Fast food restaurant Essay Example for Free

Fast food restaurant Essay A fast food restaurant is on every corner, but is actually good for you? Fast food became popular in the early 1900’s but it didn’t just take off. Fast food has made quite a journey in its development opening opportunities along the way. It has its advantages and disadvantages but being aware of them is very important. Fast food has made a huge impact on our nation’s health and economy. How was fast food developed? Burgers made at fairs, carnivals, and events were known as low quality. It took America a while to warm up to the idea of fast food. Many people mistakenly assume McDonalds was the first fast food chain but it was not. In the 18th century the convenience of eating away from home was becoming popular. As a result, White Castle was the first chain beginning in Wichita, Kansas. To make the idea of eating away from home more appealing they built their restaurants to show the customers the food being prepared. White Castle’s reputation for well-cooked burgers spread nationwide, making it easier for other fast food restaurants to move in. The McDonald brothers opened their redesigned restaurant in 1948. Soon after, Taco Bell and Burger King opened in the 1950’s and Wendy’s in 1969. Even though McDonalds is the name of fast food it has made a bad reputation in other countries because of its exaggerated marketing to children and unhealthy ingredients. Obviously, it took time for the United States to begin trusting fast food. Fast food can be hurtful to our bodies and the environment. The effects impact both children and adults. Within the food, the lack of some nutrients like Vitamin B and Omega 3 Fatty-Acids causes a person to become unhappy. This unhappiness leads to further problems like depression. Another major problem is the fatty foods sold in fast food restaurants cause a higher risk for Alzheimer’s. In 2009 the University of Berkley did a study that stated that the closer you live to fast food the higher the risk of problems with obesity. Obesity has swept this nation strongly and is one of the most impactful health problems today. Fast foods campaign directly towards children and tempt them with toys and playgrounds. Children obesity rate has tripled in the last 30 years alone as a result. Fast food has also contributed to our planet in a negative way. Livestrong. com states â€Å"To make 1 lb. of hamburger, for example, it takes 16 lbs. of grains and up to 2,500 gallons of water. † The New Community Project says if the people of the world ate more plant-based food we would be able to give food and clean water to the people who don’t have access now. Eating fast food often can be hurtful towards the body and the environment. After many complaints, the fast food industry is finally addressing the health problems. In 1965, the first Subway store was opened with its original title Pete’s Subway. Subway has addressed the issues of unhealthy living with their new spokesperson Jared Fogle who lost 245 lbs. after eating subway for a year. He began being shown in commercials and ads telling people his story. Subway then started adding the amount of calories in specific ingredients to the menu. They also started a new list to the menu called Fresh Fit that includes healthy options for every meal. Many fast food chains caught on to this idea and started showing healthier options and adding calorie counts to their menus. The fast food industry has only begun creating a healthier lifestyle option for people. The fast food industry hit this nation by storm. It has its advantages but do they outweigh the consequences? People of this nation need to watch how much fast food one consumes. Fast food can be good or bad, it all depends on what people choose. Cites Disadvantages of Fast Foods. LIVESTRONG. COM. N. p. , n. d. Web. 12 Sept. 2013. How Fast Food Works. HowStuffWorks. N. p. , n. d. Web. 12 Sept. 2013. Ashley Bruce 9/12/13

The Alcohol Advertising And Adolescent Drinking Media Essay

The Alcohol Advertising And Adolescent Drinking Media Essay Alcohol is the most popular recreational drug in America, so beer and liquor companies advertise on various television channels. Recent research has discovered cable television shows with a significant proportion of teenage viewers are also those that have the most commercials for alcohol. There are many explanations why adolescents are influenced in to drink alcohol and there is reason to believe television advertisements have a large role. As alcohol advertisers turn towards cable television the exposure to younger viewers will escalate. The amount of money spent on alcohol advertising on cable television increased by 137% from 2001 to 2006. The extra money spent attributed to an increase of the number of alcohol commercials by 176% (Chung, Garfield, Elliott 2010). With over double the amount of new advertisements many alcohol companies started to compete against each other for the best commercials. For instance, Miller lite aired a commercial about a group of friends at a bar who all agree their one friend is unmanly for ordering a Bud lite. Competitive advertising of alcohol has resulted