Investigation on the Impacts of Personality on Consumer Decision-making Process Essay

Dr. Lars Perner, Assistant Professor of Clinical Marketing from the University of Southern California, provides that consumer behavior is formally defined as â€Å"the study of activities of either an individual or group of individuals who are in the process of purchasing products or services, as well as the effect of this course of action not only on individual consumers but on the general public† (Perner, 2008, page 2). In other words, consumer behavior is marketing’s psychological approach in understanding purchasing transactions. It may be easy to make an impression on how consumers think by just looking at them physically, but mere observation is not enough. Often, many successful businesses have to undergo intensive studies and series of financial failures before finally learning how to sell their products or services and gain profits. According to Dr. Perner, consumer behavior can result to four benefits in these four areas, namely: â€Å"marketing strategy, public policy, social marketing, and in creating better consumers† (Perner, 2008, page 3). Marketing strategy is an approach toward successful selling by being at the right place at the right time. One example is by intensifying beverage advertisements during summer when the weather is usually hot and one would tend to crave for something to cool himself off. This is also evident when it comes to fashion where malls perform a variety of impressive window dressing every season in order to lure passing potential customers. Public policy is the factor which encourages consumer safety by cautioning them to think things over before purchasing a product. One common example is the line â€Å"Cigarette smoking is dangerous to your health. † which is seen in every cigarette advertisement. Social marketing on the other hand, is more concerned with â€Å"getting important messages across rather than selling† (Perner, 2008, page 3). Example is controlling population growth by promoting condoms and contraceptives as response especially to premarital sex which remains as one of society’s issues even up to present. Last but not the least, consumer behavior can lead us to becoming better consumers. One simple demonstration is when buying beauty or skin products. Often, one would think that any product would be good for him or her just because it has become popular through television promotions. A wise customer must take into consideration several factors like allergies to certain ingredients. Taking this into mind, customers will not need to undergo unnecessary spending by purchasing expensive products that do not suit one’s body chemistry and instead by cheaper but milder products for skin maintenance. Taking these four factors into mind will lead to an important goal which is good investment on the part of both buyers and sellers. The Black Box Model This model of consumer behavior is a tool which, if compared to a movie, has two main characters: the customer and his or her incentive. And like any other movie, it has an ending which is whether to buy or not. Putting the oversimplification aside, however, this model analyzes certain stages. First, is identifying what is likely to motivate a consumer in terms of the marketing environment by performing a research within the consumer environment. One important quality that a business must always possess is innovation. An example of this is the creation of Coke Zero by the Coca-Cola Company. This is in response to a greater number of health-conscious customers nowadays, who have become more aware of the disadvantages of taking in big amounts of sugar which is incidentally an ingredient of their traditional product. The new product guarantees a â€Å"no sugar, less calorie† beverage, however, still retaining the same taste of the old Coke. Price is also a consideration in understanding a customer’s needs. There are people who do not mind sacrificing the quality of a product as long as they can get it for bargained prices. On the other hand, there are some who find confidence in and would not mind paying for expensive branded products, especially when that product has a distinctive appeal that would set a person apart from the common crowd, or if that particular brand has proven great guaranteed performance like for example, a whitening soap. Aside from the marketing environment, cultural difference is another crucial factor in analyzing the consumer behavior. Ignorance of other countries’ cultures may often result to awkward and humiliating results if one is not mindful if it. One example is the difference in clothing appearance between Western and Muslim Women, wherein the latter has been accustomed to wearing the conservative, long, black fabrics that covers head to foot and exposing only the eyes, as compared to the more liberated short and neck-plunging outfits being tolerated by the former group. Another example is â€Å"how Muslims regard dogs as dirty animals, but others, if not most countries, consider them as ‘man’s best friend,† thus the famous expression (Perner, 2008, page 31). Marketers must always take extra caution with culture issues and therefore, must take into consideration some of its important characteristics like being comprehensive. One example is how Japanese businessmen often do the customary bow during business dealings. This is not common especially in Western cultures, but somehow American businessmen have learned to perform this as well with Japanese clients in order to show goodwill and respect. This shows another feature of culture which is learned. Another fact about culture is that it exists within â€Å"boundaries of acceptable behavior† (Perner, 2008, page 30). For example, going to mass requires wearing conservative outfit instead of the informal sleeveless or shorts that would often be distractive and not fit for the religious occasion. Also, many people are not aware of other country’s cultural standards. There was one instance during World War II when an American spy was captured by Germans because of how he used his knife and fork while eating. Lastly, cultures are also subject to change however it would depend on how open the citizens of a certain country are. Another thing that must be taken into consideration when talking about culture is stereotyping. When overlooked, this issue may come as offensive. One example is the 9/11 bombing of the World Trade Center towers which would forever remind the world of the cruelty of terrorists. Unfortunately, this resulted to the unfair discrimination of some Muslim individuals as sharing the same terrorist values, although not all Muslims are really in favor of violence. One issue that has something to do with culture is the self-reference criterion. â€Å"This is the act of using the standards of one’s own culture in order to evaluate the culture of another country. One example is how Americans recognize other cultures as backwards just because they refuse to embrace the benefits if advance technology and preserve their customary way of living. In the 1960s, there was in fact an American psychologist who expressed disgust over India’s way of venerating cows and allowing them to roam the streets freely despite the nation being in the middle of food shortage. The psychologist even quoted the word â€Å"sick† as the people of India refuse to take advantage of the fact that cows are excellent food source of meat and milk. Another related concern is also ethnocentrism which is the one’s inclination to regards his own culture as more superior that that of the other† (Perner, 2008, page 32). In order to sell effectively, the market must always consider that â€Å"human beings are social beings, meaning they often influence one another† (Perner, 2008, page 49). That is why there is what we call the reference group, which is the type of crowd that a certain individual would want to compare herself to when it comes to looks or lifestyle (Perner, 2008, page 49). Reference groups have at least three kinds: aspirational, associative and dissociative. Aspirational reference group are usually made up of celebrities or famous people whom others would idolize or copy. One famous example is David Beckham who often posed as spokesperson for popular sports apparels. Associative reference group, on the other hand, are more within reach as they are composed of people whom we see, live or work with everyday, and with whom we share the same level more or less. Some examples are â€Å"coworkers, neighbors, or members of churches, clubs, and organizations† (Perner, 2008, page 49). The dissociative group is the one that some people would not want to be compared with. This is another common thing with teenagers who would want to be labeled as â€Å"cool† in order to gain acceptance as they undergo the critical stage of adolescence. This group is also referred to when individuals would like to generate a certain label of exclusivity for themselves. One example provided here was the merchandise store which called itself â€Å"The Gap, which intends to target young people who want to be referred as modern and cool† (Perner, 2008, page 49).

