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Traditional Family a National Crisis Free Essays

The figure of speech, â€Å"Decline of Traditional Family a National Crisis,† is profoundly attached to a suspicion that national blast results from a country rich with conventional family units. Comprising of a wedded man and lady living respectively and sharing obligations regarding posterity and for one another, is the perspective on David Popenoe, a humanist who accepts a family unit characterizes social and national success, the standard. It is when deviation from such standard happens, that family unit significance is theorized. We will compose a custom paper test on Conventional Family a National Crisis or on the other hand any comparative point just for you Request Now With inexact measurable information, contemplates show half of relationships will end in separate, a typical exchange that depicts consternation of family. On the off chance that the general public is to endure, adjustments to qualities and standards will be dependent upon social patterns. As indicated by David Popenoe, the customary family is the key establishment in the public eye. In this way, the general public is dissolved if the key establishment is twisted. Popenoe contends families give the character, having a place, control, and qualities that are fundamental for advancement. Besides, he clarifies the worry that is shadowing youngsters, survivors of antagonistic social effect. In any case, Popenoe admits to social advancement, for example, diminishment of isolation, bigotry and the money related liberation of ladies. Popenoe’s examine is praiseworthy however not so much right, due to dismissing the cutting edge society’s esteem for family and basic changes that have risen up out of innovation. In this present day and time, families extend from conventional to current. The conventional family is a powerless illusion, clutching values once emphatically considered important. The cutting edge family is a degenerate impression of conventional family. The organization of customary family unit individuals no longer exists just in conventional sense. Members in present day families are, the customary man, lady and kid, cooperated gay men and lesbian ladies with or without kid, single man and youngster, and a lady and kid. A considerable lot of the family styles are reactions to social advancement in opportunity of decision and some are from nature’s course, regardless of whether shocking or not. Despite family style, the picked road isn't liberated from our jobs past the family that confine our entrance to family life, a perspective on Stephanie Coontz. Stephanie Coontz contradicts Popenoe’s speculations of a country in emergencies, just as bringing up chronicled information was not precisely performed. She has given increasingly precise information considerably more advanced measurable methodologies, including room for mistakes. Information gathered, state families are carrying on in no-emergencies way and numerous families are solid, today. One of Coontz’s hypotheses remembered the change for woman’s job. Ladies of today are not simply shoeless and pregnant in the kitchen, while provider daddy is attempting to help his family. Coontz communicates, in America, there are colossal assortment of family types that have worked and not worked. She keep on clarifying, that families succeed on the grounds that they were adaptable in their living course of action, contradict to then generalizations of the past. Our decisions have improved with each human development and social pattern. Logical and innovative progressions have empowered prospects, when out of reach, for conventional accomplices, gay couples just as single people, to have youngsters. While conventional accomplices actualize association accessibility, today’s single parent, has numerous options from benefits gave. Single guardians are fit for working extended periods of time and still take an interest as cherishing and sustaining with the assistance of network, business childcare lodging, private and government programs. Correspondence and coordinations, recently obstructed from absence of innovation, by and by are limitlessly accessible and have limited insufficiency in children’s need to see and speak with guardians. Being furnished with much help, guardians work gainfully or broadly, attempting to exceed expectations. Structure of family isn't the imperativeness of a country; the family makes a country. Changing laws clear further change. Yesterday’s perspective on family, got the job done as best, despite everything wins except various family structures are developing. Addressing the requirements of individuals and shielding them from destitution, savagery or sexual misuse, is parental, social and national obligation. Duty to accomplish these requirements begins with guardians, sifters through society, and lives broadly once again. Step by step instructions to refer to Traditional Family a National Crisis, Essays

Breakfast Food Industry in Canada

Breakfast Food Industry in Canada Breakfast Food Industry in Canada Home›Research Posts›Breakfast Food Industry in Canada Research PostsIntroductionNature of breakfast food industry in CanadaThe nature of the breakfast food in this Canadian industry is based on ecological awareness they do depend on organic food. They stress on ecological farming process which is environmentally friendly and very nutritious. Besides that, the breakfast is also served from a mixture of fresh fruits and vegetables which comprise a vegetarian diet and no animal proteins are included in the menu. The presentation of this food is quite appealing and would be well placed in the market under favorable competitive circumstances. The fruits and corn are the main ingredients for this breakfast and are mixed on a ratio of 50 percent. There is an exceptional blending of the fruits and corn which makes it quite a unique product for breakfast lovers.Jordans Muesly CompanyThe external environmentThe company is bound to record rapid growth due to the favorable and enabling competitive environment that operates under a very vibrant economy whose year-to-year GDP is on a high scale. The new market for ecologically friendly farm foods has made it possible for this company to realize a high level of competitive advantage in the industry. This has resulted from the sensitivity on effects of artificial foods as is opposed to friendly organic farming produce.The internal environmentThe Jordans Muesli company is situated in one of the major cities in Canada. It has well developed facilities, complete with the state of the art technology and comfortable accommodation so that all the visitors in the area are assured of their stability and security. Availability of dedicated and well-motivated staffs within the organization who are employed on both a full time and part time basis is another accolade for this food company.Strategic Issues/Problems/ChallengesBuilding   the ecological food breakfast brand of Muesli is an important conc ept; getting the attention of stakeholders to gather resources required to sustain the course of building the world class reputable company that serves its customers well is important too; reaching out to all members of the public through marketing and advertisements given the cost profile of the company; identifying areas, resources and ways to engage in continued better business practices and  responsibility to serving good food to the public who are sensitive to their needs; and identifying the viable market growth even in times of low season.The strategy they are to use to sell Jordans Muesly in CanadaThe position of a firm within an industry determines whether it is generating profits that are below or above the industry average. Two types of competitive advantage have been identified; which a firm can adapt: cost leadership and differentiation. These are combines with the scope of activities that the firm intends to undertake in order to achieve them, to generate three compet itive strategies for maintaining above average performance in an industry. The competitive strategies are: Cost leadership; Differentiation; Focus- (a) cost focus (b) differentiation focus.Cost leadership is adapted by a firm intends to maintain low production costs in the industry through, for instance, pursuing economies of scale, proprietary technology, preferential access to raw materials, etc. differentiation is for a firm that seeks to be unique in an industry along some dimensions that that is valued by a wide range of clientele, which uniqueness is paid for by a premium. With focus the firm chooses a narrow competitive scope and it has two dimensions: a cost focus that seeks a cost advantage in a target segment and a differentiation focus that seeks differentiation in a target segment.The Jordans Muesly is offering high quality ecological breakfast of fruits and corn, and good services that would require charging premium fees compared to the other food companies. The applica ble strategy here therefore is differentiation of the food as compared to other players.ImplementationIn order to implement the strategy successfully the Jordans Muesly needs to effectively manage these six aspects: prepare a clear action plan with all the relevant activities arranged chronologically, ensure the organization structure can support implementation, ensure adequacy of the human resource both in numbers and capacity, seek the necessary budgetary allocation and obtain linkage by making sure that all the departments within the organization are steering in the same direction.ConclusionStrategy is about positioning oneself to win a war or a contest. The business environment has become a battle field or a race track. The starting point is to examine the value chain. This is an analysis of the activities through which a firm creates a competitive advantage in it must model the organization as a chain of values. The food company under study above, is bound to implement the disc ussed strategy of differentiation so that it can gain a competitive advantage against the other players in the market.