in new branding techniques that are effective across all viewers including the adolescent audience (Jones Jernigan, 2010). Assessing the influence of alcohol advertising on peoples drinking habits is a challenging task. Alcohol is an adult product, yet most underage consumers are already aware of its existence. This unavoidably limits the potential effects that alcohol advertising could have on increasing overall consumption. Due to the existing popularity of this product, advertisers focus on creating an appealing brand rather than increasing the total market. While new consumers are not advertisers target, the power of alcohol advertising campaigns to shape consumption habits cannot be neglected. Criticism has been directed toward alcohol advertising, particularly regarding the use of image (lifestyle) advertising, and its potential influence on adolescent alcohol consumption. This research study sought to determine if adolescents who drink, or intend to drink alcohol at some future time, find image advertisements for alcohol more appealing than product advertisements. 40 college students, ages 18 to 20, volunteered to fill out the survey. This study is focused on attitudes and beliefs towards alcohol brands and advertising rather than on consumption behavior. Attitudes and beliefs about alcohol advertisements are not irrelevant to understanding how advertising might influence consumption. Evidence of an association between preference for image advertisements and intent to drink in the future has been found in previous studies and experiments. When considering whether advertising has an impact upon young peoples alcohol intake, it is important to recognize that drinking alcohol can be influenced by a range of psychological, social and environmental factors. Parents, siblings, and groups of friends can have a significant influence. They can provide behavioral role models and establish a positive attitude towards drinking. Although this research survey is concerned with the effects of advertising of alcoholic beverages on adolescents alcohol consumption, it is beneficial to understand the other factors associated with the onset of alcohol related behavior. Surveys of teenagers and young adults have determined that alcohol consumption is often significantly related to peer-group influences. A particularly powerful predictor of their drinking behavior is whether their friends drink alcohol. Research has indicated that adolescents may be especially inclined to consume alcohol if their best friend also does. It was also found that if a teenagers best friend drank they were more likely to label themselves as a drinker (Wilks, Callan Austin, 1989). In a televised commercial for 1800 tequila an actor posed the question, What ever happened to best buddies? He goes on to demean people who have hundreds of virtual friends online then finished the commercial with the statement, A buddy is somebody who you share your 1800 tequila with. Parental influences can have important effects on teenager alcohol consumption as well. Most of the time parental rules about drinking come into conflict with peer-group norms. These rules may exert a powerful influence over teenagers expressed intentions to drink alcohol in the future, possibly weakening those intentions. However, such effects may be limited to young people who have so far not felt any social pressures to drink from their peer group. Teenagers with friends who drink may be more likely to reject family restrictions on alcohol consumption especially if they had their own involvements that lead to positive experiences about alcohol. An important note to keep in mind is further evidence has indicated that drinking onset is not a simple matter of copycat behavior. Dissimilar young people make different assessments of relevant group activities and beliefs linked to drinking (Thomsen Rekve, 2006). According to the World Health Organization, alcohol advertising can produce positive perceptions of drinking in all people and as an outcome young people may be more susceptible to possessing pro-drinking attitudes. The World Health Organization has two reasons to believe why advertising can cause this. The first of these is that exposure to alcohol advertising over time can lead young people to perceive drinking as a normal behavior and, as a result, an activity in which they wish to participate. The second reason is that alcohol advertising may reach children and encourage alcohol consumption well before they are legally old enough to purchase the product. In a survey with children, the majority answered that they believed alcohol advertising can cause alcohol consumption. This discovery along with evidence that mere awareness of alcohol advertisements could be linked to positive beliefs about alcohol, which is in turn related with future intent to drink. In this context, there is no surprise that liking of alcohol advertisements has also emerged as a significant factor in understanding potential effects (Babor, 2003). In 1984 an experiment was led by Kohn and Smart who showed a recording of Super Bowl 1982 to 125 male college students. Three versions of the program were