Alcohol Advertising to Youth Essay

Many people are unaware of the prevalence of underage drinking in the United States. Every day in the United States, more than 4,750 kids under age 16 have their first full drink of alcohol. More youth in the United States drink alcohol than smoke tobacco or marijuana, making it the drug most used by American young people. Youth who start drinking before the age of 15 are five times more likely to develop alcohol dependency or abuse in their lifetime than those who begin drinking at 21 years or later. All of these facts were published by the Center on Alcohol Marketing and Youth. They have published many reports on the prevalence of drinking among underage youth. But why do underage youth start drinking alcohol in the first place? According to many studies, alcohol advertising is the main influencer of alcohol consumption among underage youth. Alcohol advertising influences the use of alcohol among youth and increases the likelihood that they will consume alcohol illegally. For example, a study published in 2006 found that for each additional alcohol ad a young person saw (above the monthly youth average of 23), he or she drank one percent more. Also, for every additional dollar spent on alcohol advertising in a local market, underage drinkers consumed three percent more alcohol (Surgeon General, 2007). Because young children are likely to be influenced by alcohol advertisements, there needs to be stricter regulations on the advertising industries ability to advertise alcohol to underage youth. According to the Surgeon General’s Call to Action to Prevent and Reduce Underage Drinking (2007), â€Å"The short-and long-term consequences that arise from underage alcohol consumption are astonishing in their range and magnitude, affecting adolescents, the people around them, and society as a whole. † Therefore, there should be a stricter regulation on alcohol advertising to youth because of the strong influence it has on their behavior and their alcohol consumption patterns. Each year, the alcohol industry spends more than four billion dollars marketing its products (Mosher & Cohen, 2012). There have been multiple studies that have correlated underage youth exposure with a greater likelihood of drinking. It is imperative that the government or advertising industry reduces the impact of alcohol marketing on young people. Reducing underage drinking, like smoking, is an important public health goal (Mosher & Cohen, 2012). Public health departments in California, Massachusetts, and Florida have made crucial strides in reducing underage smoking rates in their states (Mosher & Cohen, 2012). They did this my sponsoring tobacco counter advertising campaigns. This indicates that this type of approach may be effective for reducing underage drinking as well (Mosher & Cohen, 2012). The problem with this for alcohol advertising is that there are already responsibility ads, but they are outnumbered by alcohol ads 226-1 (CAMY News Release, 2004). Alcohol product advertising has increased significantly in recent years, while responsibility ads have decreased. According to a new study from CAMY at Georgetown University, the number of responsibility ads dropped by 46 percent from 2001 levels, while the number of alcohol commercials increased by 39 percent. Industry spending on responsibility ads also fell—down 57 percent from 2001. This is unacceptable. According to CAMY Executive Director, Jim O’Hara, â€Å"This minimal amount of responsibility advertising does little to reinforce the message of parents and teachers who are trying to prevent underage drinking. Our children need to receive a more balanced message about alcohol. † According to the same study, for every dollar spent on responsibility ads in 2002, the industry spent $99 on product ads, where in 2001, the ratio was $1 to $35. Alcohol companies should be required to sponsor a certain amount of responsibility ads each year, that is relative to the number of alcohol product ads they place. This would help to increase the amount of responsibility ads underage youth is exposed to and thus, increasing the amount of reinforcement they receive to not drink underage and illegally. According to the CAMY study at Georgetown University in 2002, of 59 alcohol marketers advertising on television, only four places responsibility ads in 2002. Adolph Coors Co, Anheuser-Busch Companies Inc. , SABMiller PLC and Diageo PLC were the four parent companies whose brands placed responsibility ads in 2002. Anheuser-Busch placed the most ads, but they still spent 45 times more on product ads and placed 89 more product ads than responsibility ads (CAMY, 2002). Underage youth were 287 times more likely per capita to see a TV commercial promoting alcohol from 2001 to 2006 (Nielsen Media Research, 2006). Other studies have found that youth exposed to alcohol in movies and to alcohol in signage near schools as well as youth ownership of alcohol promotional items are all associated with a greater likelihood of underage drinking (The Surgeon General, 2007). Therefore, because of youth’s potential to be greatly influenced by alcohol advertisements, this high amount of exposure to alcohol advertisements increases the consumption of alcohol among underage youth. There is opposition to stricter regulations on alcohol advertising; some feel that these regulations will not have any effect on the consumption and use of alcohol among underage youth. According to Marcus Grant, the president and founder of the International Centre for Alcohol Policies said that in many Scandinavian countries where alcohol advertising was banned, the prevalence of alcohol abuse was still high. Also, according to the industry Association for Responsible Alcohol Use (ARA), no evidence exists to support the notion that beverage alcohol advertising has any significant effect on the rate of alcohol abuse. According to the ARA, Denmark has a ban on all broadcast advertising except on low alcohol-content products, as well as various restrictions on print and outdoor advertising. It has one of the highest reported rates of intoxication among young people. Therefore, they feel that increasing the amount of regulations of alcohol advertising, or the banning of alcohol advertising as a whole, will not result in a decline in the rate of alcohol consumption among underage youth. While alcohol marketers have made reforms in their marketing practices, these revisions fall short (Mosher & Cohen 2012). In 2006, The STOP Act was passed, requiring that the U. S. Department of Health and Human Services report annually on rates of exposure of youth to positive and negative messages about alcohol in the mass media. Advertisers are aware of the media usage of youth and current alcohol regulations do not do enough to protect underage youth from viewing alcohol advertisements. According to CAMY reports on Youth Exposure to Alcohol Ads, the advertising industry has reduced youth exposure to its advertising in magazines and cut its spending on radio. However, youth exposure to alcohol advertising on television grew by 30 percent between 2001 and 2006 (Mosher & Cohen, 2012). Because youth, ages 12 to 20, are only 13. 3 percent of the national TV viewing audience, the current threshold of not placing ads where underage youth are more than 30 percent of the audience allows alcohol advertising on programs where there are more than twice as many youth as the viewing population (Mosher & Cohen, 2012). It is obvious that current regulations do not do enough to support the goals of Congress, and of the Surgeon General, to decrease alcohol advertising exposure and alcohol consumption among underage youth. Therefore, stricter regulations need to be put into place to restrict the advertising industry from placing alcohol advertisements within youth-consumed media. CAMY issued a report of eight methods for states to limit and reduce youth exposure to alcohol advertisements. According to CAMY, only 11 states implement more than one â€Å"best practice† policy, a total of 22 states implement no policies at all. It is important for these states to implement all of eight of the methods to ensure that underage youth are not exposed to these ads and the consequences of seeing these ads (Swift, 2011). According to a study conducted by Leslie B. Snyder, Ph. D. , of the University of Connecticut, Storrs, and colleagues, a random sample of young people between the ages of 15 to 26 years old were interviewed. The researchers reported these results: (1) For each additional alcohol advertisement viewed per month, the number of drinks consumed increased by one percent (2) The same percentage increase, one percent per alcohol advertisement per month, applied to underage drinkers (those younger than age 21) as well as legal aged drinkers (3) Youth in markets with high alcohol advertising expenditures ($10 or more per person per month) also increase their drinking more over time, reaching a peak of 50 drinks per month by age 25 and, (4) Young people drank three percent more per month for each additional dollar spent per capita in their market (Buddy T., 2006). This research shows that advertising expenditure had a direct influence on the amount of alcohol consumed by underage and legal aged drinkers. According to Snyder, â€Å"The results also contradict the claims that advertising is unrelated to youth drinking amounts†¦ Alcohol advertising was a contributing factor to youth drinking quantities over time,† (Buddy T. , 2006). The facts cannot be denied; alcohol advertising is effective. The bottom line is, the more advertising young people see, the more they drink (Buddy T. , 2012). CAMY has found that many parents are beginning to become concerned about the overexposure to alcohol advertisements that their children see. Two-thirds of parents believe more ads mean more youth drinking and 75 percent of parents agree that the alcohol industry should do more to limit youth advertising (Buddy T. , 2012). It is unacceptable that nothing more has been done to prevent this while there have been multiple studies done on the correlation between alcohol advertising and underage drinking, and they all have concluded the same results: Exposure to alcohol advertising increase the likelihood for underage drinking and increased alcohol consumption. Alcohol advertisements need to be regulated across all media forms: online, television, magazine and print, radio, etc. Young people should not be exposed to alcohol advertisements, especially within the media channels that they use most. Television alcohol ads should not be allowed to be on shows with certain percentage of underage viewers, the same goes for magazine and radio advertisements. While it will be hard to regulate this, more can be done to make sure the message of preventing underage drinking is reinforced through responsibility ads. If stricter regulations on alcohol advertisements cannot be put into place, then the amount of responsibility ads countering the alcohol ads needs to be dramatically increased. Underage youth need to constantly be reinforced with the message of not underage drinking as well as the warnings of drinking such as drunk driving. In conclusion, more needs to be done to reduce the amount of youth exposure to alcohol product advertisements and to prevent underage drinking. It is the responsibility of the government and of alcohol marketers to make sure they are protecting youth, not corrupting them at a young age. Youth exposure to alcohol advertisements increase the amount of alcohol consumed by underage drinkers and current regulations are simply not doing enough to prevent this. References â€Å"Alcohol Ads Outnumber Responsibility Ads 226-1. † About. com Alcoholism. N. p. , 2002. Web. 11 Dec. 2012. â€Å"Alcohol Advertising and Youth. † Johns Hopkins Bloomberg School of Public Health. CAMY. org, Apr. 2007. Web. 11 Dec. 2012. Mosher, James F. , JD Cohen, and Elena N. Cohen. â€Å"State Laws to Reduce the Impact of Alcohol Marketing on Youth. † Camy. org. Alcohol Policy Consultations, 1 May 2011. Web. 11 Dec. 2012. â€Å"Prevalence of Underage Drinking. † Johns Hopkins Bloomberg School of Public Health. N. p. , July 2011. Web. 11 Dec. 2012. â€Å"State Report Update 2012. † Johns Hopkins Bloomberg School of Public Health. N. p. , 1 May 2012. Web. 11 Dec. 2012. Swift, James. â€Å"States Not Reducing Youth Exposure to Alcohol Ads. † Youthtoday. org. YouthToday. org, 4 May 2012. Web. 11 Dec. 2011. T. , Buddy. â€Å"Alcohol Advertising Increases Youth Drinking. † About. com Alcoholism. N. p. , 19 Jan. 2006. Web. 11 Dec. 2012 T. , Buddy. â€Å"Teen Drinking Influenced by Alcohol Advertising. † About. com Alcoholism. N. p. , 19 Oct. 2012. Web. 11 Dec. 2012. T. , Buddy. â€Å"Underage Drinking Troubles Parents. † About. com Alcoholism. N. p. , 27 Dec. 2007. Web. 11 Dec. 2012. U. S. Department of Health and Human Services. The Surgeon General’s Call to Action To Prevent and Reduce Underage Drinking. U. S. Department of Health and Human Services, Office of the Surgeon General, 2007.

Debating Healthy Hunger - Free Kids Act Essay Example | Topics and Well Written Essays - 1500 words

Debating Healthy Hunger - Free Kids Act - Essay Example Taxpayers finance roughly half of the total medical costs annually through Medicaid and Medicare (Hinman, 2011, 16). In view of this growing problem of childhood obesity, the Obama administration recently signed the Healthy Hunger-Free Kids Act of 2010 to intensify its fight against childhood obesity. However, the ratification of the 2010 Healthy Hunger-Free Kids Act generated varied responses all over the United States. In the view of some, the additional 6-cents for each meal given are valued, but others are dissatisfied with the extra 6-cents which is argued to be insufficient. This paper presents a comprehensive a discussion of the arguments for and against the Healthy Hunger-Free Kids Act of 2010. Ultimately, the author discusses its position in the debate. Overview The Obama administration recently released a new cluster of federal policies that would regulate the quantity of calories permitted state-sponsored school meals, prohibiting majority of trans fats at the same time as boosting the quantities of vegetables, fruits, and whole grains. The projects, proposed by the Agriculture Department, embody the initial large-scale overhauling of school lunch rules in the 21st century (The Washington Times, 2011a, A03). The guidelines would be valid to all partly and fully funded meals and may have an impact on a vast number of children. Supporters claim revamping the price in the country’s school lunches is fundamental in mitigating childhood obesity since large numbers of children take at least half of their everyday calories at school (Hinman, 2011, 16). However, a number of conservative detractors, headed by Sarah Palin, have denounced federal attempts to oblige nutritional intake and control school vending machines and bake sales as unwarranted government intrusion. A number of local school administrators and personnel have questioned the cost of putting into effect the new guidelines, with a large number of the suggested menu selections more costly to acquire and prepare. The U.S. is confronting an obesity outbreak, and the predicament of poor diets puts the future of the children and the nation at risk, according to Agriculture Secretary Tom Vilsack, emphasizing that the country confronts an enormous cost from poor diets in chronic health crises (The Washington Times, 2011a, A03). The rules are a reaction to the 2010 Healthy Hunger-Free Kids Act. The $4.5 billion policy enlarges the population of students entitled to school lunch initiatives and raises the federal financial backing by 6 cents a meal (The Washington Times, 2011a, A03). Aside from mandating calorie restrictions, the recommended policies demand cutting down sodium by at least half over a decade (Hinman, 2011, 17), increasing quantities of whole grains and forbidding bad fats. The Argument for the Healthy Hunger-Free Free Kids Act Many individuals and organizations within the food industry supported the implementation of the Act with eagerness like the Internatio nal Dairy Foods Association, the United Fresh Produce Association, American Bakers’ Association, and Grocery Manufacturers Association (Julian, 2010). As argued by Center for Science in the Public Interest’s director of nutrition policy, Margo Wootan, criticizing the legislation by the cost only is very crude since there are other resource-saving