The Death Of An Ice Cube - 1832 Words

The chilling sensation of an ice cube pressed to my ear, my friends excited laughter, a sharp stinging sensation, and then it was over. I had successfully pierced my cartilage despite my parent’s disapproval. This was the very first of many defiant acts that I would perform in the years to come. As I looked at my newly pierced ear the first emotion that flooded through me was satisfaction. I had successfully undermined my parents. They had drawn a line in the sand and I had jumped right over it. Then slowly, a second emotion started to trickle in, guilt. Not regret or remorse. Just guilt. I wasn t sorry for what I had done but I knew what punishment awaited me. Only weeks before I had asked for my parent’s permission to get the piercing and had received a hard â€Å"no†. So what had provoked me to go behind my parents back and do it anyways? Was it to spite them? To provoke a response? Had I done it for myself? Maybe I had something to prove to myself, to show the world that I was daring and rebellious. When my parents saw the newest metal addition to my â€Å"holy temple† they were furious as expected. Any normal parent would make their kid take out the piercing and ground them for god knows how long. I was grounded of course, and also lost my car privileges but the kicker was the unique punishment of finding, reading, and copying down 20 verses from the bible that talked about obeying one’s parents. I was raised in a very godly home. We went to church twice a week, memorizedShow MoreRelatedThe Movie Straight Outta Compton Directed By F. Gary Gray1706 Words   |  7 Pagesattention to Eazy-E, and makes sure that everything is put together for him. This caused Ice Cube to leave the group after the scene in which Heller and Eazy are having a nice lunch while Ice Cube and the other members of the group are having burgers. The scene is shot in a nice restaurant which is a contrast to where the group usually hung out. The scene shows Heller advising Eazy about getting more money but when Ice Cube asks about his, he gets told to wait. Heller focuses all his attention on the oneRead MoreStraight Out of Compton Review584 Words   |  3 Pagesyoung black men residing in Compton, California who rise unexpectedly to fame, using their viciously honest rhymes, die hard beats, and frustrations about their lifestyle in the streets of the hood. Active from 1986 to 1991 these six men Eazy-E, Ice Cube, Dr. Dre, Arabian Prince, MC Ren, and DJ Yella have endured enormous controversy owning to their explicit lyrics that many people have view as being disrespectful to women, drugs and crime, police, and gang violence. It’s hard to actively hateRead MoreHip Hop Nationalism Essay examples944 Words   |  4 Pagesinjustices occur to the black community, hip hop music became a pedestal to voice their opinions. For example, when Rodney King was brutally beat by the LAPD on March 3, 1991 (Decker 2008). The whole Rodney King incident consequently gave Ice Cube inspiration for his album Death Certificate. Hip hop artists are usually not involved in politics but are most strongly involved in the cultural politics which tie to the working and urban poor blacks. Eventually hip hop artists later regarded themselves by theRead More Freedom of Expression and Rap Music Essay1113 Words   |  5 Pagesyears ago a rapper by the name of Ice Cube created a very controversial album called Death Certificate. Billboards called Ice Cube a racist and tried to convince retailers not to sell his album. Taking it to extremes, the state of Oregon made it illegal to display Ice Cubes image in a retail outlet. ?Even though Ice Cubes c.d. Death Certificate got little to no airplay, and had a limited advertising budget of $18,000, the album reached #2 on the charts? (Zhar). Ice Cubes description of ghettosRead MoreGetting to Know Absinthe650 Words   |  3 PagesFrance’s vineyards, sending wine prices skyrocketing and further kindling the growing rage for absinthe. By 1910, France was knocking back 36 million liters of absinthe per year. Savvy drinkers poured the spirit through a sugar cube placed on a slotted spoon and mixed it with ice-cold water, creating a milky green concoction; a method of preparation that still stands as the traditional serving of the drink. More than other Parisians, it was the painters and writers who chose this as their beverage ofRead MoreEssay on THE NWA1849 Words   |  8 Pagesmainstream American radio stations. In spite of this, the group has sold over 10 million units in the United States alone. The original lineup consisted of Arabian Prince, DJ Yella, Dr. Dre, Eazy-E, and Ice Cube. MC Ren joined in 1988, with Arabian Prince leaving the group later that same year. Ice Cube left in December of 1989 over royalty disputes. Several members would later become platinum-selling solo artists in the 1990s. Their debut album Straight Outta Compton marked the beginning of the newRead MoreHow Subliminal Messaging Affects Consumer Behavior1561 Words   |  7 Pagesall emotional stimuli - love (sex) and death. (Key, p. 28) Examining these statements by Keys, it is clear that he believes subliminal messages not only exist, but furthermore that they clearly affect consumer behavior since they appeal to the strongest of primordial forces within the human psyche. Later in his book he states, Ice cubes likely sell more alcohol for the distilling industry than attractive models in cheesecake poses. The inconspicuous ice cubes often hide the invisible sell - invisibleRead MoreWhat Makes A Ra pper?887 Words   |  4 Pagessuch as Dr. Dre, Ice Cube, Big L and KRS-One, laying the foundations of rap for the newer generation of rap artists. Rappers that fail to remain significant over time eventually wither away and are virtually overlooked. In essence, a worthy rapper can be determined by time itself, and the best resistance a rapper can have against time is to have quality work that endures the test of time. Rap artists such as Tupac Shakur, whose rap career began in 1988 and continued up until his death in 1996 (cite)Read MoreMusic Of The West Coast2270 Words   |  10 Pagesaware of what went on in neighborhoods of lesser fortune. Their music sent shockwaves across the country, so large that the F.B.I. was in contact with the infamous group. The three main players of the group were its founder Eazy-E, Dr. Dre, and Ice Cube. N.W.A., often considered the God Father’s of rap and hip hop music, were often at the center of much controversy, they completely changed the landscape of America. They are responsible for artist that we have today as well, such as Kendrick LamarRead MoreEssay on John Singletons Boyz in the Hood1263 Words   |  6 Pagesas Chris and Doughboy are in juvenile hall as children, while Tre is spared this as a result of his father looking over him. This theme will continue throughout the film. The landscape of the urban ghetto and the legacy left to black youth, and the death it brings upon them is well portrayed in the film. The film Boyz in the Hood opens with the kids that will be followed throughout the movie. It is foreshadowing of the events that will follow them all their lives. Ricky and Doughboy are without a