produced that included zero, four or nine beer advertisements. Refreshments were available and among the drinks, participants could choose from soft drinks or beer. One half of the students were given immediate access to beer while the second half had to wait 30 minutes before given beverages. When beer was available it was consumed and the delay in beer resulted in compensatory behavior in the second group who had the largest amount of consumption. This experiment found that when alcohol advertising occurred there was a temporary upward in beer consumption. Even in conditions where consumption was decreasing, a first time appearance of beer advertisement could temporarily boost consumption again (Kohn Smart, 1984). Kohn and Smart conducted a similar experiment with college women except the independent variable was switched with w ine. This experiment proved women consumed more wine when they saw four or more wine advertisements compared to none. These results indicate that television alcohol advertising is capable of triggering a short term effect on alcohol consumption. Such studies may demonstrate the ability of advertisements to shape a preference for one type of drink over another, but they do not indicate anything about the role advertising might play in the genesis of alcohol consumption in individuals (Kohn Smart, 1984). Alcohol advertising is often associated with sports and athletic activities. For example Coors beer had a campaign that honored multiple athletes including the Pro Football Hall of Fame quarterback John Elway. Advertisements that feature athlete images tend to perpetuate both the brands and consumers denial of potential consequences of drinking. Along with athletic imagery, critics view other lifestyle imagery as inappropriate. Some alcohol advertisements give the consumer an unrealistic view of what the products do, how they make the consumer feel, and how they fit in with an individuals lifestyle. For instance alcohol may be portrayed in a commercial as a reward at the end of a work day. In advertisements drinking is often viewed as a complement to a celebration of life. Certain television advertisements present alcohol as having the ability to make an individual attractive to the opposite sex or a romance booster. For example, Bud Lite Lime had a commercial on Ultimate Flight Club 132 featuring a young attractive women lying across hundreds of limes. She was not dressed and the limes were used to censor her private parts. She also had a tattoo on her rear end of a Bud Lite Lime logo. Even though she was not holding a beer, this television commercial led the viewers to associate sex and attractive women with Bud Lite Lime. Some critics agree alcohol commercials are associated with sexual imagery more than any other products (Fox, Krugman, Fletcher, Fisher 1998). I conducted an original research survey involving students, ages 18 through 20, from Temple University located in Philadelphia. The questions pertained to the students memory of alcohol advertisements they were exposed to while watching their normal television shows. The goal was to determine how many underage students were exposed to alcohol advertising through the television medium. The survey also sought to determine what kind of advertising appeal techniques they noticed and how they felt about the advertisements. These seven multiple choice questions were asked to 40 college students: How many hours a day, on average, do you watch TV? a. Never; b. less than one hour; c. 1-2 hours; d. 2-3 hours; e. More than 3 hours What are your favorite types of television programs? (Circle all that apply) a. Reality TV; b. Music related/music video; c. Game shows; d. Talk shows; e. Sitcoms/comedies; g. Drama; h. Nature; i. Sports; j. News. Do you ever see alcohol advertisements while watching TV? a. Yes; b. No. What do you remember about any of these TV ads you saw? (Circle all that apply) a. An animal or cartoon like character; b. The people drinking look attractive or sexy; c. A great party was happening; d. The actors who were drinking were physically attracted to each other; e. The people drinking looked like they had strength and athletic ability; f. The people in the advertisements looked popular or part of the in-crowd; g. The ads were funny or amusing; h. The ads portrayed drinking as a great way to meet people; i. the ads discussed contests and prizes; j. I remember the alcohol brand. Did anyone in any of the TV ads look like they could be under 21 years old? a. Yes; b. No. As a whole, did the TV ads you see make you think any of the following? (Circle all that apply) a. Drinking was a boring thing to do; b. Drinking was a good way to get guys or girls; c. Drinking was important for a real good party; d. Drinking will make you popular; e. drinking was fun or funny; f. drinking could be harmful to your health; g. It is better for people to drink responsibly; h. It is better for people to wait until they are 21 to drink; i. The advertisements had no effect at all on what I thought or felt. The role of alcohol advertising appeal was investigated in further longitudinal research that followed though 18-year olds until the