Discussing the concept of the Ecological Footprint, as well as your Essay

Discussing the concept of the Ecological Footprint, as well as your score. Be sure to address whether or not you think it accurately affects your impact on the environment - Essay Example As per my score, if the whole world starts to imitate my lifestyle, it would require 4.52 earths to sustain it. This realization was indeed an eye opener. Most of us tend to lead consumption oriented lifestyles, being totally oblivious of the impact it may have on the environment. If the humanity continues to pursue such ecologically irresponsible lifestyles, it will have debilitating consequences for the generations to come (Low 156). The questions posed in the quiz were based on my day to day consumption patterns like energy consumption and dietary preferences. Thus it was easier for me to relate to the quiz. I certainly plan to introduce at least some small and simple changes in my lifestyle like recycling my garbage and waste, turning off the lights when not in room, purchasing energy efficient gadgets, using more of public transport,

Ethics of educational leadership Essay Example | Topics and Well Written Essays - 1250 words

Ethics of educational leadership - Essay Example These aspects will be critical in enabling me to lead a happy life. In addition, I will be able to impact on other people through sharing my experiences with others and giving a helping hand where necessary. My second code of ethics is respect for humanity, regardless of the differences. Currently, the world has become very dynamic with each challenges arising each day (Beckner, 2004). As a result, interaction with people from diverse cultures, religions, races, and gender has become a critical aspect towards achieving personal objectives. On the other hand, organizations are employing subordinates that emanate from different parts of the world (Howard, & Korver, 2008). This is to enable them to tackle various challenges. As a result, this personal code of ethics is significant in enabling me to interact with people and understand their ways of doing things. This enables me to appreciate diversity and learn how to live with people from various parts of the world. Decision making is a process that requires a procedure. While making a critical decision, I first recognize the ethical issue that need to be observed. This is through analyzing whether the decision could affect a person or a group of people. In addition, I balance between the benefits and damages that are likely to be brought by this decision. Then, I analyze the legality of the decision and whether it’s the best among the alternative. The second step involves getting all the facts about the decision being made. This step identifies all the relevant steps and whether there is a need to conduct more research about the situation. I also test whether I have enough knowledge to enable me to make the appropriate decision. Furthermore, during this case, I identify all the groups that are likely to be affected by the decision either positively or negatively. Lastly, I analyze all options of acting and the person that can be consulted. The third step involves evaluating the alternative

The Battle of Bunker Hill and Breed Hill Essay Example | Topics and Well Written Essays - 500 words

The Battle of Bunker Hill and Breed Hill - Essay Example The British were aware how important Boston was to the colonists. The city was on a peninsula in Boston Harbor which was a vital trade link. Across the Charles River, just across from Boston, on another peninsula were two hills, Breed Hill and Bunker Hill. Although most of the fighting took place on Breed Hill, the battle took the name of Bunker Hill which had a higher eminence. Due to the threat the surrounding hills might pose on their hold on Boston, the British decided to taken possession of them. The American Rebels led by General Prescott, Putnam and Warren attempted to fence in and stall the British in Boston by taking command of the hills. To this end they sent forces to fortify both hills with trenches and bales of cotton and hay. Warren assumed that the construction of works on Bunker Hill would lure the British into battle (Ketchum 1999). When the British observed the Americans taking possession of the hills, they began to bombard American positions from their ships stationed outside the harbor, while waiting for reinforcements to arrive. Eventually with around 3000 troops the British stormed up Breed Hill. The daring of the British was apparent, as they could have marched to Charlestown and blocked supplies and reinforcements from reaching Prescott. Instead they soldiered up the hill.

Social Network as Facebook is Not Safe from Hackers Essay

Social Network as Facebook is Not Safe from Hackers - Essay Example Social networks such as Facebook result to the interconnection of millions of people from all over the world thus bringing diversities and similarities in close interactions. In this regard, Facebook offers an effective opportunity for people from different backgrounds to identify their similarity and therefore converge through chart rooms and groups or pages; for instance, the Facebook group of people opposed to the Revolutionary Armed Forces of Colombia is one such example of how people of similar interests converge on social media. However, this joining of different people with similar interests makes such individuals in those groups vulnerable to different forms of abuses at the same time. Hackers with ill intentions of compromising and sabotaging information communication systems have emerged and greatly undermined the reliability and security of information, and Facebook, like other communication systems, is not safe from hacker activities. Hacking refers to the unwarranted acc ess of other people’s online databases and directories; hackers are targeting personal information in personal Facebook accounts such as passwords, confidential data, secrets, among other things, with malicious intentions whose sole purpose is to harm the victims, thus breaching individual privacy on social networks. With the growing number of internet users, the highly porous nature of information systems, and features of service providers including the social networking sites that make it possible for unwanted users to access other peoples’ databases, social networks as Facebook are not safe from hackers. There are numerous reasons and explanations why Facebook is not safe from hackers; for instance, nowadays there is increasing use of social network for business transactions and advertising, even though the platform is strictly meant for personal relationships (Lu?sted 10). In this case, hackers abuse social network as businesses by stealing vital information such a s company trade secrets or operational blue prints thereby compromising the businesses. Investigations into cybercrimes are curtailed by the mere fact that the internet has transformed the world into a global village thus allowing hackers to commit crimes from any location of the world and go scot-free. Cyberspace security has also been largely compromised by the increasing internet population in addition to the aspect of anonymity that allows users to disguise themselves on social networks such as Facebook using fake account details while seeking to commit cybercrimes. New inexperienced Facebook users are particularly vulnerable to hacker attacks because they are yet to learn how to utilize the complex security features of the internet on the platform. Hackers can take advantage of the privileged personal information stolen from private accounts on Facebook to cause untold havoc and damage to personal and business relations; for instance, hackers may impersonate individuals to comm it cybercrimes or damage reputations of individuals. Perhaps the most serious consequence suffered by victims of hacking activities is the loss or destruction of vital information thereby compromising the entire systems network. Research Statistics provide evidence of the hackers and hacker activities, for instance, a recent research by the Privacy Clearing House reports indicate that over 1oo million records have been compromised since February 2005, and over 80 million cases were due to web hacking attacks. A similar research at Acunetix reports findings that about 75% of cyberspace attacks occur at the web

Building and constructions Communication systems Essay

Building and constructions Communication systems - Essay Example In the building, over 550 fibre optic data cables are running from the MDF which provides the ability to virtually access any room in the building. The fibre optic cable used in the building is half lucent laser-speed multimode fibre and half lucent single-mode fibre. In the building more than 45,000 meters of fibre optic cable used. This cabling enables each computer to have a 10,000 megabit per second (10Gigabit) connection speed. In the building, there are approximately 450 telephone lines that end into the MDF telephone cubes, with about 60 kilometres of lucent Giga-speed cables.Telstra, the main telephone service provider in Australia also handles the telephone services for the interpro building and the VOIP is not implemented yet. The computer network in the interpro building is based on 540 desktop computers. The network also gives wireless access to interpro network via three wireless routers distributed in each floor of the building. These wireless routers give access to more than 800 wireless devices such as PDAs, laptops or cell phones. Computers are originally in the network but they can also be unplugged if necessary. Wireless routers have an adapter which allows a cable from the LAN to be plugged in. There are also several output ports for cables which can be connected to the rest of the LAN. Each of these wireless routers support 255 wireless devices and has a unique security setting to prevent the damage to the whole building network if a hacker entered the LAN through a wireless router. All access points are equipped with firewall software that controls the flow of data. There is also a monitoring system that shows the status of the network for each floor. The interpro company's building has three floors and each floor uses a separate LAN for security issues. These LANS are connected to each other and they form a small WAN. The whole network is based on cable LAN and wireless LAN. The building has three servers which all the data for each floor is passed by. There are 400 hub-switch provided links in the LANs and as stated before, there are three wireless routers which provide the wireless access for wireless devices both to the building network and the Internet. At the first floor, there is a main server room which has a cavity for cable runs. Each floor at the company has a star topology and all the devices are connected to the main server. Each server on each floor has a bus topology to access two other servers at other floors and the main DSL cable which enters to the building connects to the bus network after the data enters through a firewall. References Interpro, company overview, viewed on November 22, 2007.