The New Frontier A Term Coined By John F. Kennedy

The Great Society The New Frontier : a term coined by John F. Kennedy during his presidential inaugural address on January 20th , 1961. This New Frontier referred to a nation without greed, without poverty, and without war. During this time, tensions between the United States and the USSR, were high. These tensions resulted in the Space Race, the Cuban Missile Crisis, and the signing of the Nuclear Test Ban Treaty. On November 22nd, 1963, while on a campaign for reelection in Dallas, Texas, Kennedy was assassinated and the nation morned the loss of their executive leader. Hours later, Lyndon B. Johnson took office as President of the United States. Johnson came into office with plans to tackle the biggest problems which faced the United States, such as the civil rights movement and the unemployment rate. Former President, Lyndon B. Johnson, in his speech, The Great Society, outlined a set of reforms to help persuade the nation s youth to assist in creating a truly â€Å"great society† and propel the nation to greater heights. The purpose of the speech was to lay out a political plan for his upcoming presidential campaign. He adopts an elevated tone not only to pay homage to Kennedy, but to persuade the American voters to support him in the upcoming election. Johnson started off his speech by calling upon the members of the University of Michigan graduating class and the youth from all around the nation. He explained that this was their â€Å"country† and thatShow MoreRelatedHannah Runyan. Pellegrino. Block 2/3. 2 March 2017. Evolution1481 Words   |  6 PagesAmericans drastically shifted from wanting the basi cs in life as the ‘American Dream’ to wanting more than they ever thought was attainable; this fueled American spirits after the Great Depression and gave them something to aim for. The term ‘The American Dream’ was coined by historian and author James Truslow Adams in his 1931 book The Epic America. He spoke of â€Å". . . a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievementRead MoreBorderline Personality Disorder: A Literature Review Essay1589 Words   |  7 Pages The history of BPD can be traced back to 1938 when Adolph Stern first described the symptoms of the disorder as neither being psychotic nor psychoneurotic; hence, the term ‘borderline’ was introduced (National Collaborating Centre for Mental Health, 2009, p. 15). Then in 1960, Otto Kernberg coined the term ‘borderline personality organization’ to describe persistent patterns of behavior and functioning consisting of instability, and distressed psychological self-organization (National CollaboratingRead More Western Expansion Essay4115 Words   |  17 Pagesindependence opened up the Western country and was hence followed by a steady flow of settlers to the Mississippi valley. By 1840, 10 new western states had been added to the Federal union. The frontier line ran through Iowa, Missouri and Arkansas on the western side of the river. All parts of the valley except Wisconsin and Minnesota were well populated. Thus a whole new section had been colonized with lasting effects on the American institutions, ideals and ways of living. The far west was the landRead MoreEssay about The History of Buckman Company3662 Words   |  15 Pagesyears later, BSM-11 and its derivatives had become the industry standard for microorganism control. Soon a new production facility was built next door and Buckman Laboratories of Canada was formed. During the 1950s, the company’s customer base expanded to include the leather, paint, sugar processing, agriculture, paint, coatings and plastics industries. During the 1960s, new manufacturing and sales companies were formed in Mexico and Belgium. The expansion during the 1970s followedRead MorePre-Columbian Period9302 Words   |  38 PagesAmericans in the United States and Alaskan Native peoples, as well as all indigenous peoples of the Americas. Many indigenous peoples were semi-nomadic tribes of hunter-gatherers; others were sedentary and agricultural civilizations. Many formed new tribes or confederations in response to European colonization. Well-known groups included the Huron, Apache Tribe, Cherokee, Sioux, Delaware, Algonquin, Choctaw, Mohegan, Iroquois (which included the Mohawk nation, Oneida tribe, Seneca nation, CayugaRead MoreStephen P. Robbins Timothy A. 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As emerging markets evolve from the periphery to the core of marketing practice, we will need to contend with their unique characteristics and question our existing practicesRead MoreProject Mgmt296381 Words   |  1186 PagesModern Project Management Chapter 8 Scheduling resources and cost 1.2 Project defined 1.3 Project management defined 1.4 Projects and programs (.2) 2.1 The project life cycle (.2.3) App. G.1 The project manager App. G.7 Political and social environments F.1 Integration of project management processes [3.1] 6.5.2 Setting a schedule baseline [8.1.4] 6.5.3.1 Setting a resource schedule 6.5.2.4 Resource leveling 7.2 Setting a cost and time baseline schedule (1.3.5) [8.1.3] 6.5.2.3 Critical chain method Read MoreStrategic Marketing Management337596 Words   |  1351 PagesProfessor of Business Administration The Business School Loughborough University and Colin Gilligan Professor of Marketing Sheffield Hallam University and Visiting Professor, Northumbria University AMSTERDAM †¢ BOSTON †¢ HEIDELBERG †¢ LONDON †¢ NEW YORK †¢ OXFORD PARIS †¢ SAN DIEGO †¢ SAN FRANCISCO †¢ SINGAPORE †¢ SYDNEY †¢ TOKYO Elsevier Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington, MA 01803 First published 1992 Second edition 1997 Reprinted 1998Read MoreContemporary Issues in Management Accounting211377 Words   |  846 PagesOxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico City Nairobi New Delhi Shanghai Taipei Toronto With oYces in Argentina Austria Brazil Chile Czech Republic France Greece Guatemala Hungary Italy Japan Poland Portugal Singapore South Korea Switzerland Thailand Turkey