age of 21 years old. The study had 630 participants and examined the effect of televised alcohol advertising and allegiance to specific brands of beer. The results found that earlier liking of televised alcohol advertisements and accompanying brand allegiance were associated with greater volume of beer consumption later on. Many self-reports of aggressive behavior from the participants were associated with drinking. Almost all of these individuals expressing aggressive behavior were documented with liking alcohol advertisements when the experiment began (Casswell Zhang, 1998). Although many critics recognize that college students decisions to drink often come from peer pressure, the images presented in advertising positively reinforce such decisions. Alcohol is the most popular recreational drug in America, so beer and liquor companies advertise on various television channels. Recent research has discovered cable television shows with a significant proportion of teenage viewers are also those that have the most commercials for alcohol. These advertisers are reaching the wrong demographic and are certainly affecting the younger audiences. (The Center on Alcohol Marketing and Youth) Should alcohol advertising be modified to limit exposure to underage viewers? There are many explanations why adolescents are influenced in to drink alcohol and there is reason to believe television advertisements have a large role. As alcohol advertisers turn towards cable television the exposure to younger viewers will escalate. The amount of money spent on alcohol advertising on cable television increased by 137% from 2001 to 2006. The extra money spent attributed to an increase of the number of alcohol commercials by 176%. (Schuster) With over double the amount of new advertisements many alcohol companies started to compete against each other for the best commercials. For instance, Miller lite aired a commercial about a group of friends at a bar who all agree their one friend is unmanly for ordering a Bud lite. Competitive advertising of alcohol has resulted in new branding techniques that are effective across all audiences including the adolescent audience. (Jones) The use of iconic characters, humor, and sexual innuendo are some methods used in alcoholic commercials that evidently attract younger viewers. For example, Keith Stone is portrayed as an influential character who acts smooth because he always has a 30 pack of Keystone. The Most Interesting Man in the World is another iconic character that many underage viewers can relate to the product Dos Equis. Young people can also be drawn to the music used in these commercials and associate the songs with the alcoholic product. It is true that no matter what anybody does, teenagers will never stop viewing TV. It is also true that alcohol companies have to support their business somehow. Just like any other company, advertisements are important to get a product out there and known. However, it is possible to do it in a way where they do not have to make drinking look so appealing to younger kids. Companies could easily not use sex appeal or partying in their ads and still get their product out and known to everyone.

Teaching Philosophy :: Education Teachers Reflective Writing Essays

Teaching Philosophy Teaching is a profession that can only be defined by those who are in it, and no two teachers will ever give the same answer. Over the past few weeks I feel that my philosophy on teaching has changed drastically. Students look up to their teachers, they look to learn and to have a companion. The students have a thirst for knowledge. I always thought that students would dread coming to math, but many look forward to it. For me, math has always been a strong point and a subject that I have enjoyed and I look forward to being able to share my love with my students. My goal is to be successful. Successful to me means to be able to change the life of at least one student. To be an inspiration to those that I teach. To share a love for a subject that most students hate. To touch at least one student’s life and know I made a difference. I want to be one of those teachers that students are excited that they have. I want to make math fun and have a good time doing it. My goal is to be the teachers that I admire. To be able to become the teachers that I have admired there are several ways to go about it. Cooperative learning strategies are a huge help in having the students learn mathematics. There are many different methods that will assist in the education of the students. Of all of the different strategies, the ones that I have found to be the most useful are random reporting and the roundtable. These methods have all students participating equally and not able to â€Å"slack off† when working in a group. All students must be ready to answer and pay attention fully in order to be successful in the lesson. There are certain ways of going about teaching math that will make it interesting for students. Finding a way to grasp a student’s attention and relate the subject matter to their lives would make the class more enjoyable. This leads into my belief of what a good teacher is.