Harford Bicycle Planning Assignment Example | Topics and Well Written Essays - 3000 words

Harford Bicycle Planning - Assignment Example Hull consists of a population of 262,000 individuals with a near 50/50 gender ratio. No particular cycling habits were identified through studies pertaining to very regionalized cultural habits in Hull. It is an understanding that certain geographical features and inherent landscape motivations will determine some consumer behaviour, however without this data this marketing function seeks for mass market appeal via a systematic IMC campaign. In this city, the infrastructure for this activity is present, the motivations and incentives are a missing component. Using valid concepts of human behaviour, target markets were identified as subsections: Since no identifiable model of consumer target characteristics could be identified, this segmentation approach represents a modified acknowledgement of the FCB Planning Model and the Elaboration Likelihood Model of consumer decision-making. Taking into assessment the history and structure of Hull, these markets coincide with the geographical proximity of Halford’s product distributors and can be targeted through mass-focused communications over a systematic time period. The concept is not about making comparable difference claims about Halford’s internal brand reliance and partnerships, positioning Halford’s is identifying its strengths and weaknesses that are most likely to be present in the local environment. Halford’s currently refers to itself as much like a distributor when referring to its product selection, thus making it competitive through its product. Halford’s requires a repositioning during this summer period that gives the business a personified image. It is choice of quality positioning as a lifestyle leader for key markets with a supplementary identity as a premier sales organization. Quality. It speaks a different language depending on the target

Nursing Asssessment-Focus scenario Case Study Example | Topics and Well Written Essays - 750 words

Nursing Asssessment-Focus scenario - Case Study Example His diet includes organic food from animals, fruits and vegetables present in his farm. He is also a frequent alcoholic beverage drinker, with two to three bottles of beer every evening. No history of cigarette smoking had been mentioned. Mr. "S" has a family history of heart attack, breast cancer and hypertension. Occasionally he complains of shortness of breath which is relieved by rest. He thinks that he is in good health considering the time he spends outdoors. A thorough health history must be established in order to provide a comprehensive nursing assessment. This may be done through interview or reviewing past medical records. Components of a nursing health history include biographic data, such as age, gender, occupation and usual source of medical care, chief complaint or the reason for visit, history of present illness, past history and family history. Lifestyle, social data like economic status, ethnic affiliation and neighborhood conditions, and psychological data are also considered. When assessing the history of the present condition, the onset of the symptoms, characteristic of the complaint, activity in which the patient was involved when the problem occurred and any aggravating or alleviating factors are noted. Proper physical examination using effective tools are vital to come up with a diagnosis and to establish nursing care. A common method to identify problems is the review of systems. In this process, each body system is assessed for specific signs and symptoms that may be attributed to a deviation in the normal functioning of that organ system. In the case of Mr. "S", vital signs would have to be taken to acquire baseline data. Blood pressure is obtained using a sphygmomanometer and a stethoscope, heart rate and respiratory rate through a stethoscope, and temperature reading through the use of a thermometer. Baseline height and weight should also be measured using a tape measure and a weighing scale. Mr. "S" complained of shortness of breath relieved by rest and has a history of cardiovascular disease; therefore, data regarding cardiovascular and respiratory system must be reviewed. Aside from the heart rate, rhythm and heart sounds are also assessed, again through auscultation using a stethoscope. These are some of the parameters used in evaluating cardiovascular function. Assess for presence of edema, which is evident in Mr. "S". Perfusion can also be obtained by noting if he is warm, dry, or diaphoretic. Respiratory system review consists of observing the breathing pattern and breath sounds, presence of secretions and cough. Shortness of breath may suggest, but is not limited to, a pulmonary problem. Since Mr. "S" is having edema, pain will also have to be assessed. If pain is present, he could use a pain rating scale to be able to determine its severity. Genitourinary system must also be evaluated. His intake and output must be monitored. Ask when he last voided. Assess also for signs and symptoms of anuria, hematuria, dysuria or incontinence. This could reflect whether his edema and weight gain are brought about by a genitourinary problem. Skin assessment is done by noting presence of warts, moles, unusual discoloration, jaundice, scars and skin color. Jau ndice may reflect hepatic dysfunction, in which edema may also be attributed. His lifestyle, involving drinking two to three beers every night, makes him at high risk for renal and hepatic diseases.

The location of businesses Essay Example for Free

The location of businesses Essay Businesses can choose where to locate. Sometimes choice of location is critical. In other cases it is less important. What is the difference? And what happens when a right choice suddenly becomes a wrong choice? Factors influencing location Every business locates where it thinks it will be successful. If you remember that businesses need:   staff to work there   raw materials to produce finished products * customers   to keep their costs as low as possible then their reasons for choosing a particular location begin to make sense. Local labour supply All organizations need to be able to employ staff. So it makes sense to locate where people live. A factory in a remote part of the Scottish Highlands would have trouble finding anyone to work there. Motorway service stations have to pay to transport their staff from local towns and villages to the station itself, a cost which other businesses can avoid. The factors which influence a particular area are often local skills and cost of labour. Local skills In some parts of the country particular skills are a tradition. If you wanted to set up a business making pottery you would be sensible to locate in the Midlands, around Stoke-On-Trent. If you wanted to make cutlery, then Sheffield is the place. If you were making boots or shoes then Northamptonshire is the area for you. Probably the most famous examples today are in the United States. Silicon Valley and Seattle are renowned for their computer industries, so this is where whiz-kid programmers head for. California is the home of the film industry, so if you were keen to work on special effects and digital technology, this is where you would go. Britains Silicon Valley is located along the M4. The area is also famous for Formula One motor racing firms. Scotland has its own Silicon Glen and Cambridge is building a reputation for and is now known as Silicon Fen. Firms wanting to specialize in these particular industries know that if they locate in these areas they will be able to recruit staff with skills they need. The City Of London is renowned for its financial skills and expertise, so this is where you would find large international banks, stockbrokers and insurance firms. Other firms dont need particular skills or maybe willing to train unskilled staff. Firms doing light assembly work often locate where there is a ready supply of cheap (often female) labour. Many of these have set up where traditional industries, such as mining, have closed. Areas with high unemployment have lower wage rates the competition for jobs keeps wage rates down. At the north of Celynen Colliery in Wales, Aiwa employs 1,000 people making videos and in the Rhondda Valley the heart of the old Welsh mining industry Taxdata employs 250 people making CD packaging. In the Dearne Valley in South Yorkshire, at a former colliery, over 2,000 people work for Ventura part of the Next group companies. Ventura is a call centre and mail-handling company which handles over seven million customer accounts for various clients such as Cellnet and the Cooperative bank. Call centres employ operators equipped with a computer and telephone whose task is to answer telephone enquiries or telephone existing or potential customers to generate more sales for companies. Today approximately 150,000 people in the UK work in call centres. Most of these are located in parts of the country where wage rates are lower. However, in some places, such as Tyneside, Leeds and Glasgow, where many call centres have been set up, competition for experienced is now increasing and pay rates are rising. So the pool of skilled labour in the area is affecting the cost for firms. The cost of labour will always be more important to businesses that are more labour intensive than those which are capital intensive. A labour intensive is one which needs a higher number of staff such as call centres or schools and colleges. A capital intensive business is one where machines or technology do most of the work as in a modern electricity generating plant. Here the cost of labour is less important in the choice of location. The Cost of Premises The cost of premises is determined by the forces of demand and supply. The greater the demand for premises and the fewer there are available the higher the cost. For that purpose, premises in city centres especially in London are much more expensive than the cost of premises in the suburbs or in the regions. For example, the lease of a large store (60,000 square feet) in Oxford Street, London, was on sale for i 12,000,000 in 1997! This is because Oxford Street is a prime site in a town a large high street store would be less but not cheap. In 1997, Mark Spencer bought 19 high street stores from Littlewoods for i 192,500,000, paying over the odds for the stores it wanted. They were actually valued at around i 80,000,000. Premises on major town centre shopping routes are always more expensive than on secondary side streets simply because shoppers stay on the high street. Areas of high employment with a surplus of skilled labour Newbury, in Berkshire, is a typical example are more expensive places to locate than areas where unemployment is high and the area depressed, as in some parts of the north east. The result is that companies that have no reason to locate in London or the south east will move to other towns and cities. Those businesses which arent dependant on passing trade will locate outside town and city centres in cheaper areas or on industrial estates. Within Britain, many local authorities offer packages to encourage businesses to locate in their area. They may offer financial assistance for large firms and reduced rents for small enterprises. Specialist rental and leasing companies will offer attractive packages enabling businesses to locate easily in special workspace sites, office complexes, business or retail centres. Some centres are managed with a central reception area, business services and shared meeting rooms. Retail units may be available on short-term license agreements, payable weekly. All these attract organizations to locate where costs will be lowest and where, hopefully, they will be able to expand their business without substantially increasing their costs. Financial Help from the Government If you live in London, south-east, or the east of England (e. g. Norwich), then you live in an officially prosperous area. If you live anywhere else, the situation is different, although in Scotland, Northern-Ireland, the West-Midlands and the south-west, prosperity rose above the UK average between 1986 and 1996. However the north-east, north-west, Yorkshire and Humberside, the East-Midlands and Wales all declined below the national average. The European Union and the government are concerned about such inequalities. They would like all regions to be equally prosperous. For some time in the UK there have been assisted areas. These are areas of Britain where regional aid may be given under European Community law. Regional Selective Assistance (RSA) is the main form of such an aid in Britain. This is a discretionary grant awarded to support a project which will stimulate employment opportunities, increase regional competitiveness and improve prosperity. Between 1985 and 1988, the scheme created 100,000 jobs, reducing employment by 0. 5 per cent in the Assisted Areas, at a cost of i 130,000,000 a year. In 1998 the European guidelines on regional aid changed and all member states were asked to propose new Assisted Areas to operate from 1st January 2000. In July 1999 the Department of Trade and Industry put forward the new proposals which included the following.   Tier One (maximum) assistance for Cornwall, Merseyside, South-Yorkshire and West-Wales and the Valleys. Here grants of up to 40 per cent of the project cost will be available. The government has also proposed that Northern Ireland be treated as an exceptional case for assistance. Tier Two assistance for areas most in need of employment creation, investment and regeneration. For these areas a 20 per cent assistance grant will be available. This includes the Highlands and Islands and various areas in England, Wales and Scotland. Rather than designate towns or cities the government has used ward boundaries (which denote voting areas).   Tier Three assistance for Enterprise Grant Areas where assistance will be available to businesses employing up to 250 people. The aim is to encourage the development of small businesses as these are seen as vital for improving employment and prosperity long term. Once the new Assisted Areas have been agreed by the European Commission, they will remain in force from 1st January 2000 to 31st December 2006. Transport Links for Suppliers and Distribution.