Nurse Prospective of the Sea Inside Free Essays

Palliative care is the advanced care of patients who are terminally ill and are closer at their lives’ end. Symptom management, pain management, and the provision of social, spiritual and psychological support are carefully given by the practitioner, or by the one who is giving care to the sick person. Palliative care achieves to meet the goal of giving the best quality of life that they can give to the patient and to the patient’s family. We will write a custom essay sample on Nurse Prospective of the Sea Inside or any similar topic only for you Order Now Palliative care aims to impart to the patients that dying is a normal process that people undergo once in their lives. Practitioner offers support to patients to be able to live actively until the time of their death. And they aim to provide a system that will help the family cope during the patients’ illness and in their bereavement (â€Å"Palliative Care Explained â€Å"). The Sea Inside in a Nurse’s perspective The movie talks about the life of a quadriplegic. The main character Mr. Ramon Sampedro was a ship mechanic in his younger days. After the tragedy Ramon became bedridden because he restrains himself from being imprisoned by a wheelchair; he believed that being imprisoned by a wheelchair will be just imprisoning him with the scraps of his past. He was a man who had his own perspective and depicted life as his own, and that he had the right to end his life. He, Ramon Sampedro, was the only Spaniard who had requested for Euthanasia (Blaser, Jan. 5, 2005). Among the people who have taken care of Ramon was Manuela his sister-in-law, his father, his older brother Jose, and Gene. His legal counsel Julia gave him sympathy, she listened to Ramon’s sentiments and Ramon listened to her sentiments as well. This is because they share the same perspective that they wanted to â€Å"die with dignity.† The movie provided a general assessment of Palliative care. Each of Ramon’s family members gave justification to the concepts of Palliative care in general. Although there were some concepts of palliative care that were not given justification because Ramon doesn’t have his own nurse to do the Nursing care plan. Nursing care plan includes assessment; subjective and objective, nursing diagnosis, planning, interventions and evaluation. In Ramon’s case, assessment should have been done regularly. Subjective data includes information directly from the patient’s feelings while objective datas are those measured and observed by the physicians. After initial assesment, a problem list should be made consisting possible reasons that affects the patient’s well being qlike family problems, medical diagnosis and many others. Diagnosis comes when the collected datas relates to a certain illness or disease. In planning of interventions to be used, the preparation should be specific, attainable, measureable, realistic and time-bound. Intervension are the methods to be used in order to meet the goals in planning. It includes what medications to be applied, possible surgeries, etc. Every intervension has a rationale like why a nursing action should be done and what is its basis. And lastly, evaluation are written reports about the improvement of patient or the contrary. In evaluation it is stated whether the goals in planing is met, partially met, or not met (By Jane Urie). As shown in the movie, Ramon didn’t want to be loved because he believes that a person undergoing his illness would be creating misery to the person that loves him. This implies that Ramon is having psychological and emotional distress and should have been assessed by a physician to be able to bring him back to life. However, in Julia’s case it was shown that she had undergone observations and treatments when she developed a disease called Cadasil due to her series of strokes, therefore palliative care was well addressed. Pain control for instance was well established in the movie because there was a scene when Ramon was given tranquilizer to stabilize him. Although there was an error in giving him the medication, because if the medication was given by a nurse the nurse should have only given him an exact dosage of the tranquilizer, just one tablet not three. As a nurse exact dosage or amount of medicine should only be given to a patient to prevent overdose and complications. The conflict of the story is about the ethical and moral issues of Euthanasia. Today, euthanasia has been legalized. It was being applied in cases of hopelessness in the recovery of the patient. â€Å"Eu† means good and â€Å"thanator† means death, euthanasia therefore means good death or mercy killing. There are different classifications euthanasia: voluntary, non-voluntary, involuntary, assisted, euthanasia by action, and euthanasia by omission. In voluntary, the patient was the one who requested his death. In non-voluntary, the person who has been killed made no request and gave no consent. In involuntary, the patientmade an expressed wish to the contrary. Assisted Euthanasia is perform with the assistance of the physician or the relatives of the patient. Euthanasia by action makes use of lethal injection while euthanasia by omission is the process wherein the patient is no longer being provided with his needs like food, water, medication, etc. The reasons why it is being practiced are to diminish unbearable pain, the right to commit suicide, and the belief that people should not be forced to stay alive (â€Å"Voluntary Euthanasia † Apr 18, 1996). Ramon wanted to die. He said â€Å"Well, I want to die because I feel that a life in this condition has no dignity.† In the case of Ramon, who is quadriplegic, refusing to live shows that he was experiencing fatigue, depression, anxiety, and Dyspnea (maybe due yo lack of ventillation). Ramon believed that dying is an unevitable part of a man’s life and it is just normal to die. Due to his own beliefs Ramon passed a petition about legalizing suicide or the right to die. A paraplegic priest visited him to discourage his intention of suicide. His brother, Jose, also agrees with the priest and the church’s belief that suicide is immoral, that only God has the right to decide whether an individual should live or die. They believe that God has His reasons and purpose why a person still lives. It was Him wo gave you life, so it is also his decision to take it back. Thereof, this situation talks about morality (â€Å"The Sea Inside,†). As for the health providers, it also brings a great controversy whether to practice   Euthanasia or not. Health providers were trained to cure not to kill. And assisting a suicide contradicts the profession with the duty of â€Å"do no harm†. From the movie itself, cultural considerations and individual considerations was well established. There was a clear observation that the people around Ramon did not want to consider his attempt of killing himself. Ramon as an individual had also been given consideration; although his beliefs of death was unjust they still did not oppose to him because they considered his own perceptions and did not want to oppress his rights as an individual. For a nurse, I would consider his beliefs because it was his right but I would not help him accomplish his death. The tragic part of the story is that his family was well oriented and they have accepted that death is coming to Ramon. There was a scene in the movie wherein his father said â€Å"what’s worse having your son die on you, is the fact that he wanted to†. It only shows that he had accepted the death of his child but he had not accepted the fact that his son wanted to die. Ramon’s family had actually given him quality care and unconditional love. Although these were really not enough especially in the case of Ramon. From a nurse’s point of view, the care that the family could have been improved if there is a plan of care that was established. Ramon had supposedly had a life that is worth living. His family loved him and took care of him, he had a book published, two women were linked to him and the sympathy of the nation was on him but he refused all these and exchanged it to death. He had exchanged all the beautiful things he had in life because he justified his life as his. For years Ramon had actually internalized that death is in his hands and that he had the right to end his life. Generally speaking, Ramon had actually lived a life that is not worth living because he restraints himself from having so. As a nurse, I could have implied to Ramon that his life is worth living and that he need not to worry that he will be a big burden to his family and to the people he loved while he is living. It is not a nurse’s job to kill but rather to nurture. References Blaser, A. (Jan. 5, 2005). Bizzaro Breathing Lessons [Electronic Version] from http://www.ragged-edge-mag.com/reviews/blaserseainside.html. By Jane Urie, B., MRPharmS, Helen Fielding, MSc, MRPharmS, Dorothy McArthur, MSc, MRPharmS, Moira Kinnear, MSc, MRPharmS, Steve Hudson, MPharm, FRPharmS, and Marie Fallon, MD, FRCP. Palliative care [Electronic Version] from http://www.pjonline.com/Editorial/20001021/special_feature/palliative_care_603-614.html. Palliative Care Explained [Electronic Version] from http://www.ncpc.org.uk/palliative_care.html. The Sea Inside [Electronic Version] from http://www.boxofficeprophets.com/tickermaster/listing.cfm?TMID=1556. Voluntary Euthanasia (Apr 18, 1996).             How to cite Nurse Prospective of the Sea Inside, Essay examples