The Theme of Prejudice In To Kill A Mocking Bird Essay -- To Kill a Moc

The Theme of Prejudice In To Kill A Mocking Bird A dominant theme in the novel 'To Kill a Mocking Bird' is the cruelty that people inflict upon others. In the small old, tired town of Maycomb most people do not hold on to their convictions when they are put under pressure from others and as result lose their individuality and suffer from prejudice. From the beginning of the novel we are shown prejudice by the children's prejudice towards Arthur Radley. Who at the age of 18 committed a crime and due to strong beliefs of his father a Baptist minister was locked up from society. He is a victim of strong social prejudice. Boo is at the centre of gossip and superstition. He is a character surrounded with mystery and suspense. At first we do not know whether or not the eerie tale's surrounding Boo are true or not. Miss Maudie tells us a non-bias character that " Miss Stephanie Crawford even told me once she woke up in the middle of the night and found him looking in the window at her." In which she replies "what did you do Stephanie, move over in bed and make room for him?" Suggesting that she does not follow the ways of others and judge Boo as she believes that everyone has their faults and that no one is perfect. Scandalous rumours such as Boo breathing on azaleas froze in a cold snap, it was because he had breathed on them or that any stealthy small crimes committed in Maycomb were his work make him appear as a kind of monster. But gradually as the children grow they become more friendly and understanding towards Boo. Taking on board Atticus's teachings that you could not possible know another persons situation unless you stand in ... ...gifts Mr Nathan Radley covers up the whole in the tree stopping all communication. At the end of the novel we then find out that Boo is a normal decent man who saves Jem and Scout from Mr Bob Ewell when he attacks them after the Halloween event. Tom on the other hand could not prevent his prejudice and no matter what a great caring and loving man he was would never be respected or believed over a white women. " I did not appreciate the subtlety of Tom's predicament, he could not have dared to strike a white woman under any circumstances and expect to live long, so he took the first opportunity to run." By the end of the novel Scout and Jem have grown up and realised that they do not have to follow the ways of Maycomb but to stand up for what they believe in and not to follow the town's prejudice and evil, cruel ways.

Essay --

Long Distance Running You are standing at the starting lining, your hearts pounding. Your palms begin to get sweaty and butterflies start to take flight in your stomach. You can hear people cheering in the background. You look right, and then you look left and see runners who have dedicated the same amount of time and energy as you or more. Suddenly everything goes quite. POW, the gun fires and everyone takes off like a bunch of wild horses. Your race has begun and you are now running to achieve your goal. Long-distance running is a challenging sport that goes beyond exercise and pushes the individual past what most runners’ experience. The very first ever marathon took place 490 B.C., when a Greek soldier known as Pheidippide ran from the battlefield in the town of marathon, Greece to Athens. When Pheidippide arrive to Athens, he shouted â€Å"Nikki!† (Victory) then collapsed and died. Later on when the modern Olympic games were founded in 1896, the legend of the first marathon ran by Pheidippide was brought back to life by a 24.8 run from marathon bridge to the Olympic stadium in Athens. Twenty-five runners gather at the bridge and were ready to run the first modern marathon, out of these twenty-five runners there was only one American runner (Arthur Blake). Arthur was a middle distance runner. Three days before the marathon Arthur ran the 1500-meter race, and took second place. Due to this, Arthur was very exhausted but still decided to run, due to his decision Arthur could not finish the marathon and dropped out 14.5 miles into the race. On the boat ride back to the United States, planning for the first A merican marathon took place. The first annual Boston Athletic association marathon was organized on April 18, 1897. This date was... ...low. Someone who had seen the accident ran to help and saw Prefontain lying face up, at that point he was still alove but was unable to get out from under the car. The witness ran for help but by the time they had rounded up more people to help, Prefontain was dead after the car had crushed him to death. the story of Prefontaine’s life and death is a sad one, as his life was claimed at the age of just 24 young years, and he never he the opportunity to reattempt the Olympics. (6) Long-distance running is a challenging sport that goes beyond exercise and pushes the individual past what most runners’ experience. Many people dislike running but the few that are interested in it just don’t like they love it. "As every runner knows, running is about more than just putting one foot in front of the other; it is about our lifestyle and who we are." (- Joan Benoit Samuelson)

‘Everything Grew Larger Than Life in the Steamy Hothouse of Darwin and the People Were No Exception.’ How Important Is Place in This Novel?