Good Country People by Flannery O’Connor Essay Example for Free

Good Country People by Flannery O’Connor Essay The short story Good Country People by Flannery O’Connor, is didactic literature, with hefty character analysis to portray that people are not who they appear to be. Hulga, a 32 year old woman with a heart condition. O’Connor portrays Hulga as an experience and strong woman, but through analysis Hulga is well educated but childish and weak Hulga obtains a PhD in philosophy and is taught by highly intellectual people. Hulga has the impression of herself that because she has gone to school for many years and obtain her PhD that she is an experienced woman. In the beginning of the story that is how she appears to be. â€Å"Science on the other hand, has to assert its soberness and seriousness afresh and declare that it is concerned solely with what is. † A line underline in blue pencil, therefore it can be inferred that this quote is of importance to Hulga. Hulga, in this sense is to be thought of as well educated because of her exposure and open mindedness to her religious mother and scientific education leaving her to feel as if she is well experienced, when she is only educated. Her mother is religious therefore Hulga being exposed to religion and while in college educated with science and allowing her to make an informed decision on her beliefs, which is atheism. She has a more open mind for she sees what is in front of her and not what just is told to be true. Therefore she is not well experienced but just well educated. Also her lack of experience is evident when her first date is at the age of 32, when in society that happens when a person is an adolescent, therefore inferring that she has missed important stages in life that add to a person’s experience. Leading to the theme people are not who they appear to be. Hulga, appearing to be experienced is only a well-educated woman. Hulga is childish, thus rebuking the original thought of Hulga as experienced. Hulga falls for the multitude of compliments and lies the boy selling the Bible fills her head with. â€Å"You’re a brave sweet little thing and I liked you the minute I seen you walk in the door. † Hulga believes that this is how he truly thinks of her when in reality he is just using her. â€Å"During the night she imagined she had seduced him. † Hulga, holding such thoughts is seen to be childish because one who is not, understands and would realize deep feeling needs to be given time and does not happen overnight. Even though Hulga is portrayed as experienced because she is uneasy about the situation, she is in reality childish because she falls for the boy’s lies. Also she is seen to be a strong woman, but she is not because she did not stand her ground and fell for the boy’s lies. Therefore leading the reader to see that people are not who they appear to be, as Hulga is just as childish as she is educated. Hulga because of her heart condition is depicted to be a strong woman, but she is really a weak and vulnerable human being. She gave a little cry of alarm but he pushed her down and began to kiss her again. Without the leg she felt entirely dependent on him. † Her mental well-being is far from strong. She is weak because without her leg she is left to feel utterly weak and vulnerable and dependable on a boy who she vaguely knows. O’Connor from the beginning of the short story was portraying Hulga to be a woman that was strong, for she had a heart condition that could claim her life at any time but, she still continued on with her life in the form of education. Hulga reserved, spent most of her time alone, leading the reader to believe that she did not need anyone in particular in her life to make her feel as if she was important. But, with insight from this particular scene. the reader can see that she is a pure vulnerable and weak human being for she does not know how to conduct herself in such a situation out of her control; Leading to the theme people are not who they appear to be. Hulga appears to be strong and independent when in reality she is a weak human being. O’Connor’s didactic literature uses character analysis to portray the theme people are not who they appear to be using a 32 year old woman who is disabled and an atheist. O’Connor portrays Hulga to be experienced and strong but when placed in a situation that is unfamiliar to a person, her true colors shows and the reader sees her for who she really is. A well-educated but inexperienced, childish and weak human being, leading to the lesson, people are not who they appear to be.