The Crucible written by Arthur Miller is a play th Essay Example For Students

The Crucible written by Arthur Miller is a play th Essay at takes place in the sixteen nineties during the famous but tragic witch trials. The entire community is in pandemonium yet certain characters are also fighting internal conflicts of their own. Miller uses three characters who manifest this internal battle ever so clearly. Such as Mary Warren who whole personality turns upside down, John Proctor who contemplates between the importance of his family and his own name and Reverend Hale who battles with himself wether to carry out his job requirements or do what he knows is right. Mary Warren is a girl who is forced with this inner turmoil throughout this play. At the outset of the play she is perceived to be a very shy girl who will never speak her mind as shown when Proctor sends her home and she responds with Im just going home (21).As the play continues and as she is influenced by Abigail, Mary begins to break this self induced mold and does what she wants. Mary Warren, along with many other girls gets caught up in the hype of getting all the attention and exercising power via initiating and adamantly continuing these witch trials. Finally John Proctor, the rationalist, shows that when people like Rebecca Nurse and Elizabeth Proctor who are the saintliest of people are accused of being witches, something must be wrong. Mary Warren has a difficult decision to make. She has realized that her whole way of life has been based on injustice. However, how can she extricate herself from Abigail and her friends, not to mention her new feeling!s of confidence. Mary decides to speak out against Abigail and the others for their false accusations and said that she tried to kill me numerous times(57). Yet as she does this heroic act of overcoming her old reality, Abigail pretends that Mary is also a witch using the poppets against her(73). Mary is now faced with yet another grueling internal conflict: to do what she knows is right and probably die for it, or to return to her old ways. Mary succumbs to Abigails hypnosis and accuses John Proctor of forcing her to lie. Clearly the battle which Mary faced from the very beginning was enormous. We will write a custom essay on The Crucible written by Arthur Miller is a play th specifically for you for only $16.38 $13.9/page Order now John Proctor a farmer and village commoner similarly is faced with an inner turmoil. He has committed adultery and had absolutely no intentions of joining in the witch trials unless hi pregnant wife were to also get involved. After his wife got involved and eventually was set free due to the fact that she was pregnant feels that he cant accept this.Proctor is a good and noble man and because of this he believes at first he cant be hanged and die a martyr when he has this sin blooming over him every waking moment . John later says to Elizabeth that My honesty is broke, Elizabeth; I am no good man. Nothings spoiled by giving them this lie that were not rotten long before(136) and rather confess then die for something he flat out didnt do. However, as John confesses, he can not allow Danforth to make it officially documented. As Danforth asks him why John answers with a cry because it is my name. Because I cannot have another in my life . . . How may I live with!out my name? Have give n you my soul; leave me my name(143). John feels strongly about having a good name and not dying with a bad one.Proctor weighs both sides of his internal conflict and realizes that he must not make another mistake. He therefore, prescribes himself to death, not for his own sake, but rather for the sake of the others. As John dies Liz weeps saying He have his goodness now. God forbid I take it away(145). .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 , .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .postImageUrl , .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .centered-text-area { min-height: 80px; position: relative; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 , .ufaed6ab7f5e5fe04e93deac4b0dcf6c9:hover , .ufaed6ab7f5e5fe04e93deac4b0dcf6c9:visited , .ufaed6ab7f5e5fe04e93deac4b0dcf6c9:active { border:0!important; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .clearfix:after { content: ""; display: table; clear: both; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9:active , .ufaed6ab7f5e5fe04e93deac4b0dcf6c9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .centered-text-area { width: 100%; position: relative ; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9:hover .ctaButton { background-color: #34495E!important; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9 .ufaed6ab7f5e5fe04e93deac4b0dcf6c9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufaed6ab7f5e5fe04e93deac4b0dcf6c9:after { content: ""; display: block; clear: both; } READ: Gay Parenting EssayAnother internal conflict is evident in Reverend Hale who initiates these problems. At first Reverend Hale is sure about his belief that there are witches and feels that he is carrying out the desires of G-D himself. Yet as the play moves on and Hale sees all these honest and good people being sentenced and executed he too sees an inner conflict. He contemplates whether to do what he is sent to do, listen to Danforth, or does he listen to his own conscience and denounce these proceedings as unjust and wrong. Hale decides to help out all the people wrongly accused by encouraging them to confess and save themselves from these false proceedings. Hale attemp ting to repent his own sins by tying to make people confess states I come to do the devils work. I come to counsel Christians they should belie themselves . . . can you not see the blood on mt head(131). Hale overcomes his turmoil by following the truth he knew in his heart of hearts. Yet he is counseling people to !prevail upon your husband and confess and says God damns a liar less than he that throws his life away for pride and convinces people to lie which is against his religion and considered a moral sin. But he decides that earthly life is a greater gift than eternal life. Everybody throughout their lives are faced with inner conflicts. One must make a decision based on what they think is right and true. These three characters probably just faced the most important decision of their lives. Whether right or wrong their went with what they thought was the right decision within their heart of hearts.