Peter Goldsworthy’s Maestro demonstrates the importance of setting in understanding characters such as the protagonists Paul Crabbe and Eduard Keller. Written in a retrospective narrative from Paul Crabbe’s point of view and how the settings of ‘steamy’ Darwin, ‘suburban’ Adelaide and ‘hypocritical’ Vienna affected him. Upon moving from Adelaide to Darwin, Paul immediately falls in love with the ‘city of booze, blow and blasphemy’. Darwin is the backdrop to the sensual addiction Paul develops and feeds his heightened sense as a ‘steamy and lush hothouse’. Totally different from Adelaide, Paul thrives in the new setting, as his character develops. Paul meets Keller, the ‘Maestro’ in Darwin and is fascinated by the first impression Keller leaves upon him. The formal white suit Keller wears contrasts with the Swan, the dark and casual hotel he inhabits, symbolising Keller’s alienation in Darwin. Described by Paul as a ‘type of monastery†¦ a place for atonement’, Darwin and the Swan provide an insight into the Maestro’s character. To Keller, Darwin symbolises the social and cultural isolation he craves as atonement for the crimes he believed he had committed. Keller’s history affects him so deeply he was changed by it, and to Paul he is merely a ‘Nazi. ’ Upon reflecting, Paul found it strange to realise how much he ‘came to love the man, depend on him’ from his first impressions. As a teacher Keller taught Paul incomplete lessons of music and life that Paul comes to regret not appreciating. On Paul’s final night in Darwin he goes to the Swan with the intention of saying goodbye to Keller and then meeting with his girlfriend Rosie. Keller’s acceptance of Paul as an important part of his life is symbolised through the new chair and table he has purchased for Paul, finally ready to share his mysterious history. However, Paul doesn’t realise the confessional for what it was and with ‘the aroused sexual present’ overwhelming the past he leaves behind his broken teacher. Keller’s past and transition in nature from a ‘romantic virtuosos’ to strict teacher is shown through music and his descriptions of Vienna. After the Nazis rose to power, Keller describes the ballroom of Vienna being turned nto ‘the experimental laboratory for the end of the world’ demonstrating that Keller’s own world ended along with his love of Vienna. Keller’s love for his wife Mathilde gave him rubato, and ‘that extra littleness’ that Paul could never achieve. However, it buoyed his arrogance and belief of his own invulnerability which prevented him from real ising the danger his Jewish family were in, in Vienna. To Paul, Vienna represents a European city of culture and music but to Keller it is a reminder of his lost family and regretted choices. Vienna is also the cause of Keller’s mistrust and suspicion of beauty, as he says ‘never trust the beautiful’ is something Paul, as a young and naive man, can’t understand. Keller describes Vienna as a veneer, ‘hiding the hypocrisy within’ in an attempt to teach Paul the lessons he had to learn through awful experiences. Paul and Keller’s natures are contrasted by Goldsworthy in Maestro and their similarity is what causes Keller to endeavour to teach Paul. The confessional that Paul snubbed, a privilege that he failed to realise through selfishness and sensual addiction, was Keller’s explanation and he told Paul this as he called out ‘I tell you this, not for me, but for you. ’ Paul’s rejection of the deep connection he shared with Keller is something he would come to regret as he strove to defy the limits of perfection Keller had shown him. When Paul leaves the setting of Darwin to attend school, he takes an arrogance that let him believe Keller ‘had taught all that was in his power to teach. In comparison to ‘lush’ Darwin, Melbourne and Adelaide are mundane and suburban and perhaps symbolise the direction Paul’s future will take, as he rejected Keller and the incomplete lessons he strove to teach. Paul realises he can’t bridge the tragic gulf between talent and genius in his travels of Europe as he ignored Keller’s advice of ‘a little hurt now, to save a wasted life’. Vienna is a city of culture and music to Paul and the setting is important in understanding how he differs from his mentor, the Maestro. The settings of Goldsworthy’s Maestro are important in understanding the history and context of each character and their actions. The settings are significant in the novel as they contrast the characters to their surroundings and develop meaning such as Keller’s chosen isolation in Darwin. Each place in the novel symbolises differences and similarities and Goldsworthy positions the reader to observe the way the character understands and interacts with their surroundings, be it Darwin, Adelaide, the Swan or Vienna.