Power Relations In Diego Velazquezs Las Meninas English Literature Essay

Power Relations In Diego Velazquezs Las Meninas English Literature Essay The author of the painting Las Meninas (1656), Diego Velà ¡zquez (1599-1660) worked at the court of Philip IV, thus at the centre of the centralised power structure of one of the original nation-states of Early Modern Europe. Las Meninas has been argued both in Velà ¡zquez time and in ours to be his masterpiece. My purpose in this essay is to argue for an interpretation of this painting and its shaping by an exploration of power relations rather than by perspectival considerations. My interest in the present essay will be to analyse Las Meninas within the perspective of power relations, in an effort to provide an alternative reading to the literature based purely on the technical aspects of the painting. A lot has been written regarding the great unclearness that the painting Las Meninas seals, but, there is a question that we must acknowledge in presence of the visual intricacy of the painting, what indeed did Velà ¡zquez paint? I am not looking to provide the final answer to this question in this essay. However, I believe that by analysing Las Meninas within the perspective of power relations, I can contribute to the scholarship on Velà ¡zquez and provide an approach that can also contribute to the answer of this question. Las Meninas (fig. 1) (Spanish for The Maids of Honour) is an oil on canvas painting with 318 cm ÃÆ'- 276 cm. The setting is a large room and it has long been unclear whether the interior represented in the painting is real or imaginary. F. J. Sà ¡nchez Cantà ³n identified the room by the paintings in it as the main chamber of an apartment in the Alcà ¡zar of Madrid that had been occupied by Prince Baltazar Carlos before its assignment to Velà ¡zquez.  [2]  However, F. Ià ±iguez Almech was unable, when analysing the seventeenth-century plans of Alcà ¡zar, to identify any room that would correspond to the one in the painting, being possible that Velà ¡zquez did not depict any actual room.  [3]   Fig. 1. Diego Velà ¡zquez, Las Meninas, 1656, Museu Nacional del Prado, Madrid. Available from: Museu Nacional del Prado Galerà ­a On-Line (accessed 29 March 2010). The painting presents a composition distributed in well organised spatial structure that provides to the depicted room a sensation of realism, proximity and depth, being the composition concentric, with the Infanta Margarita Marà ­a de Austria as its focal point.  [4]  The depth of the painting is accentuated by the frames on the wall on the right, by the canvas on the left and by the two empty chandeliers on the ceiling. In addition, the painting combines discreet colours, providing harmony to the painting (white, grey and black of the attires with details in red, beige of the canvas, and again tones of black and grey in the non-illuminated parts of the room).  [5]   On the right of the room, one has an oblique view of the wall with apertures which seem to be windows that let light into the room. On the left, the view of the room is cut by a large canvas seen from the back. The painter himself, Diego Velà ¡zquez, is portrayed in front of this canvas with a paintbrush on his hand, who seems to have just stopped working on the canvas for a moment in order to gaze out his models. Velà ¡zquez was fifty-seven years old when he painted Las Meninas and depicted himself in it, but without wrinkles, white hair, or any other sign that could indicate his actual age. The canvas Velà ¡zquez is working on is not visible to the viewer. More or less to the centre of the canvas stands a little girl identified as the Infanta of Spain, Doà ±a Margarita Marà ­a de Austria, who also gazes out in the manner of a portrait, and around who the other figures gravitate . . . like planets of an intricate, subtly ordered system, and reflect her light.  [6]  She is s urrounded on both sides by two young women attendants (the meninas of the title), being the one on the left (Doà ±a Marà ­a Agustina Sarmiento de Sotomayor) kneeling at the feet of the Infanta and offering her a bà ºcaro in a tray, while the other on the right (Doà ±a Isabel de Velasco) inclines a bit to the Infanta and turns her glance outwards the canvas. To the right of this group, in the corner of the canvas, stand two dwarves of distorted appearance, also court attendants. The woman named Marà ­a Barbola gazes outwards, while the midget who steps on the dog is Nicolasico Pertusato. On a more distant plan is Doà ±a Marcela de Ulloa, lady of honour, who turns her head to address a man (escort for ladies of the court), who stands beside her and looks outwards. Some distance behind them is the rear wall of the room, which has a door where stands Don Josà © Nieto Velà ¡zquez, Aposentador of the Queen, also gazing outwards. To the left of Josà © Nieto, the King Philip IV and the Queen Marà ­a Ana de Austria are reflected in a mirror. Some of the figures in the painting present little problem of identification, namely Velà ¡zquez and the Infanta; the others are less obvious. This identification of the figures in the painting is based on Velà ¡zquez earliest biographer, Antonio Palomino, who named the figures in Las Meninas on the basis of the known population of the court in Book III of his Museu Pictà ³rico y Escala Óptica, which was first published in 1724.  [7]  Palomino also identifies the two paintings in the upper part of the back wall with the then current royal holdings: Minerva Punishing Arachne and Apollos Victory over Marsyas, both originally by Peter Paul Rubens.  [8]   The Infanta occupies the centre of the visual focus, together with the King and Queens reflection on the mirror and the painter. The superior half of the painting is occupied with lamps and spots of light that enter trough the openings on the right wall; there are shadows covering the back superior part of the wall. The scene is taken from an angle that closes itself in the right with an opening in the wall. In the left, in another diagonal plan, the painting that is being painted by Velà ¡zquez leaves the figures in second plan and cuts obliquely the space. In the back, the mirror and the door make allusion to unknown spaces, which together with the spatial configuration of the portrayed room open the painting to the exterior and pulls the viewer to inside of the composition. As Madlyn Millner Kahr points out, the mirror in the painting contributes its own special brand of magic. In Las Meninas it directs the observers attention to events going on outside the picture (the presence of the royal couple), which in turn brings the observer within the picture area.  [9]   On her article Velà ¡zquez and Las Meninas, Kahr divides the cast of characters with a wide range of ages and physical types into different groups.  [10]  One of these groups is the dog, the midget and the female dwarf. According to Kahr, these three characters form a group apart due to their position in space and their compositional unity.  [11]  The central group, as Kahr argues, stands behind them, being constituted by the Infanta and the two meninas. The painter, Doà ±a Marcela de Ulloa and the guardadamas forms another group; and the last group is composed by the Aposentador of the Queen standing in the stairs and by King Philip IV and Queen Marà ­a Ana reflected on the mirror.  [12]  Thus, Kahr divides the characters in groups of three. This division provides unity, coherence and structure to the painting, and by placing the group of the Infanta and the two meninas as the central one, Kahrs group division concurs with Palominos consideration that the painting is a portrait of the Infanta.  [13]  The light that enters the room by the right side wall apertures mainly illuminates the Infanta, Doà ±a Maria Agustina Sarmiento and partially the other menina, that are highlighted in relation to the darkness behind them, reinforcing the conception that Las Meninas is a portrait of the Infanta of Spain. Carl Justi also described Las Meninas as a portrait of the Infanta Margarita as the centre of a recurrent scene of the palace life.  [14]   Joel Snyder agrees that considering the painting as the portrait of the Infanta Margarita, as Palomino and Carl Justi do, is a movement in the correct direction, but it fails to explain the presence of all the other figures in it that compete for our attention.  [15]  Jonathan Brown states that the subject of the painting is no one in particular, but that the painting is a claim for the nobility of Velà ¡zquezs art.  [16]  However, Snyder points out: To suggest that Las Meninas is a demonstration of the nobility of painting and of its proper place in the liberal arts, as Jonathan Brown does, is to locate the interest of the painting in the conditions of its origination and in the means employed to produce the demonstration. This is surely interesting and, if correct, revealing; but, again, it does not bring us to terms with the subject of the painting with what the painting is tout ensemble.  [17]   Firstly, the tout ensemble of the painting may be explored individually (considering the power relations between each figure in the painting), in order to then identify the subject of the painting. In approaching this issue, one should agree that one can identify the presence of the centralised power in the painting Las Meninas. The power in this painting may be recognized in several aspects. There is in the painting two distinct social groups: the working class and the one that enjoys the labour of those who work. On the one hand, we have the painter, the maids, the lady of honour, the escort for ladies of the court, the Aposentador of the Queen, and the dwarfs represented; while, on the other hand, we have the aristocracy represented in the Infanta that occupies the centre of the painting and King Philip IV and Queen Marà ­a Ana de Austria reflected on the mirror. When one questions why Velà ¡zquez depicted himself together with all the members of the royal household, the answer may be that he wanted to indicate that he also belonged to this illustrious circle. Sira Dambe states that in Golden Age Spain, the art of painting, still relegated to the rank of craft, had not yet been accorded equal status with the higher arts, such as music or poetry.  [18]  Therefore, this painting may be seen as Velà ¡zquezs proclamation of . . . power and status as a creator.  [19]  The ecclesiastic power is also present in the cross of the Santiagos Order in the chest of the painter, which was not originally painted by Velà ¡zquez, being painted after the artists death by the Kings demand.  [20]  When analysing the Fable of Arachne and Las Meninas, Jonathan Brown states, [Velà ¡zquezs] claim for the nobility of his art are firmly embedded in these multi-layered works, and in Las Meninas the gentleman painter, stands confidently at the easel, bas king in the glory of the monarchs person. And on his breast, the vibrant red cross of Santiago marks the artist as a nobleman.  [21]   In addition, one can also identify the presence of the artistical power of the painter over the remaining figures due to the dominium of the artistic language, but at the same time, the artistic needs to obey to a superior power, and in this case, the kingship. This statement finds support on the royal couple pictured in the mirror that accordingly represent the royal power. On her article Picturing Power: Representation and Las Meninas, Amy M. Schmitter affirms: The Kings representation is a force of power, a manifestation of royal power that embodies, displays, and extends it. It is a representation that acts, that represents by presenting, exhibiting, or exposing titles and qualifications, by figuring them in painting, by being a sign, by bringing to observation, and by playing in public. It thereby constitutes its subject, the royal power and the royal office, by representing it.  [22]   One can agree that the depiction of the King Philip IV and the Queen Marà ­a Ana de Austria on the mirror and of the Infanta Margarita as main focus of the painting represents directly in the painting the royal power it represents those that should be looked with reverence and submission. Furthermore, with the glances one receives and returns in the painting, the represented royal power gazes with control and vigilance over everyone else. Regarding the power relations between the remaining figures of the painting, one can argue that the meninas, the guardadamas and the lady of honour, by their own social condition are subordinates of the kingship. The two dwarfs are also condemned to the royal power and have as their function to entertain the royal household. The dog that is being stepped by the dwarf on the right is condemned to an even lower position (a submissive animal). In this perspective of power relations, the presence of Josà © Nieto Velà ¡zquez becomes enigmatic. Despite being the Aposentador of the Queen and therefore ruled by the royal power, he is portrayed in profile on the stairs of the back door, seemingly indicating an indecision of staying under the gaze of the royal power or leaving. From this analysis, one can agree that all the figures of the painting are entangled in the webs of power. Although the delimitations of power are well defined in the painting, representing the historical, political and economic conditions of seventeenth-century Spain, another way of looking at this issue is through the indirect allusions also present in the painting, such as the dwarf, positioned in perfect diagonal alignment with the painter. The two associate by contrast: the painter as the creator and admirer of what is beautiful, and the dwarf as symbol of deformity. In common, there is the fact that both are represented images of social groups placed aside from power. One should, nevertheless, consider this opposition from another angle. From the contrast itself between what the painter and the dwarf represent, one can obtain an exchange of parts by acknowledging that the arts represent both the sublime as well as the grotesque. Therefore, there is in this aesthetical inscription a subversion of the institutionalised values of power. The power of kingship is also central in Michel Foucaults chapter on Diego Velà ¡zquezs Las Meninas, being this the opening chapter of his book The Order of Things.  [23]  According to Foucault the function of the mirror reflection of the King and the Queen is to bring to the painting what is external to it. In the chapter Las Meninas, Foucault attributes the theme of the painting to the external space and gives the Infanta and her maids (internal space) the function of entertaining the King and Queen that are in front of the representation (outside space) as Và ©lazquezs models.  [24]   Foucaults critical analysis derives from the observation angle of the Infanta, the King and Queen in the mirror and how their gazes define the centre of the picture. The mirror in the back leads to the conclusion, as Foucault states, that it is about a question of what looks and what is looked. From these encounters of gazes and perceptions, the author notes that the notion of double arises from this painting. To Foucault the double reveals itself in the painting from inside the painting itself. The painting that Velà ¡zquez is painting in the portrait will be the representation of the reflexion of the King and Queen in the mirror at the back.  [25]   On the chapter dedicated to Las Meninas, Foucault argues that the Classical age, roughly the period from the seventeenth-century to the eighteenth-century, was a period when the intellectual world focused on the representations of the real. Accordingly, Foucault defines the subject of Las Meninas as the representation itself. To quote from Foucault: Perhaps there exists, in this painting by Velà ¡zquez, the representation as it were of Classical representation, and the definition of space it opens up to us . . . But there, in the midst of this dispersion which is simultaneously grouping together and spreading out before us, indicated compellingly from every side, is an essential void: the necessary disappearance of that which is its foundation of the person it resembles and the person whose eyes it is only a resemblance. This very subject which is the same has been elided. And representation, freed finally from the relation that was impeding it, can offer itself as representation in its pure form.  [26]   Therefore, Foucault argues that in Las Meninas representation tries to interpretate itself. In contemporaneous philosophy, it is the language that is going to establish the relation between the similarities with the world, making possible representation. Thus, one can affirm that the turning point from classic epistà ªmà ª to modern epistà ªmà ª is the passage of language as mediator (in representation) to object of knowledge. In the modern epistà ªmà ª, language does not reveal more directly the identity of the world, but it reveals the relations between things and the Man. It is from here that occurs the questioning of Man as centre around whom all the knowledge is created. Thus, Velà ¡zquez painting represents what is to come. The modern epistà ªmà ª is anticipated in Velà ¡zquezs Las Meninas it is the utopic function of art of anticipating the future. Consequently, to Foucault, Las Meninas is represented in an epistemic system the subject of representation should rema in invisible (the empty space of the kingship is the place that in the modern episteme will be occupied by the Man). Foucault points out: At once object since it is what the artist is copying onto his canvas and subject since what the painter had in front of his eyes, as he represented himself in the course of work, was himself, since the gazes portrayed in the picture are all directed toward the fictitious position occupied by the royal personage, which is also the painters real place, since the occupier of that ambiguous place, in which the painter and the sovereign alternate, in never-ending flicker, as it were, is the spectator, whose gaze transforms the painting into object, the pure representation of that essential absence.  [27]   Moreover, Foucault argues that the mirror portrayed in Las Meninas portrays the confrontation between representation and reflexion, being that a painting is different from a mirror and a representation goes beyond a reflexion. Therefore, the painting is a representation for the observer, and in the painting of Velà ¡zquez one has the painting itself, and inside it one has other represented paintings and also a canvas in first plan viewed from the back. In all, this painting is a representation that has as subject a kind of empty place that we can fill with several models. Foucault argues that instead of instituting a simple relation of mimesis as the main theme of the painting, the figures of the royal couple would be indicated as a kind of essential emptiness.  [28]   According to Foucault, the canvas on the left is the place for a dichotomy between visible/invisible. What the painter looks is doubly invisible, because it is not represented in the painting, and because we cannot see ourselves. The mirror in the back is the only visible representation, but despite that fact, no one looks at it. However, what is there represented, has nothing to do with what the painting presents, it reflects something that is exterior to the painting. In the place occupied by the spectator, are the models of the painter. Therefore, the painting allows to see what is doubly invisible. The characters in the mirror are the less noticed, but it is around them that all the representation happens. It is to them that all the other characters look gazing outwards the painting.  [29]  Thus, there are three looks that meet on the outside of the painting: of the model, in the moment he is being painted, of the spectator that contemplates the scene, and of the painter in the moment he paints the painting (the one in front of us, and not the one represented in the painting). Quoting from Foucaults The Order of Things: Of all the figures represented before us, they [the royals] are also the most ignored, since no one is paying the slightest attention to that reflection [in the mirror] which has slipped into the room behind them all, silently occupying its unsuspected space; in so far as they are visible, they are the frailest and the most distant form of all reality. Inversely, in so far as they stand outside the picture and are therefore withdrawn from it in an essential invisibility, they provide the centre around which the entire representation is ordered: it is they who are being faced, it is towards them that everyone is turned . . . from the canvas with its back to us to the Infanta, and from the Infanta to the dwarf playing on the extreme right, there runs a curve . . . that orders the whole arrangement of the picture to their gaze and thus makes apparent the true centre of the composition, to which the Infantas gaze and the image in the mirror are both finally subject.  [30]   One should note here that Foucaults theory emphasises the interior look it constitutes the interior from the exterior as a device built from the outside to the inside of the webs of power. Las Meninas, in Foucaults interpretation help us see this paradigm. By observing the painting, it is noticeable that the modern subject is constituted by surveillance, by the absent look (but at the same time very present), of a power that determines everything, from the characters clothing, gestures, attention, social position, in sum the ways of feeling and seeing are determined by a power that sees all and controls all. In view of these arguments, Foucault points out: In the profound upheaval of such an archaeological mutation, man appears in his ambiguous position as an object of knowledge and as a subject that knows: enslaved sovereign, observed spectator, he appears in the place belonging to the king, which was assigned to him in advance by Las Meninas, but from which his real presence has for long been excluded.  [31]   On his article Velà ¡zquez Las Meninas, Leo Steinberg presents similar arguments to Foucaults, including the viewers of the painting as part of a sphere which the partitioning picture plane cuts in two.  [32]  As Steinberg points out, if the picture were speaking instead of flashing, it would be saying: I see you seeing me I in you see myself seen see yourself being seen and so on beyond the reaches of the grammar.  [33]  What particularly interests me in Foucaults and Steinbergs approaches is the placing of the modern Man (in Foucaults case), and the observer (in Steinbergs case), as pivotal figures in the interpretation of Las Meninas, being that in their approaches the Man/observer holds the power he occupies the place of the royal power. To conclude, when one considers all these different approaches to Las Meninas, one is presented with a complex web of power relations. Firstly, the painting was produced in seventeenth-century Spain, a original nation-state of Early Modern Europe, and in and with the court of Philip IV the centre of a centralised power structure. Secondly, the painting depicts the royal power interiorly with the portrayal of the Infanta and the King and the Queen in the mirror, and at the same time exteriorly trough the implied presence of the royal couple reflected on the mirror. Thirdly, the painting also portrays all those ruled by the monarchic power, such as the maids of honour, the lady of honour, the guardadamas, the dwarfs, the Aposentador of the Queen, and also the painter. Fourthly, it also depicts Velà ¡zquezs proclamation of power by portraying himself in the royal household as a nobleman, and at the same time it celebrates his artistical power. Finally, the painting invisibly portrays the Man/observer that occupies the same place of the royal couple outside the painting, and that this way holds the power both as subject of representation and holder of knowledge. Therefore, one can conclude that what Velà ¡zquez did indeed paint in Las Meninas was power royal power, artistical power, and intellectual power. The setting and the figures of Las Meninas are merely incorporations of power relations, being the painting on his whole a metaphor of power.

