Apple Essay Example | Topics and Well Written Essays - 1500 words - 3

Apple - Essay Exampleissues affecting business technological changes environmental factors in business and finally legal issues influencing organizations operations. For us to get a an understanding of the macro environment affecting Apple Inc, then a deep study of the overall technology industry must be done (Kotler Phillip and Gary Armstrong, 2006).The first factor influencing operation of Apple Inc is the technological force the family continuously experiences changes in technology, each year the computer electronic components became faster, cheaper and convenient hence computer design frequently changes. Apple is affected by changes in the technology industry hardware producers like Intel and competing software producers like Microsoft are always innovative in their designs, and therefore Apple must be productive and innovative to ensure superior products and differentiation (RodgerRafter, 2002) Microsoft is a major software producer for Intel computers, and the major competito r of Apple continuous innovation by Microsoft in software product (especially new versions of windows) has created pressure on Apple to continuously upgrade software like MacOS.Economic factors which affect computer sector allow in market competition. There is a lot of competition in the technology industry because of low entry barriers which allows easy entrance by competitors hence increase industry competition. Also, the bargaining index of suppliers is limited due to the limited number of hardware and related software suppliers like Intel and Cyrix. On the contrary the bargaining power of customers is strong because of the low costs of switching and searching (Jobs, S., 2005). Marketing strategy during entry should take into consideration the purchasing powers of potential consumers the purchasing capability of create states is high, while that of developing countries especially in Africa is low.Social change includes the dynamic lifestyle of customers that make apple to be