Given the events in Act 4 Scene 1 how fair is it to describe the Merchant of Venice as a comedy Essay Example

Given the events in Act 4 Scene 1 how fair is it to describe the Merchant of Venice as a comedy Essay Example Given the events in Act 4 Scene 1 how fair is it to describe the Merchant of Venice as a comedy Paper Given the events in Act 4 Scene 1 how fair is it to describe the Merchant of Venice as a comedy Paper Essay Topic: Merchant Of Venice Play It is hard to tell whether the Merchant of Venice was intended to be a comedy or not. Clearly there are parts of the play which are supposed to be taken seriously but there are also many parts which seem to be intended to amuse the audience. There are a selection of characters involved in the plot which are supposed to be serious, these are mostly the major characters, Antonio, Bassanio, Portia and Shylock. The events which happen to these charcters are supposed to be serious and dramatic. However there are many other minor characters who have comic parts. Launcelot Gobbo is probably the best example of this. He is the comic servant of Shylock who leaves him during the play. In almost all the scenes that he is involved with his words and actions are comic. In act 2 scene 2 Launcelot Gobbo plays tricks on and deceives his blind father Old Gobbo. When Portia is criticizing her suitors (act 1 scene 2) she describes them to her maid Nerissa in amusing ways. She uses witty phrases such as, Very vilely in the morning, when he is sober, and most vilely in the afternoon, when he is drunk. This scene was definitely meant to be amusing and is one of the comic high points of the play. : Bassanios friend Gratiano seems to be a fairly comic character especially when he is fooling around drunk at the start of the play (act 1 scene 1). During the court scene (act 4 scene 1) when the tables turn against shylock he taunts him in an ironic and slightly comic way using the very words and phrases that shylock used to praise Balthasar,O Jew! An upright judge, a learned judge! and,A second Daniel! A Daniel, Jew. This is an amusing turn of events which is quite comic. There is a comic feel to the play later in act 4 scene 1 when Bassanio and Gratiano where talking of how they would give up their wives if it would save Antonio from Shylock, what they do not realise is that their wives are there in the courtroom in disguise. Both Portia and Nerissa remark to Bassanio and Gratiano how lucky it is that their wives cannot hear them. However Act 4 scene 1 does make it hard to label the Merchant of Venice a comedy because something like this almost seems out of place in a comedy. It is hard to tell whether the audience were supposed to find Shylocks fate at the end of act 4 scene 1 amusing. The rest of the play was so anti-Semitic and against him that it seems possible that this outcome was supposed to be funny. Either the events were intended to be fairly black comedy or it was the author Shakespeare being racist and anti-Semitic. While there are these definite comic events I do not believe that the Merchant of Venice should be described as a comedy. It seems that while there are many comic scenes and occurrences in the play the main plot involving Antonio, Bassanio and Shylock remains as serious as ever. It may be that the play was written to be a comedy only we do not find the same things funny that people did in the time the play was written.

Definition and Examples of Clang Association

Definition and Examples of Clang Association Clang association is word choice determined not by logic or meaning but by a words similarity in sound to another word. Also known as an association by sound  or  clanging. Clang association sometimes influences semantic change. For example, originally the noun fruition meant enjoyment, pleasure before its association with fruit developed the sense fulfillment, realization (John Algeo in The Cambridge History of the English Language: 1776-1997). Clang Association and Semantic Change Similarity or identity of sound may likewise influence meaning. Fay, from the Old French fae fairy has influenced fey, from Old English fà ¦ge fated, doomed to die to such an extent that fey is practically always used nowadays in the sense spritely, fairlylike. The two words are pronounced alike, and there is an association of meaning at one small point: fairies are mysterious; so is being fated to die, even though we are all so fated. There are many other instances of such confusion through clang association (that is, association by sound rather than meaning). For example, in conservative use fulsome means offensively insincere as in fulsome praise, but it is often used in the sense extensive because of the clang with full; fruition is from Latin frui to enjoy by way of Old French, and the term originally meant enjoyment but now usually means state of bearing fruit, completion (Rex, 1969); fortuitous earlier meant occurring by chance but now is generally used as a synonym for fortu nate because of its similarity to that word. (T. Pyles and J. Algeo, The Origins and Development of the English Language. Harcourt, 1982) President George W. Bushs Clang Associations [George] Bushs spontaneous public statements also suggest that he listens to and uses words based on their sound, not on their meaninga practice known in psychology as clang association. This accounts for many of his famous malapropisms: commending American astronauts as courageous spacial entrepreneurs, referring to the press as the punditry, wondering whether his policies resignate with the people, warning Saddam Hussein that he would be persecuted as a war criminal after the fall of Iraq. (Justin Frank, Bush on the Couch. Harper, 2004) Clang Association in the Language of Schizophrenics [E]arly investigations into the language of schizophrenics (see Kasanin 1944) came upon the phenomenon of a spate of talk being touched off by the sound of some word in a prior utterance (so-called clang association), a phenomenon which students of conversation will recognize as not uncommon in ordinary talk. But having found it through the close examination of schizophrenic talk (talk which could be so closely examined by virtue of its speakers disgnoses), it was taken as specially characteristic of such talk. So also with childrens talk, etc.(Emanuel A. Schegloff, Reflections on Talk and Social Structure. Talk and Social Structure: Studies in Ethnomethodology and Conversation Analysis, ed. by Deirdre Boden and Don H. Zimmerman. University of California Press, 1991) The Lighter Side of Clang Associations All right, Cranberry said. Your trouble is, you cant pass a word up. Youre a compulsive punner. . . .There is something we call Klang associations. Its a sort of chain punning, and is characteristic of certain encysted types. Your pattern is a complex and refined variation of these word salads.It is also, I answered coolly, if I am not mistaken, the method by which James Joyce constructed Finnegans Wake. . . .At length, my habit cleared up. . . . [W]hen a dinner companion exclaimed that she had glimpsed three wedges of southbound geese over her rooftop in one day, I [did not] succumb to the temptation to murmur, Migratious!(Peter De Vries, Compulsion. Without a Stitch in Time. Little Brown, 1972)

Engineering business functions Assignment Example | Topics and Well Written Essays - 750 words

Engineering business functions - Assignment Example For instance, the purchases Department are directly linked to the plant processing company. It is the purchases department that works towards ensuring that the raw materials are available for processing in the plant. The purchased parts of the automobiles are processed to form the end products that are sold. Again, where there is a delay in the purchases, the output will reduce. At the same time, when there is a problem with the finance department, there will be reduced efficiency in the purchasing department that will eventually be reflected in the output in the organization. However, efficiency in the finance department will also lead to efficiency in other operations given other factors are always kept constant. Additionally, the production process relies heavily on other important factors. For instance, for effective production, the mechanical processes involved must all be efficient. The required expertise must always be availed to monitor the whole task otherwise that will occu r some errors. Moreover, if the sales department does not effectively execute their duties, then there will be overstocking that will otherwise result in losses in the organization and reduce the rate of production. The necessity of developing standards is essential. The success of any business lies in achieving the standard that can suit both the customer’s specifications and that of the company. However, determining these specific standards remains the main problem that any firm can ever meet.

Management Accounting Essay Example | Topics and Well Written Essays - 1500 words - 5

Management Accounting - Essay Example The method emphasizes on the total costs incurred and the cost volume profits of the relationship are not considered. As far as the decision provided by the accountant, it is solely based on absorption costing. It is imperative to note that a major part of the costs of the two products are due to fixed overheads and administrative expenses. Moreover, these expenses are incurred even if the production of these two products is dropped. Hence a better costing method has to be adopted to effectively allocate the overheads. The two methods suited for Rothfield Plc are activity based costing and marginal costing. Activity Based Costing: ABC is a modern accounting system in which the expenses and overheads are segregated based on the functions of the organisation, which is followed by allocation of the costs to each of the items in respect to the volume of the activity (Kaplan & Anderson, 2007). The use of ABC costing allows the company to accurately assign the costs for all the activities of each of the product or service (Drury, 2005). Rothfield Plc can allocate the fixed overheads based on the usage of these resources by the various production processes. Marginal Costing or Variable Costing: Marginal Costing provides a clear explanation of the impact of changes in volume of output on the profits and the changes on the profits. There is also a clear differentiation between the fixed and variable costs as well. As explained by Dyson (2007), the fixed costs are never charged to the production and instead the fixed costs are treated as period charges. Hence Rothfield Plc can adopt this method to estimate the potential profits effectively. The total labor hours required to meet the estimated production levels are slightly higher (by 333 hours). Hence, it is evident that some of level of production of either one or some of the products has to be reduced. It is essential that whatever the production combination, the contributions from the sales are significant

Air Pollution and Climate Change in Tanzania Essay -- Africa Environme

Air Pollution and Climate Change in Tanzania In looking at how weather and climate effect Tanzanian society, it is important to emphasize how both increased air pollution and evidence of climate change are of growing concern to Tanzania’s future. A developing nation of roughly 38 million citizens invested in an economy primarily focused on agriculture, Tanzania is at this time unable to handle the growing issues it is facing as they relate to the livelihoods of the majority of its citizens. Prolonged drought has increased the importance of the country’s rainy season, and further amplified the threat of each year’s dry months, which last for the majority of the year. While many of Tanzania’s citizens worry about the lack of federal monitoring and legislation surrounding air pollution and climate change, they are often inadvertently contributing to their own demise as they struggle to survive with antiquated technology and lifestyles in general. As of September 2007, and as reported in September 2003, the Tanzanian government has no official policies or standards on air pollution that its industries and citizens must follow. Instead, due to a lack of financial and thus technical resources, little has been done to measure and assess the amount of harmful toxins in the air that the general population breathes daily, most especially in its densely populated cities. The Tanzanian government hasn’t sat completely idle however, and in general terms has addressed issues of air pollution in legislation dating back to the 1960s. However, the Merchant Shipping Act (1967), one of the first pieces of legislation mentioned the concept of air pollution, did not do so in a way that concentrated on the significant dangers raised pollution... ... aid Tanzania is likely to be destined to a fate it cannot and will not be able to control. References: APINA. â€Å"Tanzania—Country Fact Sheet.† Air Pollution Information Network – Africa. September 2003. . Kupaza, Ramdhani. â€Å"Tanzania: Expected Attitude Toward Air.† Arusha Times. 15 September 2007. . Loserian, David. â€Å"Climate Change and Poverty: Experiences in Eastern Tanzania, Morogoro Region.† Tanzania Forest Conservation Group. No Date. seors/file_storage/8mi6mz7utr9h9ce.pdf>. Paavola, Jouni. â€Å"Vulnerability to Climate Change in Tanzania: Sources, Substance and Solutions.† Centre for Social and Economic Research on the Global Environment. 19 June 2003. papers/paavola_tanzania.pdf>.

Panel Discussion

Eulene Albert F. Geronimo SPEECOM EG Reflection Paper for Panel Discussion To be honest, we felt a little disappointed when Ms. Jeanne Purpura told us minutes before our panel discussion that the projector was not available for use. In addition, we also sort of panicked because almost half of what we would deliver that day was only based and could only be delivered effectively by our powerpoint presentation. The graphs and statistics we have researched about were included in that visual aid; the audience might have enjoyed and understood the discussion more if the projector was functioning well.All the same, we still managed to get through. In fact, in my opinion, we have achieved our objective of informing the audience about mobile nuclear drive, its advantages, disadvantages and consequences to the health and welfare of the society. However, no panel discussion is perfect. In fact, no speech is flawless; everyone has his/her own strengths and weaknesses. And in this paper, I am goi ng to discuss the strong and weak points of our panel discussion. Let me begin with the â€Å"Speaker† aspects in the rubric for panel discussion.I admit that one of the weak spots of our group was the lack of enthusiasm in our facial expressions and voice projection. We, the panel members, also failed to establish rapport with one another. However, in my opinion, my groupmates and I tried our best to be as knowledgeable as possible with regards to our assigned topic. Without a doubt, I can tell that we looked prepared and credible, not just because we are engineering students and are expected to really have some grasp of these kind of topics but because we have really researched and internalized the issue in depth.We also wore appropriate formal attire and took our respective roles as different kinds of engineers seriously. As a result of these, we had some convincing power towards the audience that I felt their eagerness to listen and learn more about our subject matter. Th ey even asked a handful of questions and this serves as proof that they were really into our discussion. On the other hand, I confess that the flow of our discussion was not that organized. The ideas did not come in a smooth flow and I think, this was one of the consequences of not having a visual aid.In effect, the panel discussion lacked spontaneity. However, we should have adjusted with regards to that aspect for the reason that technical difficulties are inevitable and a good speaker should have seen that and have prepared for that beforehand. In the rubric, we scored relatively high in the â€Å"Message Content† part. I think it is because our arguments are supported with adequate evidence and well–researched facts and information. We failed to cite our references though, for the reason that our list of references was embedded in our powerpoint presentation.Lastly, based on the feedback we have received from our blockmates, I believe that our group has answered th e questions of the audience credibly and convincingly. Next aspect would be the organization. Thanks to our moderator, Mr. Doolittle, who started and ended our panel discussion with a bang. On the other side of the coin, we failed to use transitions and the details we discussed were not that logically organized, like what I said in one of the paragraphs above. In other words, a smooth flow of ideas was not observed.Apologies. In the aspect of transmission, we also scored relatively high. There was a varied intonation and a conversational tone while we delivered the information. There was also a controlled speed delivery; we went not too fast but not too slow. In simpler words, we went at a moderate pace, so as not to hurry or lose the eagerness of the audience. When it comes to nonverbal aspects of speech delivery, our group did not fail to apply what we have learned. I noticed some simple but effective gestures while watching our video.Even the effortless movements of hands while d iscussing could help in transmitting what we are trying to express or say. Our group also explained the technicalities and the mechanics of nuclear power in layman’s terms so as to be understood by our blockmates who are not that familiar with our subject matter. For this reason, I think it is valid to say that we used clear language to benefit everyone. Still, we fell trap to using fillers like uhm’s and ah’s and unavoidable pauses. Sorry for those. On the bright side, there was no code-switching in our discussion.In linguistics,  code-switching  is the switching between two or more languages, or language varieties, in the context of a single conversation. In our discussion, we really tried our very best to explain the topic to our audience through he use of only one language, English. This is for the reason that English will be used when we communicate with our fellow engineers and with other professionals less than five years from now. Last would be the a udience rapport. At the beginning of the discussion, our moderator formally acknowledged the presence of the audience, especially of Ms.Jeanne. Also, our group made it a point to include audience participation in our discussion. In truth, according to them, we have addressed and answered their questions and clarifications properly. Also, a big â€Å"thank you† to our moderator, Mr. Doolittle, who did well in maintaining the balance of our discussion and for adding some humor when the topic becomes serious and very technical; without him, the audience might have been bored with the endless scientific terms being bombarded to them. With this, the audience paid attention and rapport with them was established.What’s more, the fact that our topic, Mobile Nuclear Drive, was new, interesting, appealing and environment-related adds to the list of our strengths of our panel discussion. Conversely, one weak point in this aspect would be the failure of establishing and maintainin g eye contact with the audience. To sum up, for the reason that we received more good comments than bad ones from our blockmates, I can say that our panel discussion was not much of a disaster even though we did not have a powerpoint presentation to aid us.Just like the previous activity, the Informative Speech, I also learned lots of lessons in this Panel Discussion activity. First, be prepared just in case a technical difficulty comes in and ruins your original plan. Always have plan B. Second, rapport is very essential when it comes to almost everything. But to be specific, audience rapport in speeches is a â€Å"must† because without it, your whole speech would be wasted because no one will listen to you. Third, know your topic from the heart. Who knows?You could be asked with heaps of questions and you should be able to answer if not all, most of them. Plus, five years from now, we might be working in a company and when it comes to project or business proposals, we shoul d master every detail, may it be big or small, so as to gain the credibility and trust of other, even higher professionals. Lastly, there must be a logical organization of the details or the parts of your speech so as not to confuse your audience and for them to continue listening with eagerness and full attention.

Consumer bahaviour in buying shampoo - 1945 Words

Consumer Behaviour 7SSMM 503 Consumer-Product Relationship Report Professor Kirk Plangger Done By: T13877 T07195 T11491 T01146 Report Outline 1. Introduction 2. Method 3. Findings Discussion 4. Implications 5. Conclusion 6. References 7. Index 8. Introduction Do consumers have a connection with their shampoo brand? To find out, we interviewed four individuals on their choices, associations, and purchasing decisions when it came to shampoo. The aim of this research was to learn how consumer-product relationships develop and relate to future purchasing decisions with mundane products less than five pounds. From the interviewers, we discovered how consumers relate to shampoo, their purchasing habits, price†¦show more content†¦Our first recommendation is the â€Å"Point System†, although consumers tend to buy the same shampoo brand for many years, they are still price sensitive and eager to make use of any potential offers or discounts. We therefore suggest that shampoo marketers respond to this price sensitivity by offering discounts to repeat users. Our final recommendation for shampoo marketing managers is â€Å"Brand Ambassadors†, in our interviews we found that our subjects have been using the same brand for yea rs and that most of them started using the brand based on observing a member of their reference group e.g. a family member. We therefore believe that marketers should highlight these two points by using brand ambassadors. Conclusion Through our interviews we aimed to understand the consumer-product relationship between individuals and their shampoo brand. As a group we were surprised by the level of brand loyalty individuals have towards their shampoo. A successful marketing campaign should therefore not only take into account the consumer decision making process but also the consumer-product relationship. As it is through exploiting and analyzing this relationship that marketers can capture new customers and retain old customers. Marketing managers should not underestimate the power of the consumer-product relationship even for something as mundane and seemingly unimportant as