The Path of Jacob Roberts :: essays research papers

The Path of Jacob Roberts It was a beautiful day, as far as beauty goes in Juneau, and it was a rare event for a mid March afternoon. Jacob Roberts lived in a small house on the Back Loop Road, surrounded by trees. It was a blue house with a two car garage and a wooden patio that jetted out from the north face, which made the house seem content in the atmosphere of tall pine and towering spruce. The property line encompassed nine-tenths of an acre, which included the front yard and a two minute walk into the woods. The trees in the yard were positioned to only permit the entrance of sunlight for about three hours a day. As a result, the structure was tinged with lime green mold and moss on every inch. The backyard was a thick forest that punished weary travelers with a constant shadow. Even on the brightest of days, in the forest, it looked like dusk. Running parallel to the north face of the house was an old road turned path used to cut through the trees and pop out near the Episcopal Church. From the church one could reach the road via a long winding gravel parking lot, and then head south for about a mile and a half to reach Floyd Dryden Middle School. This was the path of Jacob Roberts.   Ã‚  Ã‚  Ã‚  Ã‚   He was a quiet boy, but not by choice. He was quiet as the consequence of an abusive, alcoholic father who preferred the drink over the love of his family. Jacob was smart. Smart in many ways. Not only did he have an extensive knowledge of physics, chemistry, math and even politics, but he was well versed in more practical intelligence as well. This expertise involved how to take a punch, how to run without looking back, and how to slam shut a bedroom door and hold it against a lumbering drunk whose purpose was to destroy. The trick was to stay low and brace yourself. These things became more useful as time went by.   Ã‚  Ã‚  Ã‚  Ã‚   Jacob loved his father, he loved him very much, but as strong as his love was, he wished his dad would fall off the face of the Earth. Jacob understood that alcohol was a destructive substance and this, he told himself, is why his father should perish.

Social and Medical Disability Models Essay -- Disability

Introduction In this assignment, I aim to provide the reader with an overview of two prominent models of disability: the medical model and the social model. More specifically, I intend to outline the differences between these models, especially their theory and practice. Firstly, I will note the definition of what a model of disability is and point to its relevance in disability studies. I will also briefly examine the origins of both the medical and social models, but mainly outlining the contributions of their respective theoretical content and influence in society. Overall, the main aim of the assignment is to be achieved by providing a general outline of the social and medical disability models, which can be used to highlight the differences in the theoretical basis and practice methods. This will serve the reader with an overview of both disability models, which acknowledges the differences to how disability can be defined and approached in society. Outlining the differences of the medical and social models of disability, giving detail of their respective theory and practice Impairment, disability and the use of models of disability A clear definition of the term disability, it can be widely presumed, has never been universally agreed upon by any lay or in-depth study. This can be due to disability pertaining to different viewpoints; ultimately, the person who experiences the impairment and the person who does not. Another factor can be the norms found in various world cultures (Thomas, 2002). There is also conflicting discussion on the contextual nature of impairment, which is vital to denoting disability. Usually when signifying dysfunction of a bodily organ or appendage, examples of impairment woul... ...dine, M. & Dukelow, F. 2009. Irish Social Policy: A Critical Introduction. Dublin: Gill & Macmillan Hammell, K. 2006. Perspectives on disability & rehabilitation: Contesting Assumptions; Challenging Practice. Philidelphia: Churchill Livingstone McClaren, N. 1998. ‘A Critical Review of the Biopsychosocial Model’, Australian and New Zealand Journal of Psychiatry, Vol 32, No. 1: pp. 86 - 92 Oliver, M. 1990. The Politics of Disablement. London: The MacMillan Press Ltd Oliver, M. 1996. Understanding Disability: From Theory to Practice. Hampshire: Palgrave Royal Association for Disability Rights (RADAR). 2010. Accessed from http://www.radar.org.uk/radarwebsite on the 6th November 2010 Thomas, C. (2002). ‘Disability Theory: Key ideas, Issues and Thinkers’, In: Barnes, C., Barton, L. & Oliver, M. Disability Studies Today. Cambridge: Polity Press. pp: 38 - 57

The Steps Which America Should Take to Reduce Our Dependence on Foreign

It is important that America should take immediate action to reduce its dependence on foreign oil. If America continues to have a great demand for it, it will create a threat to the country’s economy and national security. There are three primary actions that America might take in order to reduce its dependence on foreign oil: Alaskan oil drilling, off-shore oil drilling, and natural gas drilling. America’s dependence on foreign oil is a threat to its economy. Per minute, America wastes $200,000 and per hour, $13 million by relying on it (Natural Resources Defense Council, p. 1). Gasoline consumption has led to an increase of costs of oil which is passed on to consumers at the pump, through more expensive goods and services, and in a weaker job market and lower stock prices (Natural Resources Defense Council, p. 3). Therefore, if current trends in oil demand and prices continue, economic impacts for the U.S. will intensify. It is possible for America to reduce its dependence on foreign oil, but the petroleum industries and other monopolies have paid Congress to take out the competition (Worthington, p. 1). Legal monopolies are targeting the market effects of foreign oil, which increases profits, while America’s government obliges them. Unfortunately, these de jure monopolies have kept America in a dirty fuel monopoly that has been arranged to terminate its o nly competition to create a government-granted monopoly (Worthington, p. 1). As for the national security, by importing more and more oil each year, there is an increase of demand and a decrease in domestic production. The United States can become more secure by enforcing the work on farms and factories to reduce our thirst for foreign oil (Natural Resources Defens... ...es revenue from the sale of offshore charters and helps win political support for energy and climate legislation (Broder, p. 2). The political response to off-shore drilling is positively approved. The Offshore oil drilling plan is considered to be a new chapter in the nation’s search for an approachable energy policy that can release new areas to oil and gas enlargement. Interior Secretary, Ken Salazar, has said that he hoped to rebalance the nation’s oil and gas policy to block oil exploration beneath virtually all public lands and waters (Broder, p. 3). An option, that was introduced, other than depending on foreign oil and reducing oil imports was the use of biofuels. This can lead to an increase of the purchase of hybrid cars for the motor industry. Off-shore drilling is an appropriate action that can reduce the amount of foreign oil imported by America.