Organizational Security Plan Essay

For every organization and business, physical security is a necessary aspect of protecting its facility, properties and employees against unwanted criminal activities. To choose the best organizational security plan possible, the organization must first conduct a thorough risk and threat assessment to assist in developing physical security plan. Basic physical controls focus on three levels of protection, which is the outside perimeter, the inside perimeter and the interior of a building. Each of these security levels must include at least two to three forms of security measures to make physical controls effective. An organization that is pursuing physical security should follow the recommended security best practices and implement the necessary steps to ensure the most effective physical security possible. At its core, physical security helps achieve protection of the personnel and assets by keeping the theft and other malicious criminal activities. Outer, Inner and interior Perimeter Security To better understand how to effectively implement security measures on the three basic levels of protection, there must be a clear distinction between the outer, inner and interior perimeter security. The outer perimeter of a property is usually defined by the property lines. The facility’s outer perimeter is fenced with a distinctive access point of entry, such as gate. The main purpose of establishing the outer perimeter security is to control all the traffic entering and leaving the property, meaning only authorized personnel and visitors should be granted the access pass the entrance gate. For an organization to decide which type of outer perimeter security is the most suitable one for its purposes, it needs to weigh the pros, cons and the cost of an intruder entering the property versus the physical security available. External Building Security External Security is the next line of defense, right after the perimeter security. External Security must take into consideration various factors that can potentially influence the security measures’ settings, such as weather and natural events. The organization must evaluate the value of what needs to be secured and protected in order to better apply appropriate external security measures. Such assessment of valuables should be objective; there is a difference between external security of high tech laboratories and the one of a small business owner. Each facility has very specific security needs, financial resources and abilities to implement appropriate measures of protection. Many large scale organizations and business use fencing and a gate as a primary source of external building security. Fencing is a clear sign of the property’s perimeter and it means the property is private and any unauthorized trespassing will be reported to local law enforcement authorities. Some private residence owners even use dogs as an external building security. There are various ways to find the most suitable tools, and it should be done so after a thorough consideration of the risk and threat assessment. Lighting is another great security tool to scare intruders or at least make their work more difficult and exposed to the surrounding. Nowadays, there are many sophisticating lighting systems that can be configured to fit exactly the building’s needs. Some lights can be turned on at all times during dark hours. Such approach is however more used for internal lighting and implemented by various companies and their office branches such as UPS, Pet Supermarkets or other retailers. Exterior lighting is extremely important for large outside perimeter, where the facility is fenced, has a main entrance point and even is guarded by a security officer. That security officer cannot have good visual perspective at night, however with the fence being lightened and the building exterior having lighting set up throughout, it allows the security officer to better view suspicious activities and therefore reacts quicker if an intruder trespass the facility. â€Å"PIR motion detector sensor so that it will switch the light on when movement is detected. Some lighting has a handy override feature to allow the light to stay permanently on and is useful if there is a need for light outside the property for a length of time. † (Secure Home, 2012) Modern lighting systems are also sustainable to severe weather such as snow storm, heavy rain storms and other extreme weather conditions. Security Alarms and CCTV Security alarms are very popular and useful security tools that are commonly found in both private residences and organizational facilities. Although they are mostly used for internal security, those that wish to secure their premises with the state of the art technologies, outside security alarms can provide just that. They work very similarly to interior security alarms; they get triggered once the intruder gains an entry without proper authorization. They can be either silent or loud and notify the property owner, management or local authorities directly. Closed Circuit TV cameras are also used for both external and interior security and it depends on the organization’s needs to select in what way to use them. The bright side is that CCTV used to be quite expensive in the past and became rather affordable in the past years. Inner Perimeter Security Inner perimeter security takes care of all the entrance points to a building, including windows, doors and other points of entrance. They all should be secured with some type of lock, whether it is a regular bolt lock or more sophisticated keypad lock. Some entrance points may be guarded by security officers who check employees’ and visitors’ ID’s to ensure only authorized individuals get inside the building. At some instances, biometric scanning devices are used to scan finger prints, eyes or other body parts to protect against intrusion with stolen ID. What type of security measure an organization chooses solely depends on the organizational security plan. Inner perimeter security system should be assessed and updated periodically to ensure the highest efficiency possible. Internal Building Security Internal building security can be perhaps the most challenging when it comes to the overall facility’s security. Especially with large scale buildings with multiple floors, numerous rooms and a large number of employees and staff, an intruder can easily blend in. The purpose of internal security is detecting any type of activity that is out of ordinary and may signalize a possible intrusion or security breach. The organization must also closely follow and adhere to privacy laws to avoid any potential law suits or legal issues. Interior security covers everything that is inside a building or property. There are several ways that an organization can provide security to the building. There are high tech quality cameras such as the Closed Circuit TV cameras that monitor the entire inside, record, and store these movements for certain period of time for a later review. These cameras can work simultaneously with motion detectors to add an extra benefit. Video surveillance is proven to be a highly efficient security measure, especially when the physical security is not able to monitor the entire interior at all times. Not only would it be costly, but quite impractical. With a well configured surveillance system, every floor, every section or even every room within the building can be set up with a Closed Circuit TV camera. Then, there must be designated security personnel to monitor such footage from either a remote location or a specific room within the building to respond if any suspicious activity is detected. They can monitor and view every part of the building without being physically present. If a suspicious activity is noticed, which is of course very likely during the course of time, a trained professional such as the active security officer on duty, must quickly evaluate the occurring situation and decide on action. This approach is often used by many large organizations such as hospital facilities, large retailers or casinos. One of the most important and often difficult parts of the surveillance is to go through the footage and filter out what movement is irrelevant and what may be a signal of security breach. Access Control The major objective of access control is to whom grant authorization to enter certain restricted areas that are not open to the entire personnel. Access control is the foundation of interior security, whether it is access to the internal offices, storage rooms and other areas, IT rooms, and other secure areas in the building. Governmental agencies and institutions conduct thorough background investigations for various job positions to hire only those individuals who able to receive a security clearance, such as industrial clearance or top security clearance, that automatically allow these individuals to work in certain buildings and areas, but not necessarily view all confidential documents, unless specifically permitted. Private organizations can choose their own way how to grant access. One of the possibilities is to issue special ID badges that must be scanned prior to entering certain areas within the building. Another way is to install keypad locks or issue special keys to the authorized personnel. It is up to the security manager and the project manager to decide, which way is most suitable for their organization. These access control measures do not eliminate the presence of a security officer, but rather add an extra layer to the overall security. Every organization must keep in mind that an intrusion does not always happen from the outside, but also from the inside; by the employees and staff, who try to obtain materials they would not be able to get otherwise. Estimated Budget Every organization has very specific needs that are based on various factors. To properly assess those needs and what security measures to implement, there must be specific facts considered. Besides what was already discussed in this paper, such as the size of the building, the capacity, the surroundings and location and the valuables of the inside, there is one factor that ultimately determines what security measures an organization can apply towards its organizational security plan and that are the estimated budget and costs of these security tools. In the present time, there are numerous options, various brands and large number of providing contractors that are competing to get the organization’s business. After a thorough research, an organization can decide what are the pros and cons of these security measures and if they ultimately provide the needed benefit the facility needs. Annually, there are hundreds of millions of dollars spent in the US alone on security measures by private organizations, such as alarm systems, deadbolt locks, keypad locks, surveillance systems and other tools. When it comes to the Federal government, the numbers are even higher. â€Å"Funding for homeland security has risen from $16 billion in FY2001 to $71. 6 billion requested for FY2012. Adjusted for inflation, the United States has spent $635. 9 billion on homeland security since FY2001. Of this $163. 8 billion has been funded within the Pentagon’s annual budget. The remaining $472. 1 billion has been funded through other federal agencies. †