragedy Ramon became bedridden because he restrains himself from being imprisoned by a wheelchair; he believed that being imprisoned by a wheelchair will be just imprisoning him with the scraps of his past. He was a man who had his own perspective and depicted life as his own, and that he had the right to end his life. He, Ramon Sampedro, was the only Spaniard who had requested for Euthanasia (Blaser, Jan. 5, 2005). Among the people who have taken care of Ramon was Manuela his sister-in-law, his father, his older brother Jose, and Gene. His legal counsel Julia gave him sympathy, she listened to Ramon’s sentiments and Ramon listened to her sentiments as well. This is because they share the same perspective that they wanted to â€Å"die with dignity.† The movie provided a general assessment of Palliative care. Each of Ramon’s family members gave justification to the concepts of Palliative care in general. Although there were some concepts of palliative care that were not given justification because Ramon doesn’t have his own nurse to do the Nursing care plan. Nursing care plan includes assessment; subjective and objective, nursing diagnosis, planning, interventions and evaluation. In Ramon’s case, assessment should have been done regularly. Subjective data includes information directly from the patient’s feelings while objective datas are those measured and observed by the physicians. After initial assesment, a problem list should be made consisting possible reasons that affects the patient’s well being qlike family problems, medical diagnosis and many others. Diagnosis comes when the collected datas relates to a certain illness or disease. In planning of interventions to be used, the preparation should be specific, attainable, measureable, realistic and time-bound. Intervension are the methods to be used in order to meet the goals in planning. It includes what medications to be applied, possible surgeries, etc. Every intervension has a rationale like why a nursing action should be done and what is its basis. And lastly, evaluation are written reports about the improvement of patient or the contrary. In evaluation it is stated whether the goals in planing is met, partially met, or not met (By Jane Urie). As shown in the movie, Ramon didn’t want to be loved because he believes that a person undergoing his illness would be creating misery to the person that loves him. This implies that Ramon is having psychological and emotional distress and should have been assessed by a physician to be able to bring him back to life. However, in Julia’s case it was shown that she had undergone observations and treatments when she developed a disease called Cadasil due to her series of strokes, therefore palliative care was well addressed. Pain control for instance was well established in the movie because there was a scene when Ramon was given tranquilizer to stabilize him. Although there was an error in giving him the medication, because if the medication was given by a nurse the nurse should have only given him an exact dosage of the tranquilizer, just one tablet not three. As a nurse exact dosage or amount of medicine should only be given to a patient to prevent overdose and complications. The conflict of the story is about the ethical and moral issues of Euthanasia. Today, euthanasia has been legalized. It was being applied in cases of hopelessness in the recovery of the patient. â€Å"Eu† means good and â€Å"thanator† means death, euthanasia therefore means good death or mercy killing. There are different classifications euthanasia: voluntary, non-voluntary, involuntary, assisted, euthanasia by action, and euthanasia by omission. In voluntary, the patient was the one who requested his death. In non-voluntary, the person who has been killed made no request and gave no consent. In involuntary, the patientmade an expressed wish to the contrary. Assisted Euthanasia is perform with the assistance of the physician or the relatives of the patient. Euthanasia by action makes use of lethal injection while euthanasia by omission is the process wherein the patient is no longer being provided with his needs like food, water, medication, etc. The reasons why it is being practiced are to diminish unbearable pain, the right to commit suicide, and the belief that people should not be forced to stay alive (â€Å"Voluntary Euthanasia † Apr 18, 1996). Ramon wanted to die. He said â€Å"Well, I want to die because I feel that a life in this condition has no dignity.† In the case of Ramon, who is quadriplegic, refusing to live shows that he was experiencing fatigue, depression, anxiety, and Dyspnea (maybe due yo lack of ventillation). Ramon believed that dying is an unevitable part of a man’s life and it is just normal to die. Due to his own beliefs Ramon passed a petition about legalizing suicide or the right to die. A paraplegic priest visited him to discourage his intention of suicide. His brother, Jose, also agrees with the priest and the church’s belief that suicide is immoral, that only God has the right to decide whether an individual should live or die. They believe that God has His reasons and purpose why a person still lives. It was Him wo gave you life, so it is also his decision to take it back. Thereof, this situation talks about morality (â€Å"The Sea Inside,†). As for the health providers, it also brings a great controversy whether to practice   Euthanasia or not. Health providers were trained to cure not to kill. And assisting a suicide contradicts the profession with the duty of â€Å"do no harm†. From the movie itself, cultural considerations and individual considerations was well established. There was a clear observation that the people around Ramon did not want to consider his attempt of killing himself. Ramon as an individual had also been given consideration; although his beliefs of death was unjust they still did not oppose to him because they considered his own perceptions and did not want to oppress his rights as an individual. For a nurse, I would consider his beliefs because it was his right but I would not help him accomplish his death. The tragic part of the story is that his family was well oriented and they have accepted that death is coming to Ramon. There was a scene in the movie wherein his father said â€Å"what’s worse having your son die on you, is the fact that he wanted to†. It only shows that he had accepted the death of his child but he had not accepted the fact that his son wanted to die. Ramon’s family had actually given him quality care and unconditional love. Although these were really not enough especially in the case of Ramon. From a nurse’s point of view, the care that the family could have been improved if there is a plan of care that was established. Ramon had supposedly had a life that is worth living. His family loved him and took care of him, he had a book published, two women were linked to him and the sympathy of the nation was on him but he refused all these and exchanged it to death. He had exchanged all the beautiful things he had in life because he justified his life as his. For years Ramon had actually internalized that death is in his hands and that he had the right to end his life. Generally speaking, Ramon had actually lived a life that is not worth living because he restraints himself from having so. As a nurse, I could have implied to Ramon that his life is worth living and that he need not to worry that he will be a big burden to his family and to the people he loved while he is living. It is not a nurse’s job to kill but rather to nurture. References Blaser, A. (Jan. 5, 2005). Bizzaro Breathing Lessons [Electronic Version] from http://www.ragged-edge-mag.com/reviews/blaserseainside.html. By Jane Urie, B., MRPharmS, Helen Fielding, MSc, MRPharmS, Dorothy McArthur, MSc, MRPharmS, Moira Kinnear, MSc, MRPharmS, Steve Hudson, MPharm, FRPharmS, and Marie Fallon, MD, FRCP. Palliative care [Electronic Version] from http://www.pjonline.com/Editorial/20001021/special_feature/palliative_care_603-614.html. Palliative Care Explained [Electronic Version] from http://www.ncpc.org.uk/palliative_care.html. The Sea Inside [Electronic Version] from http://www.boxofficeprophets.com/tickermaster/listing.cfm?TMID=1556. Voluntary Euthanasia (Apr 18, 1996).             How to cite Nurse Prospective of the Sea Inside, Essay examples

The Crucible written by Arthur Miller is a play th Essay Example For Students

The Crucible written by Arthur Miller is a play th Essay at takes place in the sixteen nineties during the famous but tragic witch trials. The entire community is in pandemonium yet certain characters are also fighting internal conflicts of their own. Miller uses three characters who manifest this internal battle ever so clearly. Such as Mary Warren who whole personality turns upside down, John Proctor who contemplates between the importance of his family and his own name and Reverend Hale who battles with himself wether to carry out his job requirements or do what he knows is right. Mary Warren is a girl who is forced with this inner turmoil throughout this play. At the outset of the play she is perceived to be a very shy girl who will never speak her mind as shown when Proctor sends her home and she responds with Im just going home (21).As the play continues and as she is influenced by Abigail, Mary begins to break this self induced mold and does what she wants. Mary Warren, along with many other girls gets caught up in the hype of getting all the attention and exercising power via initiating and adamantly continuing these witch trials. Finally John Proctor, the rationalist, shows that when people like Rebecca Nurse and Elizabeth Proctor who are the saintliest of people are accused of being witches, something must be wrong. Mary Warren has a difficult decision to make. She has realized that her whole way of life has been based on injustice. However, how can she extricate herself from Abigail and her friends, not to mention her new feeling!s of confidence. Mary decides to speak out against Abigail and the others for their false accusations and said that she tried to kill me numerous times(57). Yet as she does this heroic act of overcoming her old reality, Abigail pretends that Mary is also a witch using the poppets against her(73). Mary is now faced with yet another grueling internal conflict: to do what she knows is right and probably die for it, or to return to her old ways. Mary succumbs to Abigails hypnosis and accuses John Proctor of forcing her to lie. Clearly the battle which Mary faced from the very beginning was enormous. We will write a custom essay on The Crucible written by Arthur Miller is a play th specifically for you for only $16.38 $13.9/page Order now John Proctor a farmer and village commoner similarly is faced with an inner turmoil. He has committed adultery and had absolutely no intentions of joining in the witch trials unless hi pregnant wife were to also get involved. After his wife got involved and eventually was set free due to the fact that she was pregnant feels that he cant accept this.Proctor is a good and noble man and because of this he believes at first he cant be hanged and die a martyr when he has this sin blooming over him every waking moment . John later says to Elizabeth that My honesty is broke, Elizabeth; I am no good man. Nothings spoiled by giving them this lie that were not rotten long before(136) and rather confess then die for something he flat out didnt do. However, as John confesses, he can not allow Danforth to make it officially documented. As Danforth asks him why John answers with a cry because it is my name. Because I cannot have another in my life . . . How may I live with!out my name? Have give n you my soul; leave me my name(143). John feels strongly about having a good name and not dying with a bad one.Proctor weighs both sides of his internal conflict and realizes that he must not make another mistake. He therefore, prescribes himself to death, not for his own sake, but rather for the sake of the others. As John dies Liz weeps saying He have his goodness now. God forbid I take it away(145). .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 , .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .postImageUrl , .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .centered-text-area { min-height: 80px; position: relative; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 , .ufaed6ab7f5e5fe04e93deac4b0dcf6c9:hover , .ufaed6ab7f5e5fe04e93deac4b0dcf6c9:visited , .ufaed6ab7f5e5fe04e93deac4b0dcf6c9:active { border:0!important; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .clearfix:after { content: ""; display: table; clear: both; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9:active , .ufaed6ab7f5e5fe04e93deac4b0dcf6c9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .centered-text-area { width: 100%; position: relative ; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9:hover .ctaButton { background-color: #34495E!important; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .ufaed6ab7f5e5fe04e93deac4b0dcf6c9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9:after { content: ""; display: block; clear: both; } READ: Gay Parenting EssayAnother internal conflict is evident in Reverend Hale who initiates these problems. At first Reverend Hale is sure about his belief that there are witches and feels that he is carrying out the desires of G-D himself. Yet as the play moves on and Hale sees all these honest and good people being sentenced and executed he too sees an inner conflict. He contemplates whether to do what he is sent to do, listen to Danforth, or does he listen to his own conscience and denounce these proceedings as unjust and wrong. Hale decides to help out all the people wrongly accused by encouraging them to confess and save themselves from these false proceedings. Hale attemp ting to repent his own sins by tying to make people confess states I come to do the devils work. I come to counsel Christians they should belie themselves . . . can you not see the blood on mt head(131). Hale overcomes his turmoil by following the truth he knew in his heart of hearts. Yet he is counseling people to !prevail upon your husband and confess and says God damns a liar less than he that throws his life away for pride and convinces people to lie which is against his religion and considered a moral sin. But he decides that earthly life is a greater gift than eternal life. Everybody throughout their lives are faced with inner conflicts. One must make a decision based on what they think is right and true. These three characters probably just faced the most important decision of their lives. Whether right or wrong their went with what they thought was the right decision within their heart of hearts.

Given the events in Act 4 Scene 1 how fair is it to describe the Merchant of Venice as a comedy Essay Example

Given the events in Act 4 Scene 1 how fair is it to describe the Merchant of Venice as a comedy Essay Example Given the events in Act 4 Scene 1 how fair is it to describe the Merchant of Venice as a comedy Paper Given the events in Act 4 Scene 1 how fair is it to describe the Merchant of Venice as a comedy Paper Essay Topic: Merchant Of Venice Play It is hard to tell whether the Merchant of Venice was intended to be a comedy or not. Clearly there are parts of the play which are supposed to be taken seriously but there are also many parts which seem to be intended to amuse the audience. There are a selection of characters involved in the plot which are supposed to be serious, these are mostly the major characters, Antonio, Bassanio, Portia and Shylock. The events which happen to these charcters are supposed to be serious and dramatic. However there are many other minor characters who have comic parts. Launcelot Gobbo is probably the best example of this. He is the comic servant of Shylock who leaves him during the play. In almost all the scenes that he is involved with his words and actions are comic. In act 2 scene 2 Launcelot Gobbo plays tricks on and deceives his blind father Old Gobbo. When Portia is criticizing her suitors (act 1 scene 2) she describes them to her maid Nerissa in amusing ways. She uses witty phrases such as, Very vilely in the morning, when he is sober, and most vilely in the afternoon, when he is drunk. This scene was definitely meant to be amusing and is one of the comic high points of the play. : Bassanios friend Gratiano seems to be a fairly comic character especially when he is fooling around drunk at the start of the play (act 1 scene 1). During the court scene (act 4 scene 1) when the tables turn against shylock he taunts him in an ironic and slightly comic way using the very words and phrases that shylock used to praise Balthasar,O Jew! An upright judge, a learned judge! and,A second Daniel! A Daniel, Jew. This is an amusing turn of events which is quite comic. There is a comic feel to the play later in act 4 scene 1 when Bassanio and Gratiano where talking of how they would give up their wives if it would save Antonio from Shylock, what they do not realise is that their wives are there in the courtroom in disguise. Both Portia and Nerissa remark to Bassanio and Gratiano how lucky it is that their wives cannot hear them. However Act 4 scene 1 does make it hard to label the Merchant of Venice a comedy because something like this almost seems out of place in a comedy. It is hard to tell whether the audience were supposed to find Shylocks fate at the end of act 4 scene 1 amusing. The rest of the play was so anti-Semitic and against him that it seems possible that this outcome was supposed to be funny. Either the events were intended to be fairly black comedy or it was the author Shakespeare being racist and anti-Semitic. While there are these definite comic events I do not believe that the Merchant of Venice should be described as a comedy. It seems that while there are many comic scenes and occurrences in the play the main plot involving Antonio, Bassanio and Shylock remains as serious as ever. It may be that the play was written to be a comedy only we do not find the same things funny that people did in the time the play was written.

Definition and Examples of Clang Association

Definition and Examples of Clang Association Clang association is word choice determined not by logic or meaning but by a words similarity in sound to another word. Also known as an association by sound  or  clanging. Clang association sometimes influences semantic change. For example, originally the noun fruition meant enjoyment, pleasure before its association with fruit developed the sense fulfillment, realization (John Algeo in The Cambridge History of the English Language: 1776-1997). Clang Association and Semantic Change Similarity or identity of sound may likewise influence meaning. Fay, from the Old French fae fairy has influenced fey, from Old English fà ¦ge fated, doomed to die to such an extent that fey is practically always used nowadays in the sense spritely, fairlylike. The two words are pronounced alike, and there is an association of meaning at one small point: fairies are mysterious; so is being fated to die, even though we are all so fated. There are many other instances of such confusion through clang association (that is, association by sound rather than meaning). For example, in conservative use fulsome means offensively insincere as in fulsome praise, but it is often used in the sense extensive because of the clang with full; fruition is from Latin frui to enjoy by way of Old French, and the term originally meant enjoyment but now usually means state of bearing fruit, completion (Rex, 1969); fortuitous earlier meant occurring by chance but now is generally used as a synonym for fortu nate because of its similarity to that word. (T. Pyles and J. Algeo, The Origins and Development of the English Language. Harcourt, 1982) President George W. Bushs Clang Associations [George] Bushs spontaneous public statements also suggest that he listens to and uses words based on their sound, not on their meaninga practice known in psychology as clang association. This accounts for many of his famous malapropisms: commending American astronauts as courageous spacial entrepreneurs, referring to the press as the punditry, wondering whether his policies resignate with the people, warning Saddam Hussein that he would be persecuted as a war criminal after the fall of Iraq. (Justin Frank, Bush on the Couch. Harper, 2004) Clang Association in the Language of Schizophrenics [E]arly investigations into the language of schizophrenics (see Kasanin 1944) came upon the phenomenon of a spate of talk being touched off by the sound of some word in a prior utterance (so-called clang association), a phenomenon which students of conversation will recognize as not uncommon in ordinary talk. But having found it through the close examination of schizophrenic talk (talk which could be so closely examined by virtue of its speakers disgnoses), it was taken as specially characteristic of such talk. So also with childrens talk, etc.(Emanuel A. Schegloff, Reflections on Talk and Social Structure. Talk and Social Structure: Studies in Ethnomethodology and Conversation Analysis, ed. by Deirdre Boden and Don H. Zimmerman. University of California Press, 1991) The Lighter Side of Clang Associations All right, Cranberry said. Your trouble is, you cant pass a word up. Youre a compulsive punner. . . .There is something we call Klang associations. Its a sort of chain punning, and is characteristic of certain encysted types. Your pattern is a complex and refined variation of these word salads.It is also, I answered coolly, if I am not mistaken, the method by which James Joyce constructed Finnegans Wake. . . .At length, my habit cleared up. . . . [W]hen a dinner companion exclaimed that she had glimpsed three wedges of southbound geese over her rooftop in one day, I [did not] succumb to the temptation to murmur, Migratious!(Peter De Vries, Compulsion. Without a Stitch in Time. Little Brown, 1972)

Engineering business functions Assignment Example | Topics and Well Written Essays - 750 words

Engineering business functions - Assignment Example For instance, the purchases Department are directly linked to the plant processing company. It is the purchases department that works towards ensuring that the raw materials are available for processing in the plant. The purchased parts of the automobiles are processed to form the end products that are sold. Again, where there is a delay in the purchases, the output will reduce. At the same time, when there is a problem with the finance department, there will be reduced efficiency in the purchasing department that will eventually be reflected in the output in the organization. However, efficiency in the finance department will also lead to efficiency in other operations given other factors are always kept constant. Additionally, the production process relies heavily on other important factors. For instance, for effective production, the mechanical processes involved must all be efficient. The required expertise must always be availed to monitor the whole task otherwise that will occu r some errors. Moreover, if the sales department does not effectively execute their duties, then there will be overstocking that will otherwise result in losses in the organization and reduce the rate of production. The necessity of developing standards is essential. The success of any business lies in achieving the standard that can suit both the customer’s specifications and that of the company. However, determining these specific standards remains the main problem that any firm can ever meet.

Management Accounting Essay Example | Topics and Well Written Essays - 1500 words - 5

Management Accounting - Essay Example The method emphasizes on the total costs incurred and the cost volume profits of the relationship are not considered. As far as the decision provided by the accountant, it is solely based on absorption costing. It is imperative to note that a major part of the costs of the two products are due to fixed overheads and administrative expenses. Moreover, these expenses are incurred even if the production of these two products is dropped. Hence a better costing method has to be adopted to effectively allocate the overheads. The two methods suited for Rothfield Plc are activity based costing and marginal costing. Activity Based Costing: ABC is a modern accounting system in which the expenses and overheads are segregated based on the functions of the organisation, which is followed by allocation of the costs to each of the items in respect to the volume of the activity (Kaplan & Anderson, 2007). The use of ABC costing allows the company to accurately assign the costs for all the activities of each of the product or service (Drury, 2005). Rothfield Plc can allocate the fixed overheads based on the usage of these resources by the various production processes. Marginal Costing or Variable Costing: Marginal Costing provides a clear explanation of the impact of changes in volume of output on the profits and the changes on the profits. There is also a clear differentiation between the fixed and variable costs as well. As explained by Dyson (2007), the fixed costs are never charged to the production and instead the fixed costs are treated as period charges. Hence Rothfield Plc can adopt this method to estimate the potential profits effectively. The total labor hours required to meet the estimated production levels are slightly higher (by 333 hours). Hence, it is evident that some of level of production of either one or some of the products has to be reduced. It is essential that whatever the production combination, the contributions from the sales are significant

Air Pollution and Climate Change in Tanzania Essay -- Africa Environme

Air Pollution and Climate Change in Tanzania In looking at how weather and climate effect Tanzanian society, it is important to emphasize how both increased air pollution and evidence of climate change are of growing concern to Tanzania’s future. A developing nation of roughly 38 million citizens invested in an economy primarily focused on agriculture, Tanzania is at this time unable to handle the growing issues it is facing as they relate to the livelihoods of the majority of its citizens. Prolonged drought has increased the importance of the country’s rainy season, and further amplified the threat of each year’s dry months, which last for the majority of the year. While many of Tanzania’s citizens worry about the lack of federal monitoring and legislation surrounding air pollution and climate change, they are often inadvertently contributing to their own demise as they struggle to survive with antiquated technology and lifestyles in general. As of September 2007, and as reported in September 2003, the Tanzanian government has no official policies or standards on air pollution that its industries and citizens must follow. Instead, due to a lack of financial and thus technical resources, little has been done to measure and assess the amount of harmful toxins in the air that the general population breathes daily, most especially in its densely populated cities. The Tanzanian government hasn’t sat completely idle however, and in general terms has addressed issues of air pollution in legislation dating back to the 1960s. However, the Merchant Shipping Act (1967), one of the first pieces of legislation mentioned the concept of air pollution, did not do so in a way that concentrated on the significant dangers raised pollution... ... aid Tanzania is likely to be destined to a fate it cannot and will not be able to control. References: APINA. â€Å"Tanzania—Country Fact Sheet.† Air Pollution Information Network – Africa. September 2003. . Kupaza, Ramdhani. â€Å"Tanzania: Expected Attitude Toward Air.† Arusha Times. 15 September 2007. . Loserian, David. â€Å"Climate Change and Poverty: Experiences in Eastern Tanzania, Morogoro Region.† Tanzania Forest Conservation Group. No Date. seors/file_storage/8mi6mz7utr9h9ce.pdf>. Paavola, Jouni. â€Å"Vulnerability to Climate Change in Tanzania: Sources, Substance and Solutions.† Centre for Social and Economic Research on the Global Environment. 19 June 2003. papers/paavola_tanzania.pdf>.

Panel Discussion

Eulene Albert F. Geronimo SPEECOM EG Reflection Paper for Panel Discussion To be honest, we felt a little disappointed when Ms. Jeanne Purpura told us minutes before our panel discussion that the projector was not available for use. In addition, we also sort of panicked because almost half of what we would deliver that day was only based and could only be delivered effectively by our powerpoint presentation. The graphs and statistics we have researched about were included in that visual aid; the audience might have enjoyed and understood the discussion more if the projector was functioning well.All the same, we still managed to get through. In fact, in my opinion, we have achieved our objective of informing the audience about mobile nuclear drive, its advantages, disadvantages and consequences to the health and welfare of the society. However, no panel discussion is perfect. In fact, no speech is flawless; everyone has his/her own strengths and weaknesses. And in this paper, I am goi ng to discuss the strong and weak points of our panel discussion. Let me begin with the â€Å"Speaker† aspects in the rubric for panel discussion.I admit that one of the weak spots of our group was the lack of enthusiasm in our facial expressions and voice projection. We, the panel members, also failed to establish rapport with one another. However, in my opinion, my groupmates and I tried our best to be as knowledgeable as possible with regards to our assigned topic. Without a doubt, I can tell that we looked prepared and credible, not just because we are engineering students and are expected to really have some grasp of these kind of topics but because we have really researched and internalized the issue in depth.We also wore appropriate formal attire and took our respective roles as different kinds of engineers seriously. As a result of these, we had some convincing power towards the audience that I felt their eagerness to listen and learn more about our subject matter. Th ey even asked a handful of questions and this serves as proof that they were really into our discussion. On the other hand, I confess that the flow of our discussion was not that organized. The ideas did not come in a smooth flow and I think, this was one of the consequences of not having a visual aid.In effect, the panel discussion lacked spontaneity. However, we should have adjusted with regards to that aspect for the reason that technical difficulties are inevitable and a good speaker should have seen that and have prepared for that beforehand. In the rubric, we scored relatively high in the â€Å"Message Content† part. I think it is because our arguments are supported with adequate evidence and well–researched facts and information. We failed to cite our references though, for the reason that our list of references was embedded in our powerpoint presentation.Lastly, based on the feedback we have received from our blockmates, I believe that our group has answered th e questions of the audience credibly and convincingly. Next aspect would be the organization. Thanks to our moderator, Mr. Doolittle, who started and ended our panel discussion with a bang. On the other side of the coin, we failed to use transitions and the details we discussed were not that logically organized, like what I said in one of the paragraphs above. In other words, a smooth flow of ideas was not observed.Apologies. In the aspect of transmission, we also scored relatively high. There was a varied intonation and a conversational tone while we delivered the information. There was also a controlled speed delivery; we went not too fast but not too slow. In simpler words, we went at a moderate pace, so as not to hurry or lose the eagerness of the audience. When it comes to nonverbal aspects of speech delivery, our group did not fail to apply what we have learned. I noticed some simple but effective gestures while watching our video.Even the effortless movements of hands while d iscussing could help in transmitting what we are trying to express or say. Our group also explained the technicalities and the mechanics of nuclear power in layman’s terms so as to be understood by our blockmates who are not that familiar with our subject matter. For this reason, I think it is valid to say that we used clear language to benefit everyone. Still, we fell trap to using fillers like uhm’s and ah’s and unavoidable pauses. Sorry for those. On the bright side, there was no code-switching in our discussion.In linguistics,  code-switching  is the switching between two or more languages, or language varieties, in the context of a single conversation. In our discussion, we really tried our very best to explain the topic to our audience through he use of only one language, English. This is for the reason that English will be used when we communicate with our fellow engineers and with other professionals less than five years from now. Last would be the a udience rapport. At the beginning of the discussion, our moderator formally acknowledged the presence of the audience, especially of Ms.Jeanne. Also, our group made it a point to include audience participation in our discussion. In truth, according to them, we have addressed and answered their questions and clarifications properly. Also, a big â€Å"thank you† to our moderator, Mr. Doolittle, who did well in maintaining the balance of our discussion and for adding some humor when the topic becomes serious and very technical; without him, the audience might have been bored with the endless scientific terms being bombarded to them. With this, the audience paid attention and rapport with them was established.What’s more, the fact that our topic, Mobile Nuclear Drive, was new, interesting, appealing and environment-related adds to the list of our strengths of our panel discussion. Conversely, one weak point in this aspect would be the failure of establishing and maintainin g eye contact with the audience. To sum up, for the reason that we received more good comments than bad ones from our blockmates, I can say that our panel discussion was not much of a disaster even though we did not have a powerpoint presentation to aid us.Just like the previous activity, the Informative Speech, I also learned lots of lessons in this Panel Discussion activity. First, be prepared just in case a technical difficulty comes in and ruins your original plan. Always have plan B. Second, rapport is very essential when it comes to almost everything. But to be specific, audience rapport in speeches is a â€Å"must† because without it, your whole speech would be wasted because no one will listen to you. Third, know your topic from the heart. Who knows?You could be asked with heaps of questions and you should be able to answer if not all, most of them. Plus, five years from now, we might be working in a company and when it comes to project or business proposals, we shoul d master every detail, may it be big or small, so as to gain the credibility and trust of other, even higher professionals. Lastly, there must be a logical organization of the details or the parts of your speech so as not to confuse your audience and for them to continue listening with eagerness and full attention.

Consumer bahaviour in buying shampoo - 1945 Words

Consumer Behaviour 7SSMM 503 Consumer-Product Relationship Report Professor Kirk Plangger Done By: T13877 T07195 T11491 T01146 Report Outline 1. Introduction 2. Method 3. Findings Discussion 4. Implications 5. Conclusion 6. References 7. Index 8. Introduction Do consumers have a connection with their shampoo brand? To find out, we interviewed four individuals on their choices, associations, and purchasing decisions when it came to shampoo. The aim of this research was to learn how consumer-product relationships develop and relate to future purchasing decisions with mundane products less than five pounds. From the interviewers, we discovered how consumers relate to shampoo, their purchasing habits, price†¦show more content†¦Our first recommendation is the â€Å"Point System†, although consumers tend to buy the same shampoo brand for many years, they are still price sensitive and eager to make use of any potential offers or discounts. We therefore suggest that shampoo marketers respond to this price sensitivity by offering discounts to repeat users. Our final recommendation for shampoo marketing managers is â€Å"Brand Ambassadors†, in our interviews we found that our subjects have been using the same brand for yea rs and that most of them started using the brand based on observing a member of their reference group e.g. a family member. We therefore believe that marketers should highlight these two points by using brand ambassadors. Conclusion Through our interviews we aimed to understand the consumer-product relationship between individuals and their shampoo brand. As a group we were surprised by the level of brand loyalty individuals have towards their shampoo. A successful marketing campaign should therefore not only take into account the consumer decision making process but also the consumer-product relationship. As it is through exploiting and analyzing this relationship that marketers can capture new customers and retain old customers. Marketing managers should not underestimate the power of the consumer-product relationship even for something as mundane and seemingly unimportant as

Nutrition A Small Part Of Being Healthy - 1482 Words

Uriel Gonzalez Mrs. Andrews English IV 28 April 2016 Nutrition Some people believe that being healthy only consists of exercise, but the truth is that exercise is only a small part of being healthy. The real key to achieve the best health is nutrition. Understanding nutrition is very important. It can help everybody perform better in a sport or boost ones energy; it can also affect the longevity of people’s life. The perfect diet for an athlete is similar to the recommended diet for an average human. Although the quantity of each group of food someone needs depends on your sport, the amount of training one does, what activity’s one does throughout the day, and how much training the individual does. Eating good food can help people get the energy needed to finish a race, or just enjoy a casual activity or sport. They are more likely to be exhausted and play poorly during sports when they do not get enough fluids, carbohydrates, calories, vitamins, and proteins. (Nutrition and Athletic Performance) Carbohydrates are what he lps when you need to regulate blood sugar and glycogen level in muscles, which is extremely important to keeping muscles from getting exhausted. Most people tend to not eat foods that are high in fat but severely not eating it and taking it away from ones diet is not good as fat provides very important fatty acids, and The body uses it as energy sources especially if the person is an athlete. Eating well means eating various types ofShow MoreRelatedHealth Of Health And Nutrition1646 Words   |  7 Pageslearned the basic steps of maintaining their health. Lack of health management it a big part in deaths today. Health and nutrition is a serious matter among peoples health. Being able to understand and maintain is a big problem now for teens and kids, choosing on the right foods or activities to keep everything in track. Health and nutrition can also have a great effect on their social life. 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Women s Foreign And Domestic Policies Play - 894 Words

What role did China’s foreign and domestic policies play in the 1899 Boxer Rebellion? The Boxer Rebellion, also known as the Boxer Uprising, was a movement created by nationalist Chinese men in response to what they perceived to be the westernization of their country by European forces and influences (â€Å"Boxer Rebellion†). Most of the people involved were very young men who had been inducted into a society known as the Yihequan, or Society of Righteous and Harmonious Fists, to fight against foreign influences that were making their way into the culture that many Chinese people loved and wanted to protect (Harrison). The Yihequan felt that their enemies were not only the European troops and missionaries that had made their way into China, but also the Chinese people who had welcomed the foreigners and converted to Christianity in response to European missionaries (Tiedemann). 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Romeo and Juliet Film and Text Analysis Free Essays

Phonology What is phonology? Phonology is the study of the sound system of languages. It is a huge area of language theory and it is difficult to do more on a general language course than have an outline knowledge of what it includes. In an exam, you may be asked to comment on a text that you are seeing for the first time in terms of various language descriptions, of which phonology may be one. We will write a custom essay sample on Romeo and Juliet Film and Text Analysis or any similar topic only for you Order Now At one extreme, phonology is concerned with anatomy and physiology – the organs of speech and how we learn to use them. At another extreme, phonology shades into socio-linguistics as we consider social attitudes to features of sound such as accent and intonation. And part of the subject is concerned with finding objective standard ways of recording speech, and representing this symbolically. For some kinds of study – perhaps a language investigation into the phonological development of young children or regional variations in accent, you will need to use phonetic transcription to be credible. But this is not necessary in all kinds of study – in an exam, you may be concerned with stylistic effects of sound in advertising or literature, such as assonance, rhyme or onomatopoeia – and you do not need to use special phonetic symbols to do this. The physics and physiology of speech Man is distinguished from the other primates by having the apparatus to make the sounds of speech. Of course most of us learn to speak without ever knowing much about these organs, save in a vague and general sense – so that we know how a cold or sore throat alters our own performance. Language scientists have a very detailed understanding of how the human body produces the sounds of speech. Leaving to one side the vast subject of how we choose particular utterances and identify the sounds we need, we can think rather simply of how we use our lungs to breathe out air, produce vibrations in the larynx and then use our tongue, teeth and lips to modify the sounds. The diagram below shows some of the more important speech organs. Phonology This kind of diagram helps us to understand what we observe in others but is less useful in understanding our own speech. Scientists can now place small cameras into the mouths of experimental subjects, and observe some of the physical movements that accompany speech. But most of us move our vocal organs by reflexes or a sense of the sound we want to produce, and are not likely to benefit from watching movement in the vocal fold. The diagram is a simplified cross-section through the human head – which we could not see in reality in a living speaker, though a simulation might be instructive. But we do observe some external signs of speech sounds apart from what we hear. A few people have the ability to interpret most of a speaker’s utterances from lip-reading. But many more have a sense of when the lip-movement does or does not correspond to what we hear – we notice this when we watch a feature film with dubbed dialogue, or a TV broadcast where the sound is not synchronized with what we see. The diagram can also prove useful in conjunction with descriptions of sounds – for example indicating where the airflow is constricted to produce fricatives, whether on the palate, the alveolar ridge, the teeth or the teeth and lips together. Speech therapists have a very detailed working knowledge of the physiology of human speech, and of exercises and remedies to overcome difficulties some of us encounter in speaking, where these have physical causes. An understanding of the anatomy is also useful to various kinds of expert who train people to use their voices in special or unusual ways. These would include singing teachers and voice coaches for actors, as well as the even more specialized coaches who train actors to produce the speech sounds of hitherto unfamiliar varieties of English or other languages. At a more basic level, my French teacher at school insisted that we (his pupils) could produce certain vowel sounds only with our mouths more open than we would ever need to do while speaking English. And a literally stiff upper lip is a great help if one wishes to mimic the speech sounds of Queen Elizabeth II.  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology So what happens? Mostly we use air that is moving out of our lungs (pulmonic egressive air) to speak. We may pause while breathing in, or try to use the ingressive air – but this is likely to produce quiet speech, which is unclear to our listeners. (David Crystal notes how the normally balanced respiratory cycle is altered by speech, so that we breathe out slowly, using the air for speech, and breathe in swiftly, in order to keep talking). In languages other than English, speakers may also use non-pulmonic sound, such as clicks (found in southern Africa) or glottalic sounds (found worldwide). In the larynx, the vocal folds set up vibrations in the egressive air. The vibrating air passes through further cavities which can modify the sound and finally are articulated by the passive (immobile) articulators – the hard palate, the alveolar ridge and the upper teeth – and the active (mobile) articulators. These are the pharynx, the velum (or soft palate), the jaw and lower teeth, the lips and, above all, the tongue. This is so important and so flexible an organ, that language scientists identify different regions of the tongue by name, as these are associated with particular sounds. Working outwards these are: †¢ †¢ †¢ †¢ †¢ the back – opposite the soft palate the centre – opposite the meeting point of hard and soft palate the front – opposite the hard palate the blade – the tapering area facing the ridge of teeth the tip – the extreme end of the tongue The first three of these (back, centre and front) are known together as the dorsum (which is Latin for backbone or spine) Phonology, phonemes and phonetics You may have known for some time that the suffix –phone is to do with sounds. Think, for instance, of telephone, microphone, gramophone and xylophone. The morpheme comes from Greek phonema, which means a sound. †¢ †¢ Telephone means â€Å"distant sound† Microphone means â€Å"small sound† (because it sends an input to an amplifier which in turn drives loudspeakers – so the original sound is small compared to the output sound) Gramophone was originally a trade name . It comes from inverting the original form, phonograph (=sound-writing) – so called because the sound caused a needle to trace a pattern on a wax cylinder. The process is reversed for playing the sound back Xylophone means â€Å"wood sound† (because the instrument is one of very few where the musical note is produced simply by making wood resonate) †¢ The fundamental unit of grammar is a morpheme. A basic unit of written language is a grapheme. And the basic unit of sound is a phoneme. However, this is technically what Professor Crystal describes as â€Å"the smallest contrastive unit† and it is highly useful to you in explaining things – but strictly speaking may not exist in real spoken language use. That is, almost anything you say is a continuum and you rarely assemble a series of discrete sounds into a connected whole. (It is possible to do this with synthesised speech, as used by Professor Stephen Hawking – but the result is so different from naturally occurring speech that we can recognize it instantly. And there is no perfect or single right way to say anything – just as well because we can never exactly reproduce a previous performance.  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology However, in your comments on phonology, you will certainly want sometimes to focus on single phonemes or small sequences of phonemes. A phoneme is a sound segment of words or syllables. Quite a good way to understand how it may indicate meaning is to consider how replacing it with another phoneme will change the word – so if we replace the middle sound in bad we can make bawd, bed, bid, bird and bud. In two cases here one letter is replaced with two but in all these cases it is a single vowel sound that changes. ) The first people to write in English used an existing alphabet – the Roman alphabet, which was itself adapted from the Greek alphabet for writing in Latin. (In the Roman Empire, Latin was the official language of government and administration, and especially of the army but in the eastern parts of the empire Greek was the official language, and in Rome Greek was spoken as widely as Latin. Because these first writers of English (Latin-speaking Roman monks) had more sounds than letters, they used the same letters to represent different sounds – perhaps making the assumption that the reader would recognize the word, and supply the appropriate sounds. It would be many years before anyone would think it possible to have more consistent spelling, and this has never been a realistic option for writers of English, though spelling has changed over time. And, in any case, the sounds of Old English are not exactly the same as the sounds of modern English. As linguists have become aware of more and more languages, many with sounds never heard in English, they have tried to create a comprehensive set of symbols to correspond to features of sound – vowels, consonants, clicks and glottalic sounds and non-segmental or suprasegmental features, such as stress and tone. Among many schemes used by linguists one has perhaps more authority than most, as it is the product of the International Phonetic Association (IPA). In the table below, you will see the phonetic characters that correspond to the phonemes used in normal spoken English. To give examples is problematic, as no two speakers will produce the same sound. In the case of the vowels and a few consonants, the examples will not match the sounds produced by all speakers – they reflect the variety of accent known as Received Pronunciation or RP. Note that RP is not specific to any region, but uses more of the sounds found in the south and midlands than in the north. It is a socially prestigious accent, favoured in greater or less degree by broadcasters, civil servants, barristers and people who record speaking clock messages. It is not fixed and has changed measurably in the last 50 years. But to give one example, the sound represented by ? is not common to all UK native speakers. In many parts of London and the south-east of England the sound represented by f will be substituted. So, in an advertisement, the mother-in-law of Vinnie Jones (former soccer player for Wimbledon and Wales; now an actor) says: â€Å"I fought ‘e was a big fug† (/a? f t i? w? z ? b? g fug/). You may also wonder what has happened to the letter x. This is used in English to represent two consonant sounds, those of k and s or of k and z. In phonetic transcription these symbols will be used. Consonant and vowel each have two related but distinct meanings in English. In writing of phonology, you need to make the distinction clear. When you were younger you may have learned that b,c,d,f and so on are consonants while a,e,i,o,u are vowels – and you may have wondered about y. In this case consonants and vowels denote the letters that commonly represent the relevant sounds. Phonologists are interested in vowel and consonant sounds and the phonetic symbols that represent these (including vowel and consonant letters). It may be wise for you to use the words consonant and vowel (alone) to denote the sounds. But it is better to use an unambiguous phrase – and write or speak about consonant or vowel sounds, consonant or vowel letters and consonant or vowel symbols. In most words these sounds can be identified, but there are some cases where we move from one vowel to another to create an effect that is like neither – and these are diphthongs. We also have some triphthongs – where three vowel sounds come in succession in words such as fire, power and sure. (But this depends on the speaker – many of us alter the sounds so that we say â€Å"our† as if it were are. For convenience you may prefer the term vowel glides – and say that â€Å"fine† and â€Å"boy† contain two-vowel glides while â€Å"fire† may contain a three-vowel glide.  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology IPA symbols for the sounds of English The examples show the letters in bold that correspond to the sound that they i llustrate. You will find guidance below on how to use these symbols in electronic documents. The IPA distributes audio files in analog and digital form, with specimen pronunciations of these sounds. Consonants – pip, pot p b – bat, bug t – tell, table d – dog, dig k – cat, key g – get, gum f – fish, ph phone v – van, vat ? – th thick, th thump, faith th ? – th these, th there, smooth th s – sat, sit z – zebra, zap ? – sh ship ? – treasure, leisure s s h – hop, hut t? – ch chip dge, dge d? – lodg judg dg dg m – man, mumm mmy mm n – man, pan n n ng, ng ? – sing wrong ng l – let, lips r – rub, ran w – wait, worm j – yet, yacht Short vowels ? – bit, silly i i ? – bet, hea e ead ea ? – cat, dad a a ? – dog, rotten o o ? – cut, nut u u ? – put, soo u oot oo ? – about, clever er Long vowels i? – crea eam, see een ea ee bur fir urn, ir irm ur – har far ard, ar ar – cor fau orn, au aun or u? – boo glue oob, ue oo Diphthongs a? – spice, pie i ie – wai fate ait, a ai – toy joy oy, oy oy – oa oats, note o a? – clow vow own, ow ow – bor ored, pour oured or our – dee pie eer, ie ier ee – hai bea air, ea ear ai – cur fue ure, ue uel ur  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology A phoneme is a speech sound that helps us construct meaning. That is, if we replace it with another sound (where this is possible) we get a new meaning or no meaning at all. If I replace the initial consonant (/r/) from rubble, I can get double or Hubble (astronomer for whom the space telescope is named) or meaningless forms (as regards the lexicon of standard English) like fubble and wubble. The same thing happens if I change the vowel and get rabble, rebel, Ribble (an English river) and the nonsense form robble. (I have used the conventional spelling of rebel here, but to avoid confusion should perhaps use phonetic transcription, so that replacements would always appear in the same position as the character they replace. But what happens when a phoneme is adapted to the spoken context in which it occurs, in ways that do not alter the meaning either for speaker or hearer. Rather than say these are different phonemes that share the same meaning we use the model of allophones, which are variants of a phoneme. Thus if we isolate the l sound in the initial position in â€Å"lick† and in the terminal position in â€Å"ball†, we should be able t o hear that the sound is (physically) different as is the way our speech organs produce it. Technically, in the second case, the back of the tongue is raised towards the velum or soft palate. The initial l sound is called clear l, while the terminal l sound is sometimes called a dark l. When we want to show the detail of phonetic variants or allophones we enclose the symbols in square brackets whereas in transcribing sounds from a phonological viewpoint we use slant lines. So, using the IPA transcription [l] is clear l, while [? ] is dark l. If this is not clear think: am I only describing a sound (irrespective of how this sound fits into a system, has meaning and so on)? If so, use square brackets. Am I trying to show how the sound is part of a wider system (irrespective of how exactly it sounds in a given instance)? If so, use slant brackets. So long as we need a form of transcription, we will rely on the IPA scheme. But increasingly it is possible to use digital recording and reproduction to produce reference versions of sounds. This would not, of course, prevent change in the choice of which particular sounds to use in a given context. When people wonder about harass (h? r? s) or harass (h? r? s) they usually are able to articulate either, and are concerned about which reveals them as more or less educated in the use of the â€Å"proper† form. For your information, the stress historically falls on the first syllable, to rhyme with embarrass – thus in both Pocket Oxford [UK, 1969] and Funk Wagnalls New Practical Standard [US, 1946]. The fashion for â€Å"hu-rass† is found on both sides of the Atlantic and we should not credit it to, or blame it on, US speakers of English. ) Phonologists also refer to segments. A segment is â€Å"a discrete unit that can be identified in a stream of speech†, according to Professor Crystal. In English the segments would correspond to vowel sounds and consonant sounds, say. This is a clear metaphor if we think of fruit – the number of segments varies, but is finite in a whole fruit. So some languages have few segments and others many – from 11 in Rotokas and Mura to 141 in ! Xu. The term may be most helpful in indicating what non-segmental or supra-segmental (above the segments) features of spoken language are.  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology The sounds of English Vowels English has twelve vowel sounds. In the table above they are divided into seven short and five long vowels. An alternative way of organizing them is ccording to where (in the mouth) they are produced. This method allows us to describe them as front, central and back. We can qualify them further by how high the tongue and lower jaw are when we make these vowel sounds, and by whether our lips are rounded or spread, and finally by whether they are short or long. This scheme shows the following arrangement: Front vowels â⠂¬ ¢ †¢ †¢ †¢ /i? / – cream, seen (long high front spread vowel) /? /- bit, silly (short high front spread vowel) /? / – bet, head (short mid front spread vowel); this may also be shown by the symbol /e/ /? – cat, dad (short low front spread vowel); this may also be shown by /a/ Central vowels †¢ †¢ †¢ / /- burn, firm (long mid central spread vowel); this may also be shown by the symbol / / /? / – about, clever (short mid central spread vowel); this is sometimes known as schwa, or the neutral vowel sound – it never occurs in a stressed position. /? / – cut, nut (short low front spread vowel); this vowel is quite uncommon among speakers in the Midlands and further north in Britain Back vowels †¢ †¢ †¢ †¢ †¢ /u? / – boob, glue (long high back rounded vowel) /? – put, soot (short high back rounded vowel); also shown by /u/ / / – corn, faun (long mid back rounded vowel) also shown by /o? / /? /- dog, rotten (short low back rounded vowel) also shown by /o/ / / – hard, far (long low back spread vowel) We can also arrange the vowels in a table or even depict them against a cross-section of the human mouth. Here is an example of a simple table: Front High Mid Low Central Back ? i? ? ? ? ? ? u? ?  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology Diphthongs Diphthongs are sounds that begin as one vowel and end as another, while gliding between them. For this reason they are sometimes described as glide vowels. How many are there? Almost every modern authority says eight – but they do not all list the same eight (check this for yourself). Simeon Potter, in Our Language (Potter, S, [1950] Chapter VI, Sounds and Spelling, London, Penguin) says there are nine – and lists those I have shown in the table above, all of which I have found in the modern reference works. The one most usually omitted is / / as in bored. Many speakers do not use this diphthong, but use the same vowel in poured as in fraud – but it is alive and well in the north of Britain. Potter notes that all English diphthongs are falling – that is the first element is stressed more than the second. Other languages have rising diphthongs, where the second element is stressed, as in Italian uomo (man) and uovo (egg). Consonants Some authorities claim one or two fewer consonants than I have shown above, regarding those with double symbols (/t? / and /d? /) as â€Å"diphthong consonants† in Potter’s phrase. The list omits one sound that is not strictly a consonant but works like one. The full IPA list of phonetic symbols includes some for non-pulmonic consonants (not made with air coming from the lungs), click and glottal sounds. In some varieties of English, especially in the south of Britain (but the sound has migrated north) we find the glottal plosive or glottal stop, shown by the symbol /? / (essentially a question mark without the dot at the tail). This sound occurs in place of /t/ for some speakers – so /bot? l/ or /botl/ (bottle) become /bo l/ or /bo? l/. We form consonants by controlling or impeding the egressive (outward) flow of air. We do this with the articulators – from the glottis, past the velum, the hard palate and alveolar ridge and the tongue, to the teeth and lips. The sound results from three things: †¢ †¢ †¢ Voicing All vowels must be voiced – they are caused by vibration in the vocal cords. But consonants may be voiced or not. Some of the consonant sounds of English come in pairs that differ in being voiced or not – in which case they are described as voiceless or unvoiced. So b is voiced and p is the unvoiced consonant in one pair, while voiced g and voiceless k form another pair. We can explain the consonant sounds by the place where the articulation principally occurs or by the kinds of articulation that occurs there. The first scheme gives us this arrangement: voicing – causing the vocal cords to vibrate where the articulation happens how the articulation happens – how the airflow is controlled  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology Articulation described by region †¢ †¢ †¢ †¢ †¢ Glottal articulation – articulation by the glottis. We use this for one consonant in English. This is /h/ in initial position in house or hope. Velar articulation – we do this with the back of the tongue against the velum. We use it for initial hard /g/ (as in golf) and for final /? / (as in gong). Palatal articulation – we do this with the front of the tongue on the hard palate. We use it for /d? / (as in jam) and for /? / (as in sheep or sugar). Alveolar articulation – we do this with the tongue blade on the alveolar ridge. We use it for /t/ (as in teeth), /d/ (as in dodo) /z/ (as in zebra) /n/ (as in no) and /l/ (as in light). Dental articulation – we do this with the tip of the tongue on the back of the upper front teeth. We use it for /? / (as in think) and /? / (as in that). This is one form of articulation that we can observe and feel ourselves doing. †¢ †¢ Labio-dental articulation – we do this with the lower lip and upper front teeth. We use it for /v/ (as in vampire). Labial articulation – we do this with the lips for /b/ (as in boat) and /m/ (as in most). Where we use two lips (as in English) this is bilabial articulation. Articulation described by manner This scheme gives us a different arrangement into stop (or plosive) consonants, affricates, fricatives, nasal consonants, laterals and approximants. Stop consonants (because the airflow is stopped) or plosive consonants (because it is subsequently released, causing an outrush of air and a burst of sound) are: o o o †¢ †¢ Bilabial voiced /b/ (as in boat) and voiceless /p/ (as in post) Alveolar voiced /d/ (as in dad) and voiceless /t/ (as in tap) Velar voiced /g/ (as in golf) and voiceless /k/ as in (cow) Affric ates are a kind of stop consonant, where the expelled air causes friction rather than plosion. They are palatal /t? / (as in cheat) and palatal /d? / (as in jam) Fricatives come from restricting, but not completely stopping, the airflow. The air passes through a narrow space and the sound arises from the friction this produces. They come in voiced and unvoiced pairs: o o o o Labio-dental voiced /v/ (as in vole) and unvoiced /f/ (as in foal) Dental voiced /? / (as in those) and unvoiced /? / (as in thick) Alveolar voiced /z/ (as in zest) and unvoiced /s/ (as in sent) Palatal voiced /? / (as in the middle of leisure) and unvoiced /? / (as at the end of trash) †¢ Nasal consonants involve closing the articulators but lowering the uvula, which normally closes off the route to the nose, through which the air escapes. There are three nasal consonants in English: o o o Bilabial /m/ (as in mine) Alveolar /n/ (as in nine) Velar /? / (as at the end of gong).  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology †¢ †¢ Lateral consonants allow the air to escape at the sides of the tongue. In English there is only one such sound, which is alveolar /l/ (as at the start of lamp) Approximants do not impede the flow of air. They are all voiced but are counted as consonants chiefly because of how they function in syllables. They are: o o o Bilabial /w/ (as in water) Alveolar /r/ (as in road) Palatal /j/ (as in yet) Syllables When you think of individual sounds, you may think of them in terms of syllables. These are units of phonological organization and smaller than words. Alternatively, think of them as units of rhythm. Although they may contain several sounds, they combine them in ways that create the effect of unity. Thus splash is a single syllable but it combines three consonants, a vowel, and a final consonant /spl+? +? /. Some words have a single syllable – so they are monosyllables or monosyllabic. Others have more than one syllable and are polysyllables or polysyllabic. Sometimes you may see a word divided into its syllables, but this may be an artificial exercise, since in real speech the sounds are continuous. In some cases it will be impossible to tell whether a given consonant was ending one syllable of beginning another. It is possible, for example, to pronounce lamppost so that there are two /p/ sounds in succession with some interval between them. But many native English speakers will render this as /l? m-p st/ or /l? m-p sd/. Students of language may find it helpful to be able to identify individual syllables in explaining pronunciation and language change – one of the things you may need to do is explain which are the syllables that are stressed in a particular word or phrase. Suprasegmentals In written English we use punctuation to signal some things like emphasis, and the speed with which we want our readers to move at certain points. In spoken English we use sounds in ways that do not apply to individual segments but to stretches of spoken discourse from words to phrases, clauses and sentences. Such effects are described as non-segmental or suprasegmental – or, using the adjective in a plural nominal (noun) form, simply suprasegmentals. Among these effects are such things as stress, intonation, tempo and rhythm – which collectively are known as prosodic features. Other effects arise from altering the quality of the voice, making it breathy or husky and changing what is sometimes called the timbre – and these are paralinguistic features. Both of these kinds of effect may signal meaning. But they do not do so consistently from one language to another, and this an cause confusion to students learning a second language.  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology Prosodic features †¢ Stress or loudness – increasing volume is a simple way of giving emphasis, and this is a crude measure of stress. But it is usually combined with other things like changes in tone and tempo. We use stress to convey some kind s of meaning (semantic and pragmatic) such as urgency or anger or for such things as imperatives. Intonation – you may be familiar in a loose sense with the notion of tone of voice. We use varying levels of pitch in sequences (contours or tunes) to convey particular meanings. Falling and rising intonation in English may signal a difference between statement and question. Younger speakers of English may use rising (question) intonation without intending to make the utterance a question. Tempo – we speak more or less quickly for many different reasons and purposes. Occasionally it may be that we are adapting our speech to the time we have in which to utter it (as, for example, in a horse-racing commentary). But mostly tempo reflects some kinds of meaning or attitude – so we give a truthful answer to a question, but do so rapidly to convey our distraction or irritation. Rhythm – patterns of stress, tempo and pitch together create a rhythm. Some kinds of formal and repetitive rhythm are familiar from music, rap, poetry and even chants of soccer fans. But all speech has rhythm – it is just that in spontaneous utterances we are less likely to hear regular or repeating patterns. †¢ †¢ †¢ Paralinguistic features How many voices do we have? We are used to â€Å"putting on† silly voices for comic effects or in play. We may adapt our voices for speaking to babies, or to suggest emotion, excitement or desire. These effects are familiar in drama, where the use of a stage whisper may suggest something clandestine and conspiratorial. Nasal speech may suggest disdain, though it is easily exaggerated for comic effect (as by the late Kenneth Williams in many Carry On films). Such effects are sometimes described as timbre or voice quality. We all may use them sometimes but they are particularly common among entertainers such as actors or comedians. This is not surprising, as they practise using their voices in unusual ways, to represent different characters. The performers in the BBC’s Teletubbies TV programme use paralinguistic features to suggest the different characters of Tinky-Winky, Dipsy, La-La and Po.  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology Accent Everyone’s use of the sound system is unique and personal. And few of us use sounds consistently in all contexts – we adapt to different situations. We rarely adapt our sounds alone – more likely we mind our language in the popular sense, by attending to our lexical choices, grammar and phonology. ) Most human beings adjust their speech to resemble that of those around them. This is very easy to demonstrate, as when some vogue words from broadcasting surf a wave of popularity before settling down in the language more modestly or passing out of use again. This is particularly true of sounds, in the sense that some identifiable groups of people share (with some individual variation) a collection of sounds that are not found elsewhere, and these are accents. We think of accents as marking out people by geographical region and, to a less degree, by social class or education. So we might speak of a Scouse (Liverpool), Geordie (Newcastle) or Brummie (Birmingham) accent. These are quite general descriptions – within each of these cities we would differentiate further. And we should also not confuse real accent features in a given region with stereotyped and simplified versions of these which figure in (or disfigure) TV drama – Emmerdale, Brookside, Coronation Street and Albert Square are not reliable sources for anything we might want o know about their real-world originals. And the student who hoped to study the speech of people in Peckham by watching episodes of John Sullivan’s situation comedy Only Fools and Horses was deeply misguided. Thinking of social class, we might speak of a public school accent (stiff upper lip and cut glass vowels). But we do not observe occupational accents and we are unlikely to speak of a baker’s, soldier’s or accountant’s accent (whereas we might study their special uses of lexis and grammar). This is not the place to study in detail the causes of such accents or, for example, how they are changing. Language researchers may wish to record regional variant forms and their frequency. In Britain today (perhaps because of the influence of broadcasting) we can observe sound features moving from one region to another (like the glottal stop which is now common in the north of England), while also recording how other features of accent are not subject to this kind of change. Studying phonology alone will not answer such questions. But it gives you the means to identify specific phonetic features of accent and record them objectively.  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology Received Pronunciation Received Pronunciation (or RP) is a special accent – a regionally neutral accent that is used as a standard for broadcasting and some other kinds of public speaking. It is not fixed – you can hear earlier forms of RP in historical broadcasts, such as newsreel films from the Second World War. Queen Elizabeth II has an accent st close to the RP of her own childhood, but not very close to the RP of the 21 century. RP excites powerful feelings of admiration and repulsion. Some see it as a standard or the correct form of spoken English, while others see its use (in broadcasting, say) as an affront to the dignity of their own region. Its merit lies in its being more widely understood by a national and international audience than any regional accent. Non-native speakers often want to learn RP, rather than a regional accent of English. RP exists but no-one is compelled to use it. But if we see it as a reference point, we can decide how far we want to use the sounds of our region where these differ from the RP standard. And its critics may make a mistake in supposing all English speakers even have a regional identity – many people are geographically mobile, and do not stay for long periods in any one place. RP is also a very loose and flexible standard. It is not written in a book (though the BBC does give its broadcasters guides to pronunciation) and does not prescribe such things as whether to stress the first or second syllable in research. You will hear it on all the BBC’s national radio channels, to a greater or less degree. On Radio 3 you will perhaps hear the most conservative RP, while Radio 5 will give you a more contemporary version with more regional and class variety – but these are very broad generalizations, and refer mainly to the presenters, newsreaders, continuity announcers and so on. RP is used as a standard in some popular language reference works. For example, the Oxford Guide to the English Language (Weiner, E [1984], Pronunciation, p. 45, Book Club Associates/OUP, London) has this useful description of RP: â€Å"The aim of recommending one type of pronunciation rather than another, or of giving a word a recommended spoken form, naturally implies the existence of a standard. There are of course many varieties of English, even within the limits of the British Isles, but it is not the business of this section to describe them. The treatment here is based upon Received Pronunciation (RP), namely ‘the pronunciation of that variety of British English widely considered to be least regional, being originally that used by educated speakers in southern England. ’ This is not to suggest that other varieties are inferior; rather, RP is here taken as a neutral national standard, just as it is in its use in broadcasting or in the teaching of English as a foreign language. † Accent and social class Accent is certainly related to social class. This is a truism – because accent is one of the things that we use as an indicator of social class. For a given class, we can express this positively or negatively. As regards the highest social class, positively we can identify features of articulation – for certain sounds, upper class speakers do not open or move the lips as much as other speakers of English. Negatively, we can identify such sounds as the glottal stop as rare among, and untypical of, speakers from this social class. Alternatively we can look at vowel choices or preferences. For example, the upper classes for long used the vowel /? / in cases where /? / is standard – thus Coventry would be /k? v? ntri? /. C. S. Lewis in The Great Divorce depicts a character who pronounces God as â€Å"Gud† – â€Å" ‘Would to God’ he continued, but he was now pronouncing it Gud†¦Ã¢â‚¬  We may think of dropping or omitting consonants as a mark of the lower social classes and uneducated people. But dropping of terminal g – or rather substituting /n/ for /? / was until recently a mark of the upper class â€Å"toff†, who would enjoy, huntin’, fishin’ and shootin’. We can find a celebrated literary example in Dorothy L. Sayers’ Lord Peter Wimsey. Among real life speakers in whom I have observed this tendency I would identify the late Sir Alf Ramsey. I do not know whether Alf Ramsey, who managed the England football team, was brought up to speak in this way or acquired the habit later. ) Investigating the connection can be challenging, however, since social class is an artificial construct. Assuming that you have found a way to identify yo ur subjects as belonging to some definable social group, then you can study vowel choices or frequencies. Even the most cursory attention tells us that the Queen has distinct speech sounds. But can we explain them in detail? Does she share them with other members of her family? Do other speakers share them?  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology Pronunciation and prescription The English Language List is an Internet discussion forum for English language teachers. Recently a student, not a native speaker but clearly a very competent writer of English, asked where he could get help to learn to speak in a standard British accent. Many of the responses came from people who were not answering his question but trying to persuade him to stick with his current accent (which he felt would disadvantage him in his business career). Yet we are not disparaging regional accents when we try to learn the neutral and prestigious standard form. (What the discussion never really revealed was how many of the list members would identify themselves as RP speakers. ) The prescriptive tradition in English grammar was unscientific and perhaps harmful. But setting down authoritative standard forms is not always so unwise. In spelling they are useful, and the same may be true of pronunciation. Dictionaries do not compel the reader to learn and use the pronunciations they show – but they do give a representation of the pronunciation according to RP. Some show variant pronunciations as well as the principal RP form. If you are a student (or even a teacher) you may find RP an unfamiliar accent – maybe you can see that the phonetic transcription indicates a pronunciation different from the one you normally use. No one is forcing you to change your own speech sounds, in which your sense of identity may be profoundly located. But you can become aware that the local norm is not the universal standard. Now that English is an international language, its development is certainly not controlled by what happens in the UK. So British RP may cease to be a useful standard for learners of English. Increasingly, language learners favour a mid-Atlantic accent, which shares features of British RP and the speech of the eastern USA. Language acquisition Very young children do not produce the sounds they will use as adults partly because they are unable to form them (physically their speech organs have not developed fully) and partly because they may not know exactly what the sound is that they wish to produce. Children may also be less subtle in controlling the flow of egressive air, so that they will continue speaking, rather than pause briefly, while drawing more air in. Young children may have a sense of stressed syllables as more important – so they may omit unstressed elements before or after. So, for example, a child may ask for a ‘nana rather than a banana. (Alternatively, the child may know that there is some repetition of sound here, but limit it to two syllables. ) I am supposing that the non-standard form is spoken by a child, but perhaps repeated back by adults. But one often observes adults (unhelpfully) using what they suppose to be an easier form of a word. On the other hand, some children have resisted this tendency. Though they may not articulate a word in full or exactly, they can recognize it as an incomplete or mistaken form when an adult repeats it back to them. We see this in this exchange between an adult and a four year old, recorded by George Keith and John Shuttleworth: Adult: What do you want to be when you grow up? Child: A dowboy. Adult: So you want to be a dowboy, eh? Child: No! Not a dowboy, a dowboy! The child cannot articulate the /k/ initial sound but knows that what he hears from the adult is not the form of the word he is used to hearing, so protests. Since children learn by imitation of examples it may be helpful when they begin formal education to give them such examples, but not by continually rebuking them for saying things â€Å"wrongly†. Children do not learn to articulate all sounds at the same stage in their development. Teachers of children in early years (nursery and reception) classes should be able to identify the few cases where there is a disorder or problem for which some specialist intervention is appropriate.  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology Language change Change happens in language – and the sounds of English are not exempt. Of course, basic sounds do not change in the sense that the phonemes represented in the IPA transcription will not go away. And it is rare, but not impossible, for speakers of a given language to begin to use phonemes they did not use before. Thus, most English speakers faced with French –ogne (as in Boulogne or Dordogne) anglicise to Boloyn (/b? l n/). And Welsh double l in initial position (as in Llanfair and many other place names) they sound simply as /l/ rather than a voiceless unilateral l. What does change is the choice of which sound to use in a given context – though choice may suggest that this is voluntary whereas the change normally happens unnoticed. At a very simple level we can see, from rhymes in poetry that no longer work, that one or more words has acquired a new standard pronunciation. So John Donne writes (1571-1631) â€Å"And find/What wind/Serves to advance an honest mind†. We have retained the vowel sound in wind (verb, as in wind up) but not in wind (noun, as in north wind). We can still observe vowel change. In my own lifetime envelope was pronounced with the initial vowel /? (as if it were onvelope). This pronunciation is becoming more rare, and persists mostly among older speakers. Turquoise was once commonly sounded as in French /t kw? z/ – but now it is more or less uniformly /t k z/ or /t k s/ (perhaps by analogy with tortoise). Far more common are changes in stress patterns. So research (more or less universal in the UK when I was a child) has given way to re-search. In the case of harass the stress has shifted the other way, giving harass. We cannot sensibly say that the new form is â€Å"wrong† or â€Å"bad English† (even if we prefer the older form). But we can observe the frequency with which the new form occurs, and see if it does come to supplant the older form or whether both forms persist. Change happens within regional varieties, too – so the glottal stop has moved its way northwards from London and southwards from Glasgow (where it has been found for 150 years). This is one feature of what Paul Kerswill calls dialect levelling. Similarly use of /f/ or /v/ in place of /? / and /? / is spreading north from London. Perhaps the most well documented change occurring now is in sentence intonation. This is especially common among younger people, but not exclusively so. The change lies in a tendency to use rising (question) intonation more frequently. What is not clear, in contexts that allow either, is whether the speaker intends to ask a question or means to make a statement. We cannot be sure if the rising intonation conveys meaning, or is habitual. One common way for pronunciation to change is by elision – compressing the word to remove a syllable. Once it was common to sound the –ed ending on past tense verbs, whereas now these verbs end with a /t/ sound. We do still sound the –ed ending on adjectives, even when these are formed from the past tenses – as in naked, wicked and learned. We can contrast the learned professor with what her pupils learned in the lecture. (The first has two syllables, the second only one. ) Police is often pronounced as a monosyllable /pli? s/ (for example by the newsreader Sue Lawley). Recently I have observed several newsreaders eliding the middle syllable of terrorist, producing the form /t? r st/ or sometimes /t? r? st/. On the other hand, literacy may alter pronunciation. The n in column is silent, and in the Second World War, people would often speak of the Fifth Columnist (/k? l? m? st/). But now broadcasters speaks of those who write columns in newspapers as /k? l? mn? sts/ – thereby sounding what was silent /n/.  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology Phonology for exam students Phonology as an explicit subject of detailed study is not compulsory for students taking Advanced level courses in English Language. But it is one of the five â€Å"descriptions of language† commended by the AQA syllabus B (the others are: lexis, grammar, pragmatics and semantics). In some kinds of study it will be odd if it does not appear in your analysis or interpretation of data. In written exams, you may want to comment on some features of phonology in explaining example language data – these may be presented to you on the exam paper, or may be your own examples, which illustrate, say, some point about language change, language acquisition or sociolinguistics. You may wish to use diagrams, models or the IPA transcription – and if you are able to do so, this may be helpful. But if you do not feel confident about using these, you can still make useful points about phonology – you can show stress simply by underlining or highlighting the stressed syllable. And you can show many aspects of phonology by using the standard Western (Roman-English) alphabet appropriately – as in contrasting pronunciations of harass as: †¢ †¢ ha-russ (first syllable stressed, vowel is a; second syllable unstressed vowel is neutral) or huh-rass (first syllable unstressed, neutral vowel; second syllable stressed, vowel is a) Phonetic symbols and electronic documents Representing phonetic symbols in electronic documents can be a challenge, unless you have the right software. Assuming that you have a word-processing program, you need to use special fonts that will represent the IPA symbols. These are either the SIL IPA fonts (such as SILdoulosIPA) or Unicode fonts (like Lucida Sans Unicode, which I have used in this document). If you are producing work that will be printed, then you can add things by hand later, but this is messy and best avoided. There is a lot of guidance on the IPA homepage about how to cope with this problem. If you do find a way to reproduce the symbols you need, it may make sense to paste them all at the end of the document on which you are working. Then, you can copy and paste as you need to use them. If you do not do this, then you will have to use he Alt key and the numeric keypad, since the keys on the normal keyboard will only give you the symbols that resemble ordinary letters. Different ways of representing sound Conventions of language science and lexicographers If you study reference works you may find a variety of schemes for representing different aspects of phonology – there is no single universal scheme that covers everything y ou may need to do. And many dictionaries may not even use the IPA alphabet, for the very obvious reason that the reader is not familiar with this transcription and can cope without it. The text on the left comes from the Pocket Oxford Dictionary – this shows a simple phonetic representation based on the standard Western alphabet, with accents to show different vowels. Look in any dictionary you have and you may find something similar.  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology Literary models In representing speech – for example in drama, poetry or prose fiction – some authors are interested not merely in the words but also in how they are spoken. One of the most familiar concerns is that of how to represent regional accents. Here is a fairly early example, from the second chapter of Wuthering Heights (1847), in which the servant Joseph refuses to admit Mr. Lockwood into the house: â€Å" ‘T’ maister’s dahn I’t’ fowld. Goa rahnd by the end ut’ laith, if yah went to spake tull him† Tennyson (1809-1892) has a similar approach in his poem, Northern Farmer, Old Style: â€Å"What atta stannin’ theer fur, and doesn’ bring me the aale? / Doctor’s a ‘toattler, lass, and ‘e’s allus i’ the owd taale†¦Ã¢â‚¬  Joseph comes from what is now West Yorkshire, while Tennyson’s farmer is supposedly from the north of Lincolnshire. Here is an earlier example, from Walter Scott’s Heart of Midlothian (1830), which shows some phonetic qualities of the lowlands Scots accent. In this passage the Laird of Dumbiedikes (from the country near Edinburgh) is on his deathbed. He advises his son about how to take his drink: â€Å"My father tauld me sae forty years sin’, but I never fand time to mind him. – Jock, ne’er drink brandy in the morning, it files the stamach sair†¦Ã¢â‚¬  George Bernard Shaw, in Pygmalion (1914), uses one phonetic character (? schwa) in his attempt to represent the accent of Eliza Doolittle, a Cockney flower girl: â€Å"There’s menners f’ yer! T? -oo banches o voylets trod into the mad†¦Will ye-oo py me f’them. † However, after a few sentences of phonetic dialogue, Shaw reverts to standard spelling, noting: â€Å"Here, with apologies, this desperate attempt to represent her dialect without a phonetic alphabet must be abandoned as u nintelligible outside London†. In Pygmalion Professor Higgins teaches Eliza to speak in an upper-class accent, so as to pass her off as a duchess. In the course of the play, therefore, her accent changes. The actress playing the part, however, may have a natural accent closer to that with which Eliza speaks at the completion of her education, so in playing the part she may doing the reverse of what Eliza undergoes, by gradually reverting to a natural manner of articulation. (Eliza’s pronunciation improves ahead of her understanding of grammar, so that at one point she says memorably: â€Å"My aunt died of influenza: so they said. But it’s my belief they done the old woman in. ) In Pygmalion Shaw does not merely represent accent (and other features of speech) but makes this crucial to an exploration of how speech relates to identity and social class. Charles Dickens is particularly interested in the sounds of speech. He observes that many speakers have difficulty with initial /v/ and /w/. Sam Weller, in The Pickwick Papers, regularly transposes these: â€Å" ‘Vell,’ said Sam at length, ‘if this don’t beat cock-fightin’ nothin’ never vill†¦That wery next house†¦Ã¢â‚¬â„¢ â€Å" Mr. Hubble, in Great Expectations does, the same thing when he describes young people as â€Å"naterally wicious†. Joe Gargery, in the same novel, has many verbal peculiarities, of which perhaps the most striking is in his description of the Blacking Warehouse, which is less impressive than the picture Joe has seen on bills where it is â€Å"drawd too architectooralooral†. In Chapter 16 of Our Mutual Friend, Betty Higden is proud of Mr. Sloppy (an orphan she has fostered) not only because he can read, but because he is able to use different voice styles for various speakers. â€Å"You mightn’t think it, but Sloppy is a beautiful reader of a newspaper. He do the Police in different voices. † Dickens also finds a way to show tempo and rhythm. In Chapter 23 of Little Dorrit, Flora Finching speaks at length and without any pauses: â€Å"Most unkind never to have come back to see us since that day, though naturally it was not to be expected that there should be any attraction at our house and you were much more pleasantly engaged, that’s pretty certain, and is she fair or dark blue eyes or black I wonder, not that I expect that she should be anything but a perfect contrast to me in all particulars for I am a disappointment as I very well know and you are quite right to be devoted no doubt though what am I saying Arthur never mind I hardly know myself Good gracious!  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ Phonology Background reading on phonology There are very full accounts of phonology in both of Professor David Crystal’s encyclopedias. See his Cambridge Encyclopedia of Language, Part IV, The Medium of Language: Speaking and Listening (pp. 123175; ISBN 0521424437) and his E ncyclopedia of the English Language, Part IV, 17, The Sound System (pp. 236-255; ISBN 0521596556). For a very clear and succinct account, look at Howard Jackson’s and Peter Stockwell’s Introduction to the Nature and Functions of Language, 2. 1, Sounds and letters (pp. 11-23; ISBN 0748725806). There is a longer and more discursive account in Shirley Russell’s Grammar, Structure and Style, Spoken English (pp. 107-168; ISBN 0198311982) You can find lots of help online. The best place to start is the International Phonetic Association’s own Web site at: http://www2. arts. gla. ac. uk/IPA/ipa. html You will find some excellent resources from the languages department of the University of Victoria in British Columbia – start at http://web. uvic. ca/ling/ipa/handbook/ For a great introduction to Scots – with some excellent guidance on phonology – try Andy Eagle’s Wir Ain Laid (Our Own Language) at http://www. scots-online. org/grammar/index. htm For help with fonts go to the IPA Unicode site at http://www. phon. ucl. ac. uk/home/wells/ipa-unicode. htm and Alan Wells’ Unicode Resources at http://www. hclrss. demon. co. uk/unicode/index. tml. You could also try the Microsoft typography site at http://www. microsoft. com/typography/default. asp Apart from materials quoted from other sources, the copyright in this guide belongs to Andrew Moore. You are free to use it for any educational purpose, including making multiple copies electronically or by printing. You may not distribute it in any form other than the original, without the express permission of the author. andrew. moore@eril. net  © Copyright: Andrew Moore, 2001 http://www. shunsley. eril. net/armoore/ How to cite Romeo and Juliet Film and Text Analysis, Papers