Deception Point Page 109

A few of the reporters laughed. With his daughter bearing down fast from his right, Sexton had no doubt this father-daughter reunion would best be held in private. Unfortunately, privacy was scarce at the moment. Sexton's eyes darted to the large partition on his right. Still smiling calmly, Sexton waved to his daughter and stepped away from the microphone. Moving toward her at an angle, he maneuvered such that Rachel had to pass behind the partition to get to him. Sexton met her halfway, hidden from the eyes and ears of the press. â€Å"Honey?† he said, smiling and opening his arms as Rachel came toward him. â€Å"What a surprise!† Rachel walked up and slapped his face. Alone with her father now, ensconced behind the partition, Rachel glared with loathing. She had slapped him hard, but he barely flinched. With chilling control, his phony smile melted away, mutating into an admonishing glower. His voice turned to a demonic whisper. â€Å"You should not be here.† Rachel saw wrath in his eyes and for the first time in her life felt unafraid. â€Å"I turned to you for help, and you sold me out! I was almost killed!† â€Å"You're obviously fine.† His tone was almost disappointed. â€Å"NASA is innocent!† she said. â€Å"The President told you that! What are you doing here?† Rachel's short flight to Washington aboard the Coast Guard Osprey had been punctuated by a flurry of phone calls between herself, the White House, her father, and even a distraught Gabrielle Ashe. â€Å"You promised Zach Herney you were going to the White House!† â€Å"I am.† He smirked. â€Å"On election day.† Rachel felt sickened to think this man was her father. â€Å"What you're about to do is madness.† â€Å"Oh?† Sexton chuckled. He turned and motioned behind him to the podium, which was visible at the end of the partition. On the podium, a stack of white envelopes sat waiting. â€Å"Those envelopes contain information you sent me, Rachel. You. The President's blood is on your hands.† â€Å"I faxed you that information when I needed your help! When I thought the President and NASA were guilty!† â€Å"Considering the evidence, NASA certainly appears guilty.† â€Å"But they are not! They deserve a chance to admit their own mistakes. You've already won this election. Zach Herney is finished! You know that. Let the man retain some dignity.† Sexton groaned. â€Å"So naive. It's not about winning the election, Rachel, it's about power. It's about decisive victory, acts of greatness, crushing opposition, and controlling the forces in Washington so you can get something done.† â€Å"At what cost?† â€Å"Don't be so self-righteous. I'm simply presenting the evidence. The people can draw their own conclusions as to who is guilty.† â€Å"You know how this will look.† He shrugged. â€Å"Maybe NASA's time has come.† Senator Sexton sensed the press was getting restless beyond the partition, and he had no intention of standing here all morning and being lectured by his daughter. His moment of glory was waiting. â€Å"We're through here,† he said. â€Å"I have a press conference to give.† â€Å"I'm asking you as your daughter,† Rachel pleaded. â€Å"Don't do this. Think about what you're about to do. There's a better way.† â€Å"Not for me.† A howl of feedback echoed out of the PA system behind him, and Sexton wheeled to see a late-arriving female reporter, huddled over his podium, attempting to attach a network microphone to one of the goose-neck clips. Why can't these idiots arrive on time? Sexton fumed. In her haste, the reporter knocked Sexton's stack of envelopes to the ground. Goddamn it! Sexton marched over, cursing his daughter for distracting him. When he arrived, the woman was on her hands and knees, collecting the envelopes off the ground. Sexton couldn't see her face, but she was obviously â€Å"network†-wearing a full-length cashmere coat, matching scarf, and low-slung mohair beret with an ABC press pass clipped to it. Stupid bitch, Sexton thought. â€Å"I'll take those,† he snapped, holding out his hand for the envelopes. The woman scraped up the last of the envelopes and handed them up to Sexton without looking up. â€Å"Sorry†¦,† she muttered, obviously embarrassed. Hunkering low in shame, she scurried off into the crowd. Sexton quickly counted the envelopes. Ten. Good. Nobody was going to steal his thunder today. Regrouping, he adjusted the microphones and gave a joking smile to the crowd. â€Å"I guess I'd better hand these out before someone gets hurt!† The crowd laughed, looking eager. Sexton sensed his daughter nearby, standing just off-stage behind the partition. â€Å"Don't do this,† Rachel said to him. â€Å"You'll regret it.† Sexton ignored her. â€Å"I'm asking you to trust me,† Rachel said, her voice growing louder. â€Å"It's a mistake.† Sexton picked up his envelopes, straightening the edges. â€Å"Dad,† Rachel said, intense and pleading now. â€Å"This is your last chance to do what's right.† Do what's right? Sexton covered the microphone and turned as if clearing his throat. He glanced discreetly over at his daughter. â€Å"You're just like your mother-idealistic and small. Women simply do not understand the true nature of power.† Sedgewick Sexton had already forgotten his daughter by the time he turned back toward the jostling media. Head held high, he walked around the podium and handed the stack of envelopes into the hands of the waiting press. He watched the envelopes disseminate rapidly through the crowd. He could hear the seals being broken, the envelopes being torn apart like Christmas presents. A sudden hush came over the crowd. In the silence, Sexton could hear the defining moment of his career. The meteorite is a fraud. And I am the man who revealed it. Sexton knew it would take the press a moment to understand the true implications of what they were looking at: GPR images of an insertion shaft in the ice; a living ocean species almost identical to the NASA fossils; evidence of chondrules that formed on earth. It all led to one shocking conclusion. â€Å"Sir?† one reporter stammered, sounding stunned as he looked in his envelope. â€Å"Is this for real?† Sexton gave a somber sigh. â€Å"Yes, I'm afraid it's very real indeed.† Murmurs of confusion now spread through the crowd. â€Å"I'll give everyone a moment to look through these pages,† Sexton said, â€Å"and then I'll take questions and attempt to shed some light on what you're looking at.† â€Å"Senator?† another reporter asked, sounding utterly bewildered. â€Å"Are these images authentic?†¦ Unretouched?† â€Å"One hundred percent,† Sexton said, speaking more firmly now. â€Å"I would not present the evidence to you otherwise.† The confusion in the crowd seemed to deepen, and Sexton thought he even heard some laughter-not at all the reaction he had expected. He was starting to fear he had overestimated the media's ability to connect the obvious dots. â€Å"Um, senator?† someone said, sounding oddly amused. â€Å"For the record, you stand behind the authenticity of these images?† Sexton was getting frustrated. â€Å"My friends, I will say this one last time, the evidence in your hands is one-hundred-percent accurate. And if anyone can prove otherwise, I'll eat my hat!† Sexton waited for the laugh, but it never came. Dead silence. Blank stares. The reporter who had just spoken walked toward Sexton, shuffling through his photocopies as he came forward. â€Å"You're right, senator. This is scandalous data.† The reporter paused, scratching his head. â€Å"So I guess we're puzzled as to why you've decided to share it with us like this, especially after denying it so vehemently earlier.†

Investigating motion using video processing software Essay

We switched on the laptop and connected the weathervane cam into the USB. Once this was do we made original that the net cam was working correctly and as soon as this watched checked we began to forwardness up the practical secernate of the try out. We wherefore pressed record on the web cam victimization the softw be VISILOG and enter the lump being propel in the shine neighboring to a upright swayer (one metre). Once this had been done we stopped the save and the replayed the video and one cadence we were happy, using the software, we enter the position of the egg frame by frame. beneath are the results for the first of all start out of the taste Results Time (s) Height (m) promote (m/s) locomoteup (m/s2)We foot wherefore cook a interpret using the results and the first chart I put up gaunt ( graphical record one) is of pinnacle of squash ball against clip taken. Therefore, as we cumulus see from the graph if a tangent is mouldn we keep calculate the slope. The incline of both sides of the parabola graph is shown on graph one.From the graph we depose that as the squash ball is thrown the height of it increases as time increases and as it reaches its peak the ball speed is evaluate to decrease due to forces play playing on (gravity) and therefore the ball drops down again. The gradient of the graph to a fault calculates the speed (which depose be seen of the graph) of the ball because of the formula divulgedo = invigorate Time therefore Speed = Distance / Time From these results a back graph of speed against time rear also be made, which is graph two. over again from this graph we tidy sum draw tangents and then work out the gradient.Using the gradient we can also work out the quickening due to the formula Acceleration = transplant in speed / change in time Therefore speedup = gradient. go away Two Method We use the same equipment for the second stage of the experiment but instead of recording the ball thrown in the air we recorded it as a projectile. To measure the duty extent reaction we used metre rules to measure plainly as well as vertically. Below are the results from the experiment Results See next page From this table we can draw out a lot of culture and from this I earn produced a graph of horizontal displacement and vertical displacement (graph three).From the graph we can see that as horizontal displacement increases so does vertical displacement until its peak of 0. 34 m. at once the squash ball reaches this height it begins to lead back down due forces acting on it. After the vertical height reaches its peak it starts to decrease but the horizontal displacement continues to increase. From the graph we can also calculate the gradient, which I have done and this can be seen on the graph. Part Three Method We got a rate ladder and to the top of it we attached a wooden radiation therapy to it using clamps.thence we got three recants and attached them together and once this was done we attached the springs to the wooden beam using string. We then added a mass to the springs and recorded the oscillations it did using the camera. Below are the results for this Results See next page From the results (which is a rather long set of data) we can produce a graph and this graph is a sine wave. Within the wave, it can be seen that just about 4 oscillations have been made by the spring. The time taken for 1 oscillation is called the period T. In this case the period T for 1 oscillation is about 1. 31 seconds as shown on the graph.The number of oscillations per unit time is the oftenness, f = 1 / T. Therefore, using the formula we can calculate the frequency of one oscillation, which is f = 1 / T f = 1 / 1. 31 f = 0. 763358778 f = 0. 76 Hz what is more as the weights on the spring behave about on a frozen(p) point it means that the wave can be described as a single harmonic motion and the acceleration is proportional to its displacement (see graph qua d for more details) Conclusion Therefore, in determination I have shown many things in this three part experiment. For each part, I have produced graphs and shown the results table that I have analysed as well.For the first part of the experiment we can see that from the graphs the squash balls speed increases as it let go from the decease and then as it reaches its peak it begins to overleap its speed and comes down, which is also due to forces acting upon the graph. Part two of the experiment is homogeneous in respects and the difference is that it was a projectile instead. And the third part shows the spring oscillating from a ladder when a weight is attached to it. For more on these look at the graphs I have produced and the analysis beneath each part of